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J. Theor. Appl. Electron. Commer. Res. 2014, 9(3), 32-44; https://doi.org/10.4067/S0718-18762014000300004
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article pdf uploaded. 25 September 2020 09:12 CEST Version of Record https://www.mdpi.com/0718-1876/9/3/18/pdf
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