2.4.3. Destination Quality

Another key aspect of CBBETD is the quality of a destination. Destination quality is defined as a visitor's evaluation of the standard of tourism products at the destination (infrastructure of attractions, tourist facilities and services). Tourists judge if the destination products meet their requirements or expectations according to their real perceptions (Le Chi 2016).

Nevertheless, quality measurement is a very difficult and complex process. In order to find out the quality, it is necessary to research the tourists' evaluation of products and services and the tourists' experience in the destination. All these elements affect consumer behaviour and preference. The aspect of destination quality is the most important component of CBBETD. When researching destination quality, attention should be paid to a distinction between perceived quality and tourists' satisfaction (Ruzzier 2010).
