**About the Editors**

**Wasim Ahmed** is a Senior Lecturer in Digital Business (roughly equivalent to Associate Professor in the North American system). He has previously worked at the University of Sheffield, Newcastle University, and Northumbria University. He has also completed an internship at Manchester United FC producing an in-depth research report. Dr. Ahmed's research interests focus on digital health, digital sport, and digital business. Dr. Ahmed has authored many peer-reviewed academic outputs. Ahmed has had multiple media appearances, in print and broadcast, as well as news and TV show appearances.

**Josep Vidal-Alaball** Born in Berga, he moved to the UK in 1998, where he stayed for 9 years. In 2002, he completed a Family Medicine specialty in Devon and moved to Wales to work as a clinical researcher and professor at Cardiff University. At the end of 2006, he finished his British adventure and returned to Catalonia to work as a rural doctor, combining clinical practice with managemen<sup>t</sup> tasks in primary care.

He has a PhD in telemedicine, currently works as a family doctor and is the Head of the Research and Innovation Unit in Primary Care of Central Catalonia, where he coordinates a team of clinical researchers focused on research and innovation in health services, mainly oriented to improve the efficiency of primary care services. He is part of the PROSAARU research group (Health Promotion in the Rural Area), where he leads the line of research on new technologies and telemedicine. He is adjunct professor of Medicine at the University of Vic - Central University of Catalonia and a member of EURIPA, the European Association of Rural Doctors, as well as a member of the assembly of the WONCA Working Group on Rural Practice (RuralWonca).
