Eleni Ntousi is a graduate from the Department of Management Science and Technology of the Athens University of Economics and Business, with a major in "Information Systems and E-commerce". During her studies, she participated in the Erasmus+ program, completing a semester abroad in EM Strasbourg Business School. She is currently working as a Brand Manager in the marketing department of Psichogios Publications, the largest publishing house in Greece. She has worked as a researcher for the Information Management Unit (IMU/ICCS) of the National Technical University of Athens, focusing on Themis 5.0, a project on AI Trustworthiness. Her research interests lie at the intersection of digital marketing, e-commerce, consumer behavior, and the use of new technologies and strategies for the optimization of digital campaigns.

Dr. Chris Lazaris is a member of the Laboratory Teaching Faculty at School of Business, Athens University of Economics and Business (AUEB). He is a senior researcher of the eBusiness Research Center (ELTRUN) of AUEB and the Digital Marketing and Electronic Retailing (DIMER) research group, having participated in numerous EU funded R&D projects. His research interests focus on Omnichannel Retailing, Digital Marketing, E-Commerce, Information Systems, and Consumer Behaviour. His published work appears in world-leading journals, such as the International Journal of Electronic Commerce, the Journal of Retailing and Consumer Services, the International Journal of Technology Marketing, and the International Journal of Innovation and Technology Management. He holds a PhD and a MSc/MBA from the AUEB and a BSc from the National & Kapodistrian University of Athens, achieving distinctions and honors. In the past, he has worked as a Business Consultant in Retailing and Information Technology companies.

Pavlina Katiaj is a Ph.D. candidate at the Athens University of Economics and Business (AUEB), in the Department of Management Science and Technology. Her research focuses on Social Networks, E-commerce, and Digital Marketing, with an emphasis on the role of consistent personal branding in engagement and sales. She holds a BSc in Management Science and Technology and an MSc in Marketing, both from AUEB. She is a researcher at the eBusiness Research Center (ELTRUN) and a member of the [INTENT] Innovation and Entrepreneurship research group. Pavlina also teaches courses in Digital Marketing and E-commerce and is Vice President of the E-commerce Committee of the Athens Chamber of Tradesmen (Ε.Ε.Α.), representing Albanian entrepreneurs.

Anastasios Koukopoulos is a Ph.D. candidate at the Athens University of Business and Economics (AUEB), in the Department of Management Science and Technology. His research focuses on Digital Technologies, Integrated Marketing Communications and the Tourism and Hospitality industry, with an emphasis on Personal Selling and Virtual Conversational Agents. He holds a BSc from the Department of Business Αdministration, majoring in Marketing and an MSc in Services Management, with specialization in Customer Experience management, both from the Athens University of Business and Economics (AUEB). He is a researcher of the eBusiness Research Center (ELTRUN) of AUEB and the Digital Marketing and Electronic Retailing (DIMER) research group. Since 2009 he has been actively involved in the tourism industry, having a position of responsibility within the leadership and management of a hotel unit.