*4.3. Business*

The section discusses the views of those stakeholders that have a background in the development and/or operation of business models around DWPT, especially stakeholders who would have a future role in managing the deployment and assessment management of a DWPT solution.

*User Engagement:* Standardisation of the technology is vital; ensuring that the technology is compatible with different vehicle types is important to the user base. Business users are expected to be the main DWPT consumers. Therefore, the primary business model for this charging solution was predicted to be "*business-to-business rather than business-toconsumer*". Local councils who generally operate large fleets, and public road infrastructure, transport services, freight and delivery businesses are identified as target business customers. Public engagement can help to spread knowledge and awareness about this relatively new technology. Tools such as advertisement signage and outreach campaigns can inform users about the technology and its benefits.

*User Behaviour:* Retrofitting the receiver and other essential components must not affect the vehicle's appearance, which is common among private vehicle owners. It was commented that the involvement of vehicle manufacturers in the designing of the receiver system installation is required. Charging the vehicle on the go may influence driving behaviour. In general, DWPTs "*incentivise travelling slowly*"; hence drivers may prefer altering their driving behaviour. Its impact on the traffic flow must be evaluated. The amount of charge a vehicle can receive depends on various external factors such as the power quality, traffic speed, and power drawn by other vehicles aligned with the same coil segment. This variability in charging may reduce user's confidence in the technology. Therefore, it is necessary to overcome this challenge with a system that could pre-inform the user about the expected amount of charging. This scenario is more relevant in an urban setting where vehicles travel bumper to bumper during peak hours.
