*5.2. Managerial Implications*

The above findings offer some practical implications for managers of firms aiming at gaining competitive advantages via improving green innovation. Firstly, the study indicates that environmental corporate social responsibility can help to promote green innovation performance. The practical value of the result lies in a better understanding of how environmental corporate social responsibility contributes to the improvement of green innovation performance. Firms should actively integrate environmental concerns into their competitive strategy, operations, and commercial activities, which can help them adhere to the national strategy of building an environmentally friendly society and ensure needed resources from internal and external stakeholders, such that green innovation performance can be improved. Moreover, firms' environmentally responsible initiatives can be communicated to the public via brochures and advertisements, which can let the public know that the firm's manufacturing processes and products are green and low carbon. Thereby, green innovation performance can be improved.

Secondly, firms should concentrate on fostering shared vision capabilities when carrying out environmental corporate social responsibility strategies. The study shows that shared vision capability can mediate the impact of environmental corporate social responsibility on green innovation performance. Thus, when a firm is formulating an environmental corporate social responsibility strategy, it needs to pay close attention to how it transmits information to employees. That is to say, the firm should help all members comprehend the firm's environmental responsibility efforts and make them feel oneness and pride with the firm, which can help firms to strengthen their green innovation performance.

Finally, managers can take advantage of the interplay between resource slack and environmental corporate social responsibility to improve their green innovation performance. As stated above, managers should focus not only on increasing available resources but also on slack resource allocation. Therefore, firms should play a more active role in making effective use of resources to strengthen green innovation performance in response to the environmentally responsible strategy. Meanwhile, when firms have a large number of discretionary resources, managers need to concentrate on slackness and inefficiency to prevent abusing slack resources.
