*2.10. Religiosity*

The religious practices influence the imminence sited on attitudes and factual life towards possessing and consuming goods and services [72]. Religiosity, a central point of any religion, has a close association with consumer behavior. Thus, an exploration of religiosity allows in-depth investigation of consumer behavior [73]. Abundant literature is available regarding the association of religiosity and consumers' behavior. For example, in a practical study regarding consumers' intentions and religiosity amongs<sup>t</sup> 602 typically Protestant customers. Rakrachakarn et al. [74] reported the noteworthy inference that religiosity influences numerous aspects of customers' lifestyles that ultimately reshape the selection behavior. In Vitell's [75] evaluation of religiosity and consumer behavior, one observation was prominent: that the number of academic studies has been inadequate in clarifying customers' norms and religious views. This was associated with the arguments of Hannah, Avolio, and May [76] who specified that norms and capabilities of views accounted for 20% of the di fference in the behavior explained. Henceforth, the above information leads to the development of the following hypothesis:

**Hypothesis 10 (H10):** *Religiosity is positively associated with consumer's buying intentions towards western food products.*
