*2.5. Consumer Preferences*

To measure consumers' preferences for the cookies, 106 participants were selected among staff and students at the University of Castilla-La Mancha. Only regular consumers of cookies were involved in the study. With that purpose in mind, only individuals who reported having eaten cookies at least once in the last month were selected for the study. Consumers were asked to score on an 11-point scale how much they liked the recipe, from least (0, I do not like it at all) to most (10, I like it very much). Each consumer spent about 15 min evaluating the cookies. The considered parameters were color, odor, taste, appearance, texture (crunchiness), and overall acceptability of the cookie.
