**5. Conclusions**

In conclusion, the current study showed the sensitivity of the mAAT to measure an approach–avoidance motivation to complex food images, and with the new measure of mAAT distance, possibly arousal, therewith complementing the dominant use of explicit tools in research on food experience. The mAAT more closely maps onto approach– avoidance movement than joystick approaches do. Moreover, the mAAT is a promising tool for evaluating food experience, since it can be used to collect users' implicit tendencies remotely, which can be valuable both from a practical point of view and from a research perspective, when research questions are related to specific times and places that are not compatible with laboratory tests.

**Supplementary Materials:** The following are available online at https://www.mdpi.com/article/10 .3390/foods10071440/s1, Supplementary A: Recruitment, Supplementary B: FoodImages, Supplementary C: Questionnaire.

**Author Contributions:** Conceptualization, A.-M.B., H.G.Z. and D.K.; methodology, A.-M.B., I.V.S., J.J.v.B. and H.G.Z.; software, J.J.v.B. and H.G.Z.; validation, J.J.v.B.; formal analysis, J.J.v.B., P.S. and D.K.; investigation, J.J.v.B.; resources, H.G.Z.; data curation, J.J.v.B., H.G.Z. and P.S.; writing—original draft preparation, A.-M.B. and J.J.v.B.; writing—review and editing, I.V.S., D.K., P.S. and H.G.Z.; visualization, P.S.; supervision, A.-M.B.; project administration, A.-M.B.; funding acquisition, A.-M.B. and D.K. All authors have read and agreed to the published version of the manuscript.

**Funding:** This study was funded by Kikkoman Europe R&D Laboratory B.V. Daisuke Kaneko is employed by Kikkoman Europe R.&D Laboratory B.V. and by research organization TNO. Hilmar Zech acknowledges support by the German Research Foundation (Collaborative Research Center TRR 265; Project A02).

**Institutional Review Board Statement:** The study was conducted according to the guidelines of the Declaration of Helsinki, and approved by the Netherlands Organization for Applied Scientific Research (TNO) Institutional Review Board (protocol code 2020-091, 4 November 2020).

**Informed Consent Statement:** Informed consent was obtained from all subjects involved in the study.

**Conflicts of Interest:** The authors declare no conflict of interest.
