*4.1. Bundling of Quality Conventions and Competitive Advantage*

We first examined generic products with standardized supply (Mainstream). Mainstream emphasizes providing economic value. Market conventions are closely followed by the industrial convention (IND), which supports the ability to produce conforming items at high volumes and relatively low prices [48]. In contrast, Growth products must exhibit some level of differentiation, which, in turn, makes them fit for use or desired by customers (i.e., satisfying demand characteristics). Certified organic processes operating with scale and scope are one example of Growth, applying standardized supply processes. This would suggest the prioritization of public conventions to achieve order-winning characteristics such as organic certification, followed by industrial conventions, which enable high volume at a relatively lower cost than more specialized supply (i.e., Niche). Using similar logic, we found innovation in distinguishing Future Emergent, and the domestic convention for Niche.
