Conferences
14–15 February 2018, Barcelona, Spain
Non-Alcoholic Beverage Strategy Congress
The Non-Alcoholic Beverage Strategy Congress returns for the 6th year. This year's event is going to focus on ways in which companies can grow their business through strategic approaches.
The conference will cover topics such as the growing trend of premiumisation, portfolio diversification, sugar reduction, creating "better-for-you" drinks as well as other critical business priorities which businesses are facing which include importing/exporting and working with distributors.
Alongside this year's event, we will be hosting a pre-conference focus day on The Health Factor - Looking at ways in which companies will have to address the key concerns of consumers and their desire to be more healthy and conscious with the products they are consuming. This event is free to attend for all attendees.
Register today & Quote MK-BP-EX to reserve your place
Key Topic covered
- Discussing the Role of Neuroscience to Source Unbiased Behavioural Insight
- Case Study: Exploring how to engage better Chinese shoppers based on a keen understanding of the Chinese and global consumers behaviours
- Discovering a more Comprehensive Consumer Journey: Understanding Consumers Insights Before – During and After Purchase
http://www.arena-international.com/softdrinksstrategycongress/
