*Concept Paper* **Global Markets, Local Issues: The Hegemonic Process of Agri-Food Construction to Present Challenges**

**Guilherme Silva Fracarolli 1,2**


**Abstract:** The social construction of the agri-food market has undergone revolutionary changes throughout history since the Anthropocene. This conceptual paper discusses the embeddedness of institutions in this market construction. To do so, this work analyses the geographical indication (GI) of agri-food market formation through the lens of critical theory. Through dialectics, it analyzes the historical process of agrarian systems' shape according to their complexity, and the origins and effects of hegemonic interests in the construction of agri-food markets. Furthermore, this work shows how the market has evolved from different trade types as the capitalist system also evolved, changing the mechanics of trade and functions of food production. The results indicate that as agrarian systems evolved, food became more homogeneous and standardized in order to meet the demands of urban masses in capitalist economies. Regions where less complex systems predominate tend to hinder the creation, maintenance, and perpetuation of products such as GI, which may compromise their existence in the long run. Moreover, nations reproduce ideologically oriented interests according to the formation of dominant groups in each place, as also expressed in the agri-food market. This paper aims to provide new conceptual and theoretical insights into the institutional mechanisms and historical processes of agri-food market construction in terms of power interests.

**Keywords:** geographical indication; agrarian systems; economic sociology; cultural hegemony; agri-food complexity; critical theory
