*3.3. Transcribing*

Post-event, the generated material was prepared for analysis. Qualitative (thematic) analysis of the discussion transcripts was then undertaken to seek patterns, themes and meanings that generate an in-depth understanding of the phenomenon of interest. The qualitative analysis was approached as a critical, reflective and iterative process that cycled between data and the overarching research framework that kept the big picture in mind. This approach has been applied previously for analysing semi-structured interviews [32,33]. The analysis was inherently a process of interpretation. Questions were asked of the data, informed by theory and by observations, hypotheses or hunches. If the analysis was rigorous and transparent, then the data should be able to support or not support these. This is the important part—the data needed to support or refute our ideas and should not fit the data into the story we want to tell [34,35].
