*4.1. Sample Description*

The consumers participating in the experiment were 100 students of the "Széchenyi István" University of Gy˝or (Hungary), including 29 males and 71 females, between 18 and 28 years of age (mean age = 22; S.D. = 2.23). The number of family members the students had ranged from 1 to 5, where 1 indicates that the student lives alone and 5 indicates that he/she lives with more than 4 people. The average number of members per family was 3 people. Finally, the monthly net income was in a range from "below 60 thousand" and "more than 350 thousand", with an average of about 120 thousand HUF (about €360). The socio-demographic characteristics of the participants are shown in Table 1.

**Table 1.** Socio-demographic characteristics of the sample.


1: dummy variable, 1 = male and 0 = female; 2: continuous variable; 3: categorical variable, 1 = single, 2 = two members, 3 = three members, 4 = four members, 5 = family with more than 4 members; 4: categorical variable, 1 = <60 thousand HUF; 2 = 60–120 thousand HUF; 3 = 121–220 thousand HUF; 4 = 221–350 thousand HUF; 5 = >350,000.
