**5. Conclusions and Strategic Indications**

The continuous growth of the tourists' pressure on historical city centres causes an increase in dissatisfaction among local residents. We applied a method based on the analysis of the reactions posted on the social networks by cities' citizens to assess their opinion on the social impact of mass tourism on Granada. Thus, we replace the ETIS index C.1.2 with a new indicator called "C.1.2 index modified" to define the level of dissatisfaction among citizens experiencing the tourist pressure.

From this analysis, we can also outline a strategic action plan aimed at countering the negative outcomes of mass tourism through a bottom-up approach.

We suggest that the Granada authorities makes use of the following six intervention strategies (Figure 11):


**Figure 11.** Proposal of Action Plan.

As next step, a possible development of the present research could be to create a hierarchy among the proposals arising from the citizens' reactions.

According the Granada Tourist Plan 2018–2022 (Plan Turístico de Grandes Ciudades de Granada) [47] there are six objectives to achieve through strategic guidelines:


When comparing the action plan adopted by the Municipality of Granada with what we propose in this paper, it becomes clear that there are some common points regarding urban planning and the promotion of local business.

**Author Contributions:** Conceptualization, G.A.; methodology, G.A.; investigation, M.G., G.M. and C.M.P.; data analysis, M.G., G.M. and C.M.P.; writing—original draft preparation M.G., G.M. and C.M.P.; writing—review and editing, G.A.; supervision, G.A. All authors have read and agreed to the published version of the manuscript.

**Funding:** This research was funded by H2020 Marie Skłodowska-Curie Actions, grant number 777981 and The APC was funded by Kore University of Enna.

**Conflicts of Interest:** The authors declare no conflict of interest
