**About the Editor**

**Marco A. Palma** is Professor in the Department of Agricultural Economics at Texas A&M University. Dr. Palma is a Texas A&M Presidential Impact Fellow. His areas of interest are consumer economics, food choices, experimental and behavioral economics, and neuroeconomics. Dr. Palma is the Director of the Human Behavior Laboratory (http://hbl.tamu.edu), a transdisciplinary facility that integrates state-of-the-art technology to measure biometric and neurophysiological responses of human decision-making. The HBL aims to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior to better understand, predict and change behavior that improves people's health and well-being.
