Conferences
5–6 December 2017, London, UK
Alcohol Innovation Congress 2017
Arena International’s is thrilled to announce that our Annual Alcohol Innovation Congress is returning to London in December for the sixth year running on 5th – 6th December 2017. As with last year’s, it looks to draw over 150 attendees from the alcohol industry across all sectors.
Similar to 2016, this year’s event acts as a platform and draws those within the industry to tackle innovation challenges, to understand how best to capitalise on changing consumer desires.
For the first time in Europe, this conference offers a strong focus on product innovation, new product development and all that goes hand-in-hand with it. Drawing on the expertise of industry leaders, this event promotes a collaborative approach across categories to understand how one can learn from another across the whole of the product development cycle and driven primarily by key consumer insight and of-the-moment forecasting.
The agenda tackles a whole spectrum of topics and these will be led by senior individuals from big brands including Diageo, Brown-Forman and Asahi, just to name a few, highlighting innovation strategies that they are implementing in order to tap into both the well-being and premiumisation trends.
Join us to make unrivalled networks, gain a deep-seated knowledge of consumer trends and innovation strategies to stay competitive and reap the rewards.
