**3. Methodology**

The population of the current study includes small and medium-sized pharmaceutical firms located in industrial zones of Lahore, Pakistan. A list of 100 small and mediumsized pharmaceutical firms operating in the industrial zone near Lahore, Pakistan was compiled. The criteria of the National SME Policy 2007 of Pakistan, "an enterprise with an employment size up to 250, capital of Rs. 25 million and annual sales up to Rs. 250 million", was used for defining an SME. Out of 100 firms, 37 agreed to participate in the study; hence, these 37 firms were contacted for data collection. CEO, plant manager, production manager, quality assurance manager, quality control manager, pharmacists, technical staff, and assistant managers were contacted via Google Forms, which was shared either through email or WhatsApp. A total of 209 fully completed self-report surveys were received and used for data analysis.
