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Int. J. Environ. Res. Public Health 2013, 10(12), 6517-6533; doi:10.3390/ijerph10126517
Abstract: A large number of studies have shown that friends’ smoking behavior is strongly associated with an individual’s own risk for smoking. However, few studies have examined whether other features of social networks, independently or conjointly with friends’ smoking behavior, may influence the risk for smoking. Because it is characterized by the growing importance of friendship networks, the transition from adolescence to young adulthood may constitute a particularly relevant period on which to focus our investigation of network influences on smoking behavior. The aim of this study was therefore to examine the consequences of peer smoking as well as other network characteristics (friends’ other health behaviors, relationship content, and structural aspects of the network) on the risk for smoking among young adults. The data was based on a cross-sectional survey of Swedish 19-year-olds carried out in 2009 (n = 5,695) with a response rate of 51.6%. Logistic regression was the primary method of analysis. The results show that having a large percentage of smokers in one’s network was by far the most important risk factor for daily smoking. The risk of daily smoking was 21.20 (CI 14.24. 31.54) if 76%–100% of the network members smoked. Having a high percentage of physically active friends was inversely associated with daily smoking. The risk of smoking was 0.65 (CI 0.42. 1.00) if 76%–100% of the network members were physically active. No main associations between the other network characteristics (relationship content and structural aspects of the network) and smoking were found. However, there was an interaction between the percentage of smokers in the network and relationship content (i.e., trust, relationship quality and propensity to discuss problems): positive relationship content in combination with peer smoking may increase the risk of smoking. Women with a high percentage of smokers in their networks were also at higher risk of daily smoking than were men with many smoking friends. Hence, it is important to consider the interplay between peer smoking and other network characteristics on the risk of smoking, where features of networks which traditionally are seen as constructive may occasionally provide the impetus to smoke. Future studies should use longitudinal data to study whether these findings reflect peer selection or peer influence.
Smoking is among the leading causes of premature death and of various diseases and health problems in Sweden and in the rest of the world . Adolescence and young adulthood are sensitive periods in terms of taking up smoking, which in turn has long-term consequences for smoking in adulthood. Peer influence and group pressure on smoking are stronger in adolescence and early adulthood than in later adulthood . Few studies have focused on smoking behavior in young adulthood versus in adolescence or asked whether smoking behavior is influenced by social network characteristics. In most Western European countries, young adulthood is characterized by great change, including leaving school and perhaps the family home and entering higher education or the labor market [3,4,5]. In Sweden, too, smoking is more common in late adolescence and young adulthood than in any other age group . It is therefore likely that friendships become increasingly important for smoking behavior as young adults grow more and more independent of their parents. A focus on friendship networks may thus enhance the understanding of smoking behavior in early adulthood.
People linked through social ties influence each other’s norms, attitudes, and behaviors [6,7,8]. Social network characteristics can therefore be crucial for starting—and continuing—to smoke. A review of the literature on peer influence on cigarette smoking suggests that the number of friends who smoke is the single most commonly cited peer risk factor for smoking . Associations between the number of friends who smoke and smoking are present across all types of relationships, including friendship dyads, friendship groups, and sets of named friends in both network studies and non-network studies [2,9,10,11,12,13]. Some plausible explanations for an association between peer smoking and the risk for smoking among young persons have been suggested. The decision to smoke is influenced by watching role models who smoke (friends, parents, relatives, etc.), assessing the social consequences of smoking, and considering perceived punishments and rewards . Having peers who smoke can lead adolescents and young adults to smoke because they see role models who smoke in their environment, view smoking favorably, and experience fewer punishments and more rewards as a consequence of smoking. However, there is also a possibility that an association between friends’ smoking and smoking behavior reflects the fact that people with similar characteristics tend to interact with each other (homophily or selection). In terms of smoking, homophily means that adolescents and young adults will tend to choose friends who have a similar smoking behavior. There is evidence that both selection and influence play a role in adolescent smoking [10,14,15].
In the context of smoking it is also important to consider network characteristics other than the number of friends who smoke. These may be independently associated with daily smoking or have consequences for the individual’s smoking behavior in combination with peer smoking. Most previous studies show that social relationships with high relationship content positively influence health-related behaviors . Social relationships of high quality may prevent adolescents and young adults from adopting maladaptive behaviors such as smoking by causing them to perceive an event as less stressful, or by preventing the adoption of maladaptive coping responses to the stressor . Some studies have, however, suggested that relationships of high quality may increase the likelihood of smoking . Supportive and close friendships may result in more opportunities for influence, leading to similar smoking behaviors among friends [18,19,20,21,22,23]. However, one study found that smoking was positively associated with social support only when peers smoked . In this study we will therefore examine whether relationship content is associated with daily smoking, using measures on overall relationship quality, trust, and the propensity to discuss problems with friends. Moreover, friends’ health behaviors other than peer smoking may also influence smoking behavior. It has been argued that social networks may influence health-related norms that, in turn, affect behaviors such as alcohol and cigarette consumption, physical activity, dietary patterns, etc. [6,7,16]. People who socialize with one another may also effectively exercise informal social control over the deviant health behaviors of network members . Accordingly, healthier norms and behaviors among network members in general may reduce the likelihood of smoking, while networks dominated by individuals who engage in risky health behaviors may contribute to a higher risk [6,8,26,27,28,29]. In this study we will therefore also examine whether some other health behaviors of friends, such as eating habits and physical activity, influence the risk of smoking. Finally, structural aspects of social networks may also influence smoking behavior. One feature of social networks on which effective norms depend is what is sometimes called closure . A closed network facilitates the transmission and maintenance of existing norms among its network members. This is because closed networks provide better opportunities for network members to unite, thereby providing collective sanctions against norm breakers. However, closed networks also facilitate the rapid and effective diffusion of negative as well as positive information, norms, and behaviors as each individual is directly or indirectly linked to the other members of the network . Assuming that some networks include norms that negatively influence smoking, such networks may promote smoking behavior if they are characterized by closure. Furthermore, other structural aspects of the social network may also influence smoking behavior. The influence of peers on health behaviors such as the decision to start or continue to smoke may be stronger when friends live in close proximity and when friends meet more often . For instance, it is possible that such network characteristics lead to an additionally increased risk of daily smoking when friends’ attitudes, norms, and behaviors support smoking. Thus, in this study we will examine whether network closure, frequency of contact with friends and share of friends living same neighborhood influence the risk of daily smoking.
To conclude, the present study will examine the influence of network characteristics on the risk for smoking among Swedish young adults at the age of 19. We are also interested in the interplay between friends’ smoking behavior and other network characteristics on the risk for smoking. The specific research aims of this paper are to: (1) study the distribution of various network characteristics such as health behaviors of friends (i.e., smoking, physical activity and eating habits), relationship content (i.e., relationship quality, trust, propensity to discuss problems with friends), and structural aspects (i.e., frequency of contact, network closure, friends in the neighborhood) among men and women, respectively; (2) examine the association between the aforementioned network characteristics and the risk for daily smoking after adjustment for confounders; and (3) determine whether the association between peer smoking and daily smoking is modulated by any of the network characteristics or sociodemographic factors.
2.1. Survey Data
We use data from a unique Swedish survey on Social Capital and Labor Market Integration, carried out in 2009 . Table 1 shows descriptive statistics of smoking prevalence and control variables included in the study sample. A telephone interview was conducted by Statistics Sweden on a sample of 5,695 19-year-olds. Informed consent was obtained from each interviewee included in the study. The Regional Ethical Review Board of Stockholm (2008/580-31) approved the study because it is based on informed consent from the respondents. The sample was based on three different cohorts of Swedes born in 1990: (a) all individuals with at least one parent born in Iran; (b) 50% of all individuals with at least one parent born in (former) Yugoslavia; and (c) a simple random sample of 2,500 individuals with two Swedish-born parents. These cohorts were selected as they represent some of the largest groups of young adults of foreign background who have been present in the Swedish society over the past several decades. A total of 2,942 interviews were completed, resulting in a response rate of 51.6%. The largest percentage of the non-response, 37.6%, was for not-at-home. The refusal rate was 8.1%. The response rate was lower among individuals who had not finished (and were not about to finish) upper secondary school and had lower school grades and less educated parents . We examined various network characteristics and risk for daily smoking by means of logistic regression.
2.2.1. Friend’s Health Behaviors
Of specific interest for the current study, the questionnaire contained questions about social networks. The respondents (egos) were asked to name the five people with whom they met and socialized most often during their leisure time (alters). The variable friends smoke was measured using the question, “Does Alter # smoke?” (yes; no). The variable friends physically active was measured using the question, “Does Alter # exercise or play sports (at least half an hour of exercise or sports per occasion)?” (yes; no). The variable friends eat healthy food was measured by a question on whether Alter # eats healthy food (yes; no).
|Parents’ social class|
|Married or boyfriend/girlfriend||450||30.3||543||37.6||993||33.9|
|Parents’ country of birth|
|Ego’s alcohol consumption|
|Once a month or more seldom||866||59.0||934||66.1||1,800||62.5|
|More than once a month||601||41.0||479||33.9||1,080||37.5|
|Ego’s physical activity|
|Ego’s eating habits|
|Very important or fairly important||1,028||70.2||1,092||77.1||2,120||73.6|
n = 2,942.
2.2.2. Relationship Content
Relationship quality was based on the question, “How good do you think your relationship with Alter # is?” (1–5). The quality measure was calculated as the number of relationships to which the respondent assigned the value 4 or 5 (good or very good). Trust was derived from the question, “How much do you trust Alter #?” (1–5). Trust was calculated as the number of relationships to which the respondent assigned the value 4 or 5 (much or very much). The variable on the propensity of discussing problems was framed as, “Is this a person (Alter #) with whom you would be able to discuss an important personal problem?” (yes; no).
2.2.3. Structural Aspects
Frequency of contact was measured with the question, “How often do you usually meet Alter #?” The values ranged from 1 (daily) to 6 (rarely or never). Frequency of contact was calculated as the number of relationships to which the respondent assigned the value 1 or 2 (daily or several times a week). The variable friends in the neighborhood was based on the question, “Does he/she (i.e., Alter #) live in the same neighborhood as you?” (yes; no). Network closure is a widely used concept in sociological research and refers to networks with few links or bridges to adjacent networks . The measurement of network closure was derived by asking whether or not alters know each other, and if they do, how well (not so well; fairly well; or very well). Network closure was subsequently calculated as the number of pairs of alters who knew each other very well.
All variables on network characteristics were examined as percentages in the empirical analyses. The variables were then grouped into four categories, 0%–25%, 26%–50%, 51%–75%, and 76%–100%. For the sake of interpretation the variables were dichotomized (e.g., 0%–50% and 51%–100%) in the interaction analysis.
2.2.4. Daily Smoking
Smoking is measured with a question, “Do you smoke daily?” (yes; no). Consequently, those who reported that they smoke daily were considered daily smokers.
2.2.5. Control Variables
The analyses were adjusted for gender, parents social class, school grades, civil status, parents’ country of birth, and ego’s health behaviors (for descriptive statistics on control variables, see Table 1). Parents’ social class was measured using the Swedish socioeconomic classification (SEI) . This information was divided into seven categories: higher non-manuals; medium non-manuals; lower non-manuals; skilled workers; unskilled workers; farmers; and self-employed. The dominance scale (i.e., choosing the higher-status occupation) was used in cases where parents belonged to different SEI groups. School grades in the 9th grade were based on the score of the individual’s sixteen top subjects. The possible grades were: no grade/fail (0 points); pass (10 points); pass with distinction (15 points); and pass with special distinction (20 points). The measure of school grades thus ranged from 0 and 320 and was categorized into quartiles in the empirical analyses. Information about civil status was dichotomized into partner (i.e., married or boyfriend/girlfriend) and no partner. Because the data used were based on an ethnically stratified sample, all the analyses were also adjusted for parents’ country of birth. Finally, we also adjusted for ego’s health behaviors. Ego’s alcohol consumption is measured with the question, “How many times during the past 12 months did you drink alcohol and become intoxicated?” Ego’s physical activity is measured with the question, “Do you exercise regularly at least once per week during your spare time? The variable ego’s eating habits were measured with a question, “How important is it that the food you eat is healthy?”
2.3. Modeling Strategy
The descriptive tables (Table 1 and Table 2) show the distribution of individuals by each variable in total and by gender. Our sample was too small to perform gender-specific analyses in the multivariate analyses (Table 2 and Table 3) and this is also the reason why many variables are dichotomized in the empirical analyses (see Table 4). The strategy in the analyses in Table 3 is to examine the association between various network characteristics and the risk for daily smoking after adjusting for several possible confounders. Model 1 is adjusted for gender and parents’ country of birth. Model 2 examines the contribution of the parents’ social class, school grades, civil status, and ego’s health behaviors, while Model 3 is adjusted for control variables and network characteristics. Since it has been suggested that the number of peers who smoke is the single most important network characteristic for adolescent smoking, Table 4 examines the interaction between peer smoking status and other network characteristics and the risk for daily smoking after adjusting for control variables. Table 4 also examines the interaction between peer smoking and a selection of sociodemographic variables.
Table 1 shows the distribution of smoking prevalence and control variables included in the study sample. The results suggest that a higher percentage of women in the sample are daily smokers when compared to men. Most respondents have parents with a manual class background (unskilled or skilled worker) or parents who belong to the medium non-manual class. Women have higher school grades when compared to men: a higher percentage of women belong to the quartile with the highest school grades (i.e., Quartile 1). The results also suggest that most respondents are single and born in Sweden. Finally, most men and women in the sample drink alcohol to excess once a month or less, they are physically active, and they believe that good eating habits are important.
Table 2 shows frequencies and the percentage distribution by network characteristics in the sample used in this study. The results suggest that a larger share of women’s peers smoke: compared to men, a higher percentage among women report that 76%–100% of their friends smoke daily. A higher percentage of women also report that their friends are physically inactive when compared to men. On the other hand, women’s networks are characterized by healthier eating habits: about 27% of women report that 76%–100% of their friends eat healthy food while the corresponding number for men is 20%. The results further suggest that most respondents experience their social relationships as being of high quality, i.e., a high share of the respondents report good or very good relationships to 76%–100% of their friends. Here, no profound gender differences in relationship quality are found. Morever, most men and women report high levels of trust toward their closest friends: about 70% of the respondents report that they trust 76%–100% of their friends very much or much. However, the results reveal that women can discuss problems with a larger percentage of their network members compared to men. Concerning the structural aspects of the network, the results suggest that a higher percentage of men report that most of their network members live in the same neighborhood, while a higher percentage of women report that their friends know one another (network closure). Finally, the results suggest that men meet their friends more often than do women: about 66% of all men and 54% of all women report that they meet 76%–100% of their friends at least once a week.
The results in Table 3 suggest strong associations between the health behaviors of friends and the risk for daily smoking among egos. In particular, peer smoking has a very strong association with ego’s risk for daily smoking, even after adjusting for control variables and other network characteristics (Models 2 and 3). The risk of daily smoking is 21.20 (CI 14.24. 31.54) if 76%–100% of the network members smoke in the fully adjusted model (Model 3) when compared to the reference group (0%–25% of friends smoke). This suggests that those with many peers who smoke are at much higher risk for daily smoking than those with few smoking friends.
|Men||Women||p-value (gender diff)||Total|
|FRIENDS’ HEALTH BEHAVIORS|
|Friends smoke (100% = all smoke daily)||0.050|
|Friends physically active (100% = all physically active)||<0.001|
|Friends eat healthy food (100% = all eat healthy food)||<0.001|
|Relationship quality (100% = very good or good relationship to all)||0.037|
|Trust (100% = trust all very much or much)||0.583|
|Discuss problems (100% = can discuss problem with all)||<0.001|
|Frequency of contact (100% = meet all at least once a week)||<0.001|
|Not all friends are friends||729||53.2||506||38.4||1,235||45.9|
|All friends are friends||641||46.8||813||61.6||1,454||54.1|
|Friends in the neighborhood (100% = all in same neighborhood)||0.020|
|Model 1||95% CI/p-value||Model 2||95% CI/p-value||Model 3||95% CI/p-value|
|FRIENDS’ HEALTH BEHAVIORS|
|Friends physically active||<0.001||<0.001||0.042|
|Friends eat healthy food||<0.001||<0.001||0.328|
|Frequency of contact||<0.001||0.178||0.733|
|Not all friends are friends||1.00||1.00||1.00|
|All friends are friends||0.90||0.73||1.11||1.03||0.82||1.30||1.13||0.87||1.48|
|Friends live in the same neighborhood||0.220||0.505||0.824|
n = 2,942; Model 1: Adjusted for gender and parents’ country of birth; Model 2: Gender, parents’ country of birth, parents’ social class, civil status, school grades, ego’s alcohol consumption, ego’s physical activity, and ego’s eating habits; Model 3: Gender, parents’ country of birth, parents’ social class, civil status, school grades, ego’s alcohol consumption, ego’s physical activity, ego’s eating habits and other network characteristics.
|FRIENDS’ HEALTH BEHAVIORS|
|Friends smoke*friends physically active||<0.001|
|Few smoke*few active||1.00|
|Few smoke*many active||0.66||0.46||0.94|
|Many smoke*few active||7.14||5.16||9.87|
|Many smoke*many active||4.55||3.15||6.57|
|Friends smoke*friends eat healthy food||<0.001|
|Few smoke*few eat healthy||1.00|
|Few smoke*many eat healthy||0.58||0.40||0.84|
|Many smoke*few eat healthy||5.91||4.40||7.94|
|Many smoke*many eat health||6.21||4.36||8.86|
|Friends smoke*relationship quality||<0.001|
|Few smoke*low quality||1.00|
|Few smoke*high quality||1.33||0.71||2.49|
|Many smoke*low quality||3.85||1.69||8.75|
|Many smoke*high quality||10.60||5.65||19.88|
|Few smoke*low trust||1.00|
|Few smoke*high trust||0.92||0.54||1.57|
|Many smoke*low trust||3.46||1.72||6.97|
|Many smoke*high trust||7.58||4.42||12.97|
|Friends smoke*discuss problems||<0.001|
|Few smoke*few to discuss||1.00|
|Few smoke*many to discuss||1.09||0.66||1.80|
|Many smoke*few to discuss||6.07||3.14||11.74|
|Many smoke*many to discuss||8.29||5.03||13.64|
|Friends smoke*frequency of contact||<0.001|
|Few smoke*low frequency||1.00|
|Few smoke*high frequency||0.96||0.63||1.46|
|Many smoke*low frequency||5.20||2.87||9.40|
|Many smoke*high frequency||7.53||4.97||11.42|
|Few smoke*not all friends are friends||1.00|
|Few smoke*all friends are friends||1.04||0.73||1.49|
|Many smoke*not all friends are friends||7.29||5.07||10.47|
|Many smoke*all friends are friends||7.94||5.56||11.33|
|Friends smoke*friends in the same neighborhood||<0.001|
|Few smoke*few live in neighborhood||1.00||1.00|
|Few smoke*many live in neighborhood||0.89||0.60||1.33|
|Many smoke*few live in neighborhood||6.47||4.88||8.59|
|Many smoke*many live in neighborhood||9.15||6.37||13.16|
|Friends smoke*social class||<0.001|
|Friends smoke*parents country of birth||<0.001|
|Few smoke*Swedish born||1.00|
|Few smoke*foreign born||0.63||0.44||0.90|
|Many smoke*Swedish born||7.61||5.56||10.42|
|Many smoke*foreign born||4.55||3.23||6.43|
n = 2,942.
Having a high percentage of friends who are physically active is inversely associated with the outcome, meaning that having physically active friends reduces the risk for smoking (Model 3). More specifically, the risk of daily smoking is 0.65 (CI 0.42. 1.00) if 76%–100% of the network members are physically active after adjustment for control variables and other network characteristics (Model 3). The results suggest no significant association between other network characteristics (indicators of relationship content and structural aspects) and daily smoking after adjustment for control variables.
Having a large percentage of smokers in one’s network was the most important risk factor for daily smoking according to the results in Table 3. In the final table we therefore present results on whether the association between peer smoking and daily smoking is modulated by other network characteristics and sociodemographic factors. The findings in Table 4 suggest that egos who know many smokers who at the same time are physically inactive are at higher risk for daily smoking (PR 7.14 CI 5.16. 9.87) when compared to the reference group (few smoke and few physically active) but also when compared to those with smoking peers who are physically active (PR 4.55 CI 3.15. 6.57). Furthermore, those who have social contacts of high quality and many smoking peers (PR 10.60 CI 5.65. 19.88) are at higher risk for daily smoking than the reference group (few smoke and low relationship quality) but also when compared to those with low relationship quality and a high percentage of smokers in their network (PR 3.85 CI 1.69. 8.75). Moreover, high trust in peers increases the risk for daily smoking if those peers smoke (PR 7.58 CI 4.42. 12.97) while the risk of smoking is lower among individuals with low trust in smoking friends (PR 3.46 CI 1.72. 6.97). Finally, the propensity to discuss problems with peers increases the risk for smoking when these friends smoke (PR 8.29 CI 5.03. 13.64). Moreover, the results in Table 4 suggest that having many smoking peers who live in the same neighborhood increases the risk for daily smoking (PR 9.15 CI 6.37. 13.16), while the risk is lower if friends smoke and do not live in the same neighborhood (PR 6.47 CI 4.88. 8.59).
The results in Table 4 also reveal that women with many peers who smoke are at much higher risk for daily smoking (PR 18.24 CI 12.89. 25.81) compared to men who know many smokers (PR 5.84 CI 4.09. 8.35). The results further suggest that egos with many smoking friends of a non-manual class background are at somewhat higher risk for daily smoking (PR 8.06 CI 5.83. 11.15). Individuals with Swedish-born parents who know many smokers are also somewhat more at risk for daily smoking (PR 7.61 CI 5.56. 10.42) when compared to individuals with foreign-born parents who know many smokers (PR 4.55 CI 3.23. 6.43). This finding may indicate that people with foreign-born parents are less influenced by their peers.
This study examined the influence of network characteristics (friends’ health behaviors, relationship content, and structural aspects) on the risk of smoking among Swedish young adults at the age of 19. We especially examined interactions between friends’ smoking behavior and other network characteristics on the risk of smoking. First of all, the results suggest that having a large percentage of smokers in one’s social network is by far the most important risk factor for daily smoking. This finding is in line with numerous other studies [2,9,10,11,12,13]. Having peers who smoke can lead adolescents and young adults to smoke because they see role models who smoke in their environment, view smoking favorably, and experience fewer punishments and more rewards as a consequence of smoking . The findings also suggest that having many physically active friends reduces the risk for smoking, even after adjusting for sociodemographic variables and other network characteristics. This may indicate that other adverse health behaviors among peers may occasionally serve as behavioral influences on the decision to smoke . Accordingly, it has been suggested that social networks may influence health related norms that, in turn, affect behaviors such as alcohol and cigarette consumption and physical activity [16,25]. Healthier norms and behaviors among members of the network in general may contribute to better and more positive health behaviors among egos and consequently decrease the risk of smoking, while networks dominated by individuals who engage in risky health behaviors may contribute to adverse behaviors [6,8,26,27,28]. We found no significant main associations between other network characteristics and the risk for daily smoking after adjusting for possible confounders. Accordingly, network characteristics related to relationship content, such as relationship quality, trust and propensity to discuss problems with friends, were not independently associated with daily smoking. Furthermore, we did not find any significant associations between structural aspects of social networks, such as frequency of contact, network closure or percentage of friends living in the same neighborhood, and the risk of daily smoking.
Having a large percentage of smokers in the network was the most important risk factor for daily smoking. Through interaction analysis we examined whether the association between peer smoking and daily smoking was modulated by other network characteristics and sociodemographic factors. The findings suggest particularly strong interactions between the percentage of smokers in the network and aspects of relationship content and the risk for smoking. High quality, high trust, and the propensity to discuss problems with friends increased the risk for daily smoking when peers smoke. Although most previous studies have stressed the positive aspects of relationship content and social support for health and health behaviors , our findings suggest that such network features may in fact increase the risk for smoking in combination with peer smoking. This is consistent with some previous evidence [18,21,22,23]. It may be that supportive friendships result in more opportunities for influence processes leading to similarities in smoking behavior among friends [19,20]. These findings also emphasize the downsides of social networks and social support as they may, in some instances, influence health behaviors negatively. Accordingly, some studies have emphasized these downsides when such networks are dominated by risky behaviors [6,26,27,28].
Some of the structural aspects of social networks such as a large percentage of peers living in the same neighborhood and meeting friends more often increased the risk for smoking when peers smoke. These findings suggest that peer influence on smoking behavior is stronger when friends live in close proximity and when friends meet more often. It is possible that such network characteristics lead to an additionally increased risk of daily smoking when friend’s attitudes, norms and behaviors support smoking because of their own smoking behavior. Finally, the findings suggest strong associations between peer smoking and gender. Women with a high percentage of smokers in their networks were at much higher risk for daily smoking than men with many smoking friends. Hence, women seem to be much more influenced by their peers’ smoking status than are men. Accordingly, it has been argued that women are subject to greater social pressure  and are more susceptible to social influences . Nonetheless, this finding contradicts some earlier network studies that suggested that men’s smoking behavior is more socially influenced by their peers [37,38].
The data used in the present study are unique in that they contain detailed information on friendship networks in a cohort of young adults. There are some limitations and weaknesses in the data. The use of a name generator that limited the number of friends to a maximum of five may have limited these individuals’ ability to name all of their friends and their potential influence on smoking behavior. Another issue concerns the use of self-reported measures of smoking and network characteristics. Social desirability bias maintains that respondents tend to represent themselves in a favorable light . which may lead to an underestimation of smoking rates. Another related weakness of the study is the fact that information on alters was given by egos. It could be argued that it is not the alter’s actual behavior that matters in terms of risk for daily smoking but rather ego’s perception of the alter’s behavior. It should also be mentioned that the present study was based on a stratified sample in terms of ethnicity. Although we adjusted for the parents’ country of birth in our empirical analyses, the stratified sampling procedure may, to some extent, limit our ability to generalize the findings to the entire Swedish population. Nevertheless, additional analyses of each separate group based on parents’ country of birth suggested no difference between groups in the association between network characteristics and daily smoking (not shown). Furthermore, the response rate was fairly low (51.6%) in the survey used. It may be that a larger number of smokers were included in the non-response. Finally, the most important limitation concerns causality. Since the present study was based on cross-sectional data, it was not possible to discern empirically whether network characteristics per se had a causal effect on smoking. It might be that young adults select friends who have the same smoking status as themselves, in which case the association between peer smoking and ego smoking would reflect homophily. It might also be that many of the interaction effects are due to selection processes. For instance, smokers may tend to form relationships of higher quality with other smokers. Future studies should consider the use of alternative methods such as path analysis or structural equation modeling using longitudinal data.
To conclude, this study suggests that social network analysis can contribute to our knowledge of smoking behavior among young adults. In line with previous findings, the percentage of smokers seems to be the most important network characteristic for smoking behavior. However, this study also underlines the importance of considering the interactions between peer smoking and other network characteristics, such as relationship content (relationship quality, trust and propensity to discuss problems), friends’ other health behaviors (physical activity and eating habits) and structural aspects of the network (frequency of contact, network closure and share of friends in the neighborhood). It seems especially important to acknowledge that traditionally positive aspects of social networks may occasionally provide more opportunities for influence processes that lead to smoking. Women were also much more socially influenced by peer smoking than men. From a policy perspective, this may be important to acknowledge. This is especially relevant when considering the increasing smoking rates among adolescent girls . Nevertheless, in order to draw conclusions about whether our findings reflect peer selection or peer influence longitudinal data is suggested.
This study was supported by a European Starting Grant from the European Research Council (grant No. 263422).
Conflicts of Interest
The authors declare no conflict of interest.
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