**Biljana Petrevska 1,\*, Aleksandra Terzi´c <sup>2</sup> and Cvetko Andreeski <sup>3</sup>**


Received: 29 March 2020; Accepted: 17 April 2020; Published: 24 April 2020

**Abstract:** Sustainability of tourism destinations has become the main focus in planning and managing tourism development. Despite existing legislation and an institutional framework to safeguard balanced tourism growth, many destinations fail to properly address it. So far, studies are limited in exploring sustainable tourism impacts from a policy perspective. This study follows previous ones in using the triple bottom line sustainability approach to define tourism impacts. It argues, in particular, for a nexus between understanding of policy perception and sustainability, and it applies this to tourist destinations in Serbia to determine whether they are operating sustainably. For this purpose, the data were collected using a combination of multiple methods, involving interviews with policymakers and content analysis of strategic documents. This study further suggests a model that assesses the extent of the sustainability of tourist destinations. The results illustrate the importance of understanding policy perceptions in shaping and facilitating sustainability and informing policy enablers on how to improve and reform current tourism development. The model can be adopted and applied to any tourist destination facing an inevitable need to re-shape their tourism development plans and policies, while the implications address the need to build a participative policy approach to sustainable tourism development.

**Keywords:** sustainability; perception; policy; tourism development; challenges; reforms

#### **1. Introduction**

The concept of sustainable development emerged from environmental concerns within the activities of the United Nations, reflected in the World Charter for Nature [1] and Agenda 21 [2]. It was further reoriented towards tackling socio-economic issues and reflected in a "triple pillar" context within the World Summit on Sustainable Development in Johannesburg in 2002 [3] and Rio +20 "The Future We Want" [4]. Consistent with [5–7], this concept is understood as an organizing principle for meeting human development goals while sustaining the potential of natural systems to supply the natural resources upon which society and the economy depend while aiming at achieving social, environmental, and economic progress [8,9]. Thus, sustainable development as a concept incorporates social, ecological, and economic aspects, outlining the necessity of their optimization to meet 17 sustainable development goals with 169 targets of the United Nations' Agenda 2030 [10]. However, achieving all this has been often hampered by some trade-offs and different interpretations in favor of economic growth, at the expense of social well-being and ecological viability [11].

Tourism sustainability has been long debated, and many studies from various approaches open a variety of interpretations so far. Regardless of the level of inter-dependency (destination sustainability, tourism sustainability, and sustainability of the local community), understanding the principles of sustainability are fundamental for sustainable tourism development [12–14]. The concept generally rests on the three theoretical pillars, representing socio-cultural, environmental, and economic tourism impacts. As such, the concept has been integrated into tourism strategies starting from a local to a global level. Taking into consideration various impacts tourism has on destinations, understanding stakeholders' perception is essential in minimizing potential negative effects and maximizing benefits, so an understanding of sustainability from different perspectives by those who live in the destination or use and manage resources means meeting the needs and requirements of all stakeholders (local communities, tourists, operators, and regulators). It is tourism that unifies all, boosting destinations to a higher quality in the short and long term, but, in order for sustainable tourism to be achievable, all tourism segments must work towards becoming sustainable, even if it looks like an incalculable goal and unattainable objective [15,16]. Many scholars argue about different aspects of perceptions of the sustainability of tourism, yet studies are very limited in putting the focus on policy enablers' perception [17–22]. This study follows previous findings in using the established three mainstream pillars of sustainability (socio-cultural, environmental, and economic) to define tourism impacts. It adds to the literature gap by assessing the level of tourist destinations' sustainability from a policy perspective. The policymakers represent the regulators: those who contribute to managing and controlling tourism development at the destination level (such as governmental bodies, contributors to management strategies, tourist organizations, etc.). Additionally, this study suggests a modeling framework for strategic tourism development reforms. The proposed model posts directions for the systematic organization of policymakers to infer conclusions regarding the current state of well-being of tourist destinations. It is important to assess this due to the manner of progress and to direct and monitor policies towards sustainable development.

Serbia was chosen for a case study as it seeks to develop tourism despite limitations in many aspects (lack of finances, low GDP, small investments in tourism, etc.). So far, studies have been undertaken on tourism stakeholders in Serbia [22,23], but, to our knowledge, this approach is still missing from the literature. The paper sets out the theoretical context concerning sustainability. This is followed by a brief overview of related facts and figures about the study area. The next section presents the conceptual model and methodology, followed by empirical results. Findings are discussed, followed by the concluding part of the paper.

#### **2. Literature Review**

Sustainable tourism has evolved from the original sustainable development concept, being able to "process the need of the present without compromising the ability of future generations to meet their own needs" [24] (p. 8). Since then, vast debates about the definition have ensued, resulting in the incorporation of sustainable development in the context of tourism needs, resulting in the definition of sustainable tourism. In general, this concept has become very popular and ever since continued to raise dilemmas about its validity and operationalization.

Over the years, as it gained in popularity, researchers extensively debated sustainable tourism issues [25]. Various aspects of sustainability were discussed, each from a different angle of scientific approach [26], yet many aspects of sustainable tourism are still overlooked in the literature, in terms of achieving a systematic perspective and an interdisciplinary approach, like the role of tourism demand, the fixed entity of tourism resources, the imperative of intra-generational equity, keeping the culture intact and usefully measured sustainability, and there has been some skepticism about tourism forms of sustainable development [27]. Some exceptions have been noted by [28,29], when arguing the case for one-site measurement used as an impact control measure and thus explaining the role of tourism demand from a sustainability perspective. An exceptionally strong focus on preservation and conservation of resources is argued for by addressing different aspects of the sustainability of tourism resources, like macro and micro sustainability approaches [30], "strong" and "weak" sustainability [31], the minimum resource condition to maintain constant stock [32], etc. Issues of inter-generational equity in favor of intra-generational equity as an essential prerequisite of sustainable tourism are highlighted by [33,34].

Furthermore, many scholars have debated the issue of measuring sustainability by trying to identify sustainable levels of tourism development and how these can be measured. Different methodologies with a comprehensive set of indicators are proposed, and the debate is still ongoing [15,16,35–38], yet there is no consensus on a universal list of indicators capable of revealing the sustainability level of various destinations.

Furthermore, stakeholder theory has been extensively explored, allowing the understanding of perceptions of different supporters of tourism development at the destination level [39–43]. Recent debates tried explaining tourism sustainability from residents' perspectives [44–53]. The decision-making process, planning, and management of tourism sustainability have also been addressed [54–58]. Furthermore, broad-based participation of all stakeholders in the process of developing sustainability indicators is also strongly recommended [17,59–62].
