Dr. Samreen Ashraf is a principal academic and interim deputy department head at Bournemouth University Business School, UK. She completed her PhD in Marketing at Bournemouth University, funded by the prestigious VC Scholarship. Her research has garnered significant recognition, including the Jane K. Fanyo Award from the Academy of Marketing Science. Dr. Ashraf has presented her work at various national and international conferences and has been invited as a guest speaker to share her research findings. Her publications have appeared in a range of peer-reviewed journals, and her work has also been featured in prominent outlets such as The Guardian, The Conversation, and BBC Radio 4 (UK). She is a member of the Advisory Board for the British Academy ECR Network.
Dr. Ashraf’s research focuses on identity in diverse contexts, including financial services, higher education, modest fashion, entrepreneurship, and artificial intelligence. She has received research funding from the British Academy ECRN for several of her projects.
Her teaching expertise spans marketing and management.
