(an interviewee—I5)

Packaging is considered to be an important sales tool by product manufacturers and the first opportunity to educate the consumer. For instance, the type of packaging for eco products is being selected by cosmetics manufacturers based on brand values and the requirements of the ECOCERT standards for eco-cosmetics.

This implies that only recyclable plastics or materials that decompose relatively quickly may be used. Cosmetics manufacturers choose the packaging according to the design and feeling that occurs when using the product packaging. The packaging must be convenient and easy to use. For instance, it is important that customers hear a nice click when the button is pushed and that the lipstick cases have a magnet. Product manufacturers confirm that the price of packaging is not the most important aspect. Instead, the composition of the packaging and its compatibility with the product is first assessed. At least several samples are tested before the right product packaging is selected, as one needs to make sure that the packaging meets all the manufacturing and end-user requirements. Manufacturers also evaluate the life cycle of the packaging including the process of obtaining raw materials and select the material that is the most environmentally friendly.
