*4.2. Implications for Practice*

The MTM offers a valuable prototype to design efficacious and effective sunscreen promotion interventions. Such interventions can be delivered in community settings, such as through recreational centers, faith-based organizations, community centers, communitybased organizations, beach clubs, and other such venues. The promotional interventions could take the form of media campaigns; social media campaigns; one to one health education interventions, as well as in group forums; events and fairs; m-health interventions; counseling at clinics and patient care settings; and policy level efforts. For promotional interventions, the construct of participatory dialogue can be mobilized by underscoring the advantages, such as appeals to health, prevention of skin cancer, having peace of mind, not getting sunburn, and so on. At the same time, misperceptions about the disadvantages, such as staining, inconvenience, forgetfulness, cost, etc. can be clarified through discussion. The construct of behavioral confidence can be built through discussions on building assurance through self-reflection and other sources and overcoming potential barriers. The construct of changes in the physical environment can be developed through looking into the possibility of making sunscreen available to those who cannot afford it, discussing methods of application during travel and also looking into mobilizing policy support in this direction. Regarding the maintenance constructs, for emotional transformation, learning to identify feelings must be the first step in educational interventions. Then ways of converting these feelings, especially those that are negative, along with self-motivation and overcoming self-doubt must be undertaken. Regarding the practice for change construct, methods of monitoring sunscreen application behavior through apps or simple record keeping in a diary should be discussed. Troubleshooting lapses in practice and remedies must also be discussed. Finally, ways to mobilize support from family, friends, social media, health professionals, etc. must be discussed.
