*5.3. Stage III—Defining Strategic Tasks and Actions*

Each analyzed pair created by the strong or weak side of the use of BIM technology in Poland and by the opportunities and threats related to the environment, delimits a certain framework of a specific problem. In order to solve it and to indicate the ways of further proceedings, the before-mentioned SWOT matrix and associative techniques can be used.

The matching technique may be a specific heuristic method, such as brainstorming, as well as direct or symbolic analogies. Combining strengths and weaknesses with opportunities and threats in order to make the best use of the potential of the BIM method is illustrated in Table 5.

Table 5 shows the matrix of tasks and strategic actions that should support the development of the BIM technology in Poland. The application of heuristic methods results in the proposed strengthening of strategic activities undertaken in Poland, for example S1O3, S2O1, and W2O4, proposals to implement actions not yet taken, such as W4O2, and showing the dangers, for instance W1T1, W2T3.


**Table 5.** Matrix of strategic tasks and activities.

### **6. Summary and Conclusions**

The SWOT analysis shows that the implementation of BIM in Poland currently has a favorable position on the market, resulting from the existence of strengths over weaknesses and opportunities over threats. However, it is difficult to count on a fast dynamics of changes in Poland in terms of the implementation of BIM in construction.

The best strategic solution for the implementation of the BIM technology seems to be an aggressive development strategy, which is recommended for "maxi-maxi" situations. Such a strategy is based on maximizing the use of strengths and opportunities to streamline the dynamic implementation of BIM for everyday use. The strengths of BIM should be fully exploited when the environment provides an opportunity to do so.

The promotion of BIM should take advantage of the interest of companies that are leaders in the construction market, who should be reminded about reducing investment costs, which should encourage the use of BIM.

Introduction of fields of study specializing in BIM at universities should, in turn, allow to fill in the gaps in the staff able to proficiently use various BIM applications in a few years.

**Author Contributions:** Conceptualization: K.Z.; formal analysis: K.Z., E.P., and D.W.; investigation: K.Z. and D.W.; methodology: E.P. and D.W.; supervision: E.P.; writing—original draft: K.Z. All authors have read and agreed to the published version of the manuscript.

**Funding:** This research received no external funding.

**Conflicts of Interest:** The authors declare no conflict of interest.
