**7. Research Limitations and Future Directions**

Despite the best effort to produce comprehensive results, there is always room for improvement. One of the constraints of the present study is over-emphasis on the qualitative findings, which subsequently led to ignoring quantitative findings. The idea was to attain useful truth rather than factual truth. Hence, the numeric expression of the relationship is ignored. It would be good to use follow-up quantitative findings in future studies because it would make the methodology more robust. The useful truth would be backed by factual truth. Therefore, future studies shall incorporate the follow-up quantitative methods to further robust the methodology.

The present model examined the qualitative perspective; however, the model does not include in-depth discussion with the experts. Therefore, future studies shall consider the model of research with experts' views in this regard. The current model opens the way to understand consumer psychology, while future studies should include in their model the role of information technology to attain whether more a comprehensive understanding and education of the consumers would lead to sustainable consumption patterns.

**Author Contributions:** All authors have contributed equally and substantially to the work reported. Conceptualization, F.A.Y. and D.E.Y.; methodology, A.u.H.; formal analysis, A.u.H.; investigation, F.A.Y. and D.E.Y.; resources, F.A.Y. and D.E.Y.; data curation, A.u.H.; writing—original draft preparation, A.u.H.; writing—review and editing, F.A.Y. and D.E.Y.; visualization, A.u.H.; supervision, F.A.Y.; project administration, D.E.Y.; funding acquisition, F.A.Y. and D.E.Y. All authors have read and agreed to the published version of the manuscript.

**Funding:** This research received no external funding.

**Institutional Review Board Statement:** The study was conducted in accordance with the Declaration of Helsinki, and ap-proved by the Institutional Review Board (or Ethics Committee) of Brunel University London, College of Business, Arts and Social Sciences (14-11-2019).

**Informed Consent Statement:** Informed consent was obtained from all subjects involved in the study.

**Data Availability Statement:** Data used in this manuscript has been gathered by MonkeySurvey.

**Conflicts of Interest:** The authors declare no conflict of interest.
