*3.6. Explicit Valence and Arousal during Tasting*

Emoji liking (EmojiX scores) varied significantly with soy sauce (F(2,190) = 6.2, *p* < 0.01). Kikkoman was liked best (6.1), followed by Formula1 (5.7) and Inproba (5.3). Inclusion of (matched) branding information or familiarity group did not affect Emoji liking scores. Emoji arousal (EmojiX scores) also varied significantly with soy sauce F(1,190) = 4.5, *p* = 0.01). Arousal was strongest for Kikkoman (3.2) and Formula1 (3.2) and weakest for Inproba (2.70). Inclusion of (matched) branding information or familiarity group did not affect Emoji arousal scores.
