**About the Editor**

**Andrea P ´erez** is an Assistant Professor who teaches in the areas of strategic marketing, distribution channels, and marketing communications. Her research interests focus on corporate social responsibility, consumer behavior, and corporate marketing in the banking and tourism industries. She has published more than 70 articles in international journals of recognized prestige. She has participated in numerous scientific congresses and has participated in the elaboration of several books/chapters in the field of corporate marketing and corporate social responsibility. She has held teaching and research stays at several international universities and research centers such as the Center for Business Ethics (Bentley University, USA) and the Center for Business, Organizations and Society (University of Bath, UK), among others.
