3.2.7. Cluster 7 (Circular Economy and Behavior)

The effectiveness of implementing a circular economy lies in the ability to educate all parties to be responsible for the environment [44]. That is, the internal and external aspects of the organization are very influential on the success of circular economy practices.

From the internal aspect, organizations or managers are expected to apply the characteristics of pro-environmental behavior by implementing green human resource management [90,91], green intellectual capital [92], and environmental orientations [93]. The routine activities of an environment-oriented organization are expected to build a culture that is sensitive to environmental changes. As a result, both employees and organizational leaders will feel responsible and committed to the environment [93,94] in order to build environmental organizational legitimacy [75].

From the external aspect, the alignment of the interests of the organization and the government is a mutually beneficial collaboration mechanism. Governments can provide green economic incentives to organizations to increase their commitment to the environment [95]. Incentives can be in the form of financial or non-financial incentives. The aim is to provide a stimulus to make the circular economy transition more focused and sustainable. Furthermore, the government can carry out pro-social and pro-environmental incentives as a strategic effort to carry out conservation [44]. On the other hand, the incentives given can be a trigger for the organization to share knowledge and communicate about the environment [96,97].

In cluster 7, environmental-saving behavior can also be associated with social capital and creativity. In some of the literature, the circular economy has not been explored in the context of creativity and social capital much. In fact, these two constructs can play an important role in implementing a circular economy. The authors of [98] revealed that social capital is the basis for innovation, while building innovation requires creativity [99]. As such, the role of sustainability-oriented innovation resulting from a circular economy will encourage organizational output, such as sustainability performance, a sustainable future, sustainable manufacturing, a sustainable society, and technological change [43,100–102]. Sustainability-oriented innovation translated into various kinds of innovations, such as green innovation, green product, green technology, product innovation, technological innovation, and process innovation, will increase the chances of winning the competition in the international market and increase [98,103,104].

Upon further analysis, we identified the history on the topic of circular economy and sustainability-oriented innovation in the last three years (Figure 6).

**Figure 6.** Overlay visualization of circular economy and sustainability-oriented innovation.

The results show that at the beginning of 2019, circular economy and sustainabilityoriented innovation were mostly related to emissions, followed by value creation, ecology, industrial development, waste prevention, social enterprise, sustainable industrial development, collaboration consumption, and environmental practice. After mid-2019, the most relevant topics related were business models and environmental regulation, followed by culture, pollution, smart city, and utilization. In early 2020, the most relevant topics were consumer and transformation, followed by life cycle assessment, recovery, collaboration, packaging, food, technological innovation, spatial heterogeneity, wastewater, environmental efficiency, information communication technology, social innovation, data development analysis, green technology innovation, digital solutions, and green technology innovation. After mid-2020, the most relevant was water, followed by green innovation, carbon emission, industrial structure, green product innovation, bioplastic, entrepreneurship, corporate social responsibility, and cloud. The most relevant in 2021 was sustainable development goals, digitalization, and food supply chain, followed by circular ecosystem, entrepreneurship, financial performance, food packaging, food security, industry 4.0, urban agglomeration, and corporate social responsibility. The results of this overlay analysis show that 2022 has a high probability for research because the most recent research was detected in early 2021.

The results of density visualization (Figure 7) show research on circular economy and sustainability-oriented innovation, concentrated on three main topics, namely business model, transformation, and consumer. It then concentrates on several smaller groups, namely collaboration, food, life cycle assessment, recovery, water, emission, environmental regulation, value creation, ecology, industry 4.0, sustainable development goals, pollution, culture, and entrepreneurship.

**Figure 7.** Density visualization of circular economy and sustainability-oriented innovation.

Other topics are still evenly distributed and there is no visible grouping which is indicated by the position of the items in the dim area. That is, it has great opportunities for research, one of which is the circular ecosystem, as well digital solution, ownership structure, sustainable industrial development, green technology innovation, urban agglomeration, environmental efficiency, social innovation, social enterprise, social innovation, corporate social responsibility, environmental practice, green product innovation, circular oriented innovation, food waste, waste prevention, food packaging, plastic waste, anaerobic digestion, and food supply chain.
