**5. Conclusions**

Pakistan, as a developing country, has shown growth in imported food consumption while experiencing economic growth and stability. Comprehending the Pakistani Muslim consumer means understanding that Pakistan is a Muslim dominated society with 97 percent of its population. This study has examined the consumer motives behind the purchase of western imported food products. Even though prices are on the higher side compared to local food products, western imported food is making inroads into Pakistani food purchasing behavior. The findings concluded that product attributes are positively associated with consumer purchase intentions for the sustenance of western imported food products. The second association demonstrated a positive association between western imported food prices and consumer purchase intention. The study also revealed that promotion is not associated with consumer purchase intention. The results showed that the impact of lifestyle does not have any impact on consumer's purchase intention, and no association was found between them. It suggests that Muslim consumers' lifestyles are indirectly connected with the purchase intention in the context of western imported food products in Pakistan. However, the overall quality and taste are also important contributors to the purchase decision. The relationship between family and consumer purchase intention indicated neither causal relationship nor any positive association between them. The construct of social class also investigated, with no association found with the consumer buying intention for western imported food in Pakistan. The researchers further concluded that young people from the upper social class were more brands conscious and likely to seek information about the brand before making the final purchase decision as compared to their lower-class counterparts. The brand trust concluded an a ffirmative corroboration between brand trust of organic food and consumer's intention to purchase. Hence, the improved brand image of a company leads to positive and confident consumer behavior about that brand's products related to food. The construct of religiosity concluded a positive association with the intentions of consumers' buying regarding organic food. The study provides a holistic picture of cultural understanding, wherein religiosity was one of the central points of discussion to understand Pakistani Muslim consumers' purchase intentions about western imported food. Thus, it provides a strong empirical contribution to research in the context of a Muslim population in the sub-continent by identifying the factors stated above. From a demographic perspective, this study developed a profile of consumers of western imported food. This overall information adds value to the literature on consumer behavior. This profile can serve as a learning paradigm for future researchers interested in working on consumers' food purchasing patterns.
