*5.3. Thematic Area 3: Context. What Issues Influence the Successful Use of an SDG Measurement Mechanism to Achieve the Desired Outcomes?*

The analysis of the contextual issues that affect companies' ability to measure SDG impacts successfully were captured using a strength, weakness, opportunity and threat (SWOT) approach. The eight themes are shown in the nodal framework in Figure 7 and include: leadership and strategy; knowledge; outputs-to-outcomes; tools, processes and systems; change management; performance management; project-to-portfolio levels; and geographic issues. These were all derived from the preceding survey of 325 engineers, as shown in Figure 3. The qualitative analysis shared below is complemented by using the twin-track approach described in Figure 6, which includes the text-analysis software-enabled word-count data. The approach was to identify key words and relate their frequency of use to the qualitative findings to assist the understanding of the emerging issues. For example, in this first context thematic, "leadership and strategy", as shown in Table 2, the key words associated with this thematic are: leadership (and its derivatives, such as leader), strategy, CEO/executive and align/governance/direction/vision, which are all words associated with leadership capabilities and actions.


