Reprint
Sustainable Tourism Marketing
Edited by
April 2020
204 pages
- ISBN978-3-03928-682-9 (Hardback)
- ISBN978-3-03928-683-6 (PDF)
This book is a reprint of the Special Issue Sustainable Tourism Marketing that was published in
Business & Economics
Environmental & Earth Sciences
Social Sciences, Arts & Humanities
Summary
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Format
- Hardback
License
© 2020 by the authors; CC BY-NC-ND license
Keywords
air disaster; subjective knowledge; usefulness of public opinion; perceived risk; attitude; purchase intention; Malaysia Airlines; Malaysia; tourism; sustainability; marketization; urbanization; environment; sustainable tourism; socio-cultural factors; Islamic religiosity; social problems; Pakistan; sustainable tourism; preventive conservation; cultural heritage; brand loyalty; brand image; attachment to place; guest house; sense of home; exotic local culture; cultural distance; Muslim tourism; perceived inconveniences; halal-friendly image; emotional experiences; loyalty; non-Muslim destination; Flamenco art; Cultural tourism; flamenco tourism; lean canvas; lean startup; cultural tourism; cultural tourist; cultural heritage; satisfaction; online marketing; effectiveness; return on investments; hotel industry; Slovakia; intangible cultural heritage; value cognition; attitude; tourism intention; path analysis; sustainable tourism; tourism marketing; destination management; destination marketing organization; tourist behavior