**6. Implications**

We encourage that there should be inclusive policies for sustainable consumption that would enable consumers to engage in sustainable food practices and gradually democratize sustainability to ensure mutual benefits for business, consumers, and society. Inorganic and unhealthy food has a huge adverse impact on public health and nutrition status. Thus, we propose that government should intervene by making it mandatory to consume and produce sustainable items at a reasonable rate. However, before that, it is essential that government start educating people about the benefits of sustainable consumption practices. There has been a vast majority opposing the idea of sustainable practices, but the consumers' ethics in such regard could only be questioned if they were properly informed about the adverse impact of inorganic items.

Furthermore, the food processing industry should be accountable for its practices and production. They should be legislated and controlled by imposing restrictions on production methods. They should be encouraged with rebates for producing sustainable items. The government should not only replace the inorganic items with organic items on shelves but also control the prices so that consumers can afford them too. Neuromarketing (NM), eye tracking, and electroencephalogram (EEG) are some of the effective innovations that could create better awareness about consumer psychology and thus should be incorporated during the production and processing of sustainable items.

There is a need to revisit the consumer policy toward sustainable food production and consumption practices. The psychology of the majority of consumers remains focused on pricing, thus the items should be available to consumers at affordable prices.
