*3.2. Comparisons*

After all data are collected and analyzed separately, quantitatively and qualitatively, it is possible to compare this research paper's two main aspects. Firstly, what is the difference between Mercosur and the EU for the reality of GI product commerce in online retail supermarkets? By comparing the number of products, we expect to see the difference between both in terms of product offerings and in terms of diversity of products. By comparing GI registers, we hope to see the reflection of how effective the system is in reflecting the registers into the actual market.

Secondly, by examining the treemap graphics, the comparison between both blocs will show the actual niche formation: i.e., from whom, to whom, and the categories of goods that are more relevant to this market. The results are expected to show how significant the GI agrifood market is in the e-retail sphere in both economic blocs via a qualitative and quantitative approach.
