**3. Final Considerations**

We hope to have communicated a message whereby a new marketing and strategy approach is necessary. The world has become more united following recent trials and tribulations; hence, a new perspective has evolved, much to the surprise of observers, academics, and executives alike. As a result of recent hard times, consumer markets and business markets look toward new examples of ethical behaviour and seek new heroes. Often, the enemy appears unannounced and unexpectedly. In view of such occurrences, new levels need to be reached—of positive and humane human and corporate behaviour. Indeed, let us recall that corporations are run and led by people—who will be held responsible for irresponsible acts and consequences. History has shown us time and again that we as a species feel for each other and for the environment, especially when pushed to our limits and when we have had time to think beyond our immediate needs

and necessities. The recent lockdowns and imposed restrictions on our liberty, due to the pandemic, have led us down that avenue, one of introverted thought and on how we can each make a difference and a step forward towards a better life. We all in the end are mortal and accept our mortality in times of hardship. Join the new marketing and strategy generation, which seeks to create more value and benefits and less waste. It is all a question of the community—both internal and external to the firm. We hope you enjoy our SI and pass on what you learn—on strategy and about sustainable and responsible growth—to others in your network.

**Author Contributions:** Conceptualization, M.A.-Y.-O. and M.J.S.; methodology, M.A.-Y.-O. and M.J.S.; validation, M.A.-Y.-O. and M.J.S.; writing—original draft preparation, M.A.-Y.-O. and M.J.S.; writing—review and editing, M.A.-Y.-O. and M.J.S. All authors have read and agreed to the published version of the manuscript.

**Funding:** This research received no external funding.

**Institutional Review Board Statement:** Not applicable.

**Informed Consent Statement:** Not applicable.

**Data Availability Statement:** Not applicable.

**Conflicts of Interest:** The authors declare no conflict of interest.
