**3. Applying the Method of Reducing the Carbon Footprint in the Case of the Bucharest University of Economic Studies in an Economically E**ffi**cient Manner**

The prospects for reducing the carbon footprint in the public sector should not be considered only as involving extensive initial changes, since the concern for the environment can also be shown by means of low cost changes that may bring generous image benefits, as well as environmental advantages. An environmental cost–benefit analysis is difficult to perform because of the limitations due to the lack of data in this field. It is worth mentioning that a ton of carbon dioxide currently costs 13.67 euros.

In order to reduce the carbon footprint generated by the Bucharest University of Economic Studies, the approximate current situation of two bodies in the complex of the institution was taken into account. Reducing the carbon footprint of the BUES community, which consists of 23,000 people, would generate a special impact.

The first implementation proposal, in response to the need for the buildings with a public purpose to become more eco-friendly, involves placing a vertical garden on one of the facades of BUES, which would generate marketing opportunities and other advantages.

The second proposal is based on the desire of the students from the NGO of the Faculty of AgriFood and Environmental Economics to trigger a change of lifestyle and lay the foundations of some activities meant to set a long-term example for the Bucharest student community involved in ecology.
