**About the Editor**

#### **Azilah Kasim**

Azilah Kasim is a full professor at the School of Tourism Hospitality and Event Management, Universiti Utara Malaysia (UUM), Sintok, Kedah, Malaysia. Her PhD in Tourism Management was from the University of East Anglia, United Kingdom. Meanwhile, her MSc. in Park, Recreation and Tourism Resources was from Michigan State University, USA and her BSc. (Hons.) in Environmental Studies was from Brock University, Canada. In 2005, she was appointed as her school's Deputy Dean of Research and Postgraduate Studies for two years. Now, she heads the Langkawi International Tourism and Hospitality (LITH) Research Center and is a member of many important university-level committees. Azilah is a quality accreditation panelist for Malaysia Qualifications Agency (MQA) and a former member of the Malaysian Geopark Implementation Technical Committee as well as Tourism Educator Association Malaysia (TEAM). She is a member of several Board of Studies in Malaysian universities and is a well-recognized PhD thesis external examiner and program reviewer. Internationally, Azilah has been invited to universities in Thailand, Indonesia, Singapore, India, Nepal, Jordan and Bangladesh to play the role of either a keynote speaker, a plenary speaker, a workshop facilitator or a trainer. She is also a board member for Asia Pacific Tourism Association (APTA) and International Experts for Research Enrichment and Knowledge Exchange (IEREK). She has been a visiting scholar at the University of British Columbia and Simon Fraser University in Canada. She is a Chief Editor for JETH and an editorial board member of *Journal of Tourism and Hospitality Insights, Tourism and Spirituality*, and *On Sustainability*. She is a well-cited author in her field (current Scopus Index: 14; H-Index: 21) and a reviewer/advisory board member for many reputable international academic journals. Azilah is also a certified member of the Neuro linguistic programming (NLP) and American Hotels and Lodging Education Institute (AHLEI).
