**6. Conclusions**

While there has been a long historical tradition of constructing a normative Khalsa Sikh male aesthetic, young Sikh women in the 21st century are challenging the mainstream representation of masculine Sikh identities that are made more visible today in the Sikh fashion industry or what has been referred to as Sikh chic. Contemporary movements to feminize the Khalsa have predominately formed online but have more recently been taken up in the economic domain. Millennial Sikh female entrepreneurs in Canada are creating Sikh values-based fashion enterprises to disrupt normativity in Sikh communities, the fashion industry, and broader society by creating new platforms of self-representation through fashion designs that reflect the lived experiences of Khalsa Sikh women and a new-found Kaurhood among this younger generation in Canada. Overall, this study contributes to an anthropological theory of Sikh values expressed in the contemporary digital marketplace and in the Canadian social economy.

**Funding:** This research received no external funding.

**Conflicts of Interest:** The author declares no conflict of interest.
