Unwillingness of the Contractors/Clients/Users to Use BIM

Most of the participants of the construction market in Poland do not see or are not aware of the benefits of BIM. The participants do not want to change the way they work because of their habits. Internal barriers are quite important, that is: reluctance to change or no openness to new solutions, which is a common and typical behavior in the case of all novelties.

Final rating of the feature (on a scale of 1–5): **3** (subjective assessment).

## *5.2. Stage II—Assessment of the Strategic Situation of the BIM Method*

Table 2 shows the total points for each of the four forces (*S*, *W*, *O*, *T*). It is important to note that:

$$S = \sum\_{i=1}^{4} S = 17 > W = \sum\_{j=1}^{4} W = 12$$

$$O = \sum\_{k=1}^{4} O = 14 > T = \sum\_{l=1}^{3} T = 13$$

This means a maxi-maxi strategic position, which gives BIM a privileged position in the market because of the advantage of the strengths over the weaknesses and opportunities over the threats. The strategy of further proceedings concerning the BIM technology on the Polish market should aim at maintaining its current position.

Moreover, using the data from Table 2 for the SWOT analysis, it is possible to determine the attractiveness of the environment (*AS*) of the BIM technology, which is a function of opportunities and threats *AS* = f (*O*,*T*), calculated from the following formula:

$$AS = \frac{O}{O+T} = \frac{14}{14+13} = 0.519$$

The market position of the BIM technology can also be determined (SP—internal strength), as well as the likelihood of strategic success (PSS—probability of a strategic success):

$$SP = \frac{S}{S+W} = \frac{17}{17+12} = 0.586$$

$$PSS = \frac{SP+AR}{2} = \frac{0.59+0.52}{2} = 0.552$$

Assuming that the PSS limit value is 0.5, it can be concluded that the BIM technology has a chance to develop, though probably slowly and not without problems.
