2.4.2. Observer Demographics

Observers were recruited from University staff and students and members of the public by advertising on notice boards and email and accepting all persons that responded. Observers were offered a supermarket voucher if they attended all sessions as compensation for their time. Before participating in the scoring of sheep footage, observers were asked to complete a questionnaire regarding their demographic background, experiences with sheep, as well as ranking their attitudes and opinions towards sheep and animal welfare (Supplementary Materials S1). The majority of observers (80%) were female, most (80%) worked with animals, and half had a high level of experience with sheep (Table 2).


**Table 2.** Demographic description of observers that contributed to QBA scoring.
