Sustainability Issues in Marketing

A special issue of Administrative Sciences (ISSN 2076-3387).

Deadline for manuscript submissions: closed (30 September 2016) | Viewed by 5536

Special Issue Editor

Asper School of Business, University of Manitoba, Winnipeg, MB R3T 5V4, Canada
Interests: sustainability and social marketing; affect; pricing and promotions

Special Issue Information

Dear Colleagues,

Administrative Sciences is pleased to announce a Special Issue devoted to Sustainability Issues in Marketing. The subject of sustainability has garnered increased attention over the last several years. To be successful, businesses today must consider sustainability as an important part of their companies overall strategic effort. As an important part of this effort, marketing provides a vital link between business and society and is uniquely poised to contribute to the topic of sustainability. In the marketing context, there have increasing efforts to understand the topic of sustainability theoretically, empirically and strategically. Sustainability Marketing issues have been examined from the lenses of multiple stakeholders including that of business, policy makers, and consumers.

This Special Issue invites original conceptual and empirical research on issues pertaining to marketing sustainability. Research questions can be examined from any of the perspectives described above and is open to all methodologies.

Rajesh V. Manchanda
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Administrative Sciences is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Sustainability Marketing
  • Green Marketing
  • Mindful Consumption
  • Sustainable Consumer Behaviour
  • Social Innovation
  • Sustainability Marketing and Ethics
  • Sustainable Product Design
  • Pricing for Sustainability
  • Communicating Sustainability
  • Supply Chain Issues

Published Papers (1 paper)

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Research

228 KiB  
Article
Retailers’ Responsibility towards Consumers and Key Drivers of Their Development in Poland
by Grażyna Śmigielska and Renata Oczkowska
Adm. Sci. 2017, 7(1), 3; https://doi.org/10.3390/admsci7010003 - 14 Jan 2017
Cited by 8 | Viewed by 5229
Abstract
Multinational retailers are now very powerful and their activities could influence whole economies. In this paper, we investigate why they engage in corporate social responsibility (CSR) practices towards consumers, how it fosters sustainable development, and what the role of institutions are in the [...] Read more.
Multinational retailers are now very powerful and their activities could influence whole economies. In this paper, we investigate why they engage in corporate social responsibility (CSR) practices towards consumers, how it fosters sustainable development, and what the role of institutions are in the process of developing CSR strategies. Changes that have taken place in Poland since 1989, when the transition process into a market economy started, constituted an excellent research field due to the fact that the retail market was not saturated at the beginning, consumers were only slightly protected by the law, and there were no institutions promoting the implementation of social responsibility standards by companies. Research involving analysis of secondary data drawn from retailers’ websites, CSR reports, and published data relating to the CSR institutions allowed the following: (1) identification of three stages of development in consumers’ conception of CSR characterized by the immoral, amoral, and moral management; (2) showing that these activities have a business case; and (3) explaining the role of institutions and competition in this process. It is also shown how multinational retailers could contribute to the sustainable development of less mature markets in which they invest. Full article
(This article belongs to the Special Issue Sustainability Issues in Marketing)
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