*2.4. Dimensions of the Customer-Based Brand Equity*

Based on the CBBE model, Konecnik and Gartner (2007) have investigated the different dimensions of customer-based brand equity for a tourism destination (CBBETD). Our paper continues their work, which listed awareness, image, quality and loyalty as the dimensions of a destination as antecedents to CBBETD. Tourists from different backgrounds sense various dimensions of a destination distinctly.
