*Article* **Decision-Making Evaluation of the Pilot Project of Comprehensive Land Consolidation from the Perspective of Farmers and Social Investors: A Case Study of the Project Applied in Xianning City, Hubei Province, in 2020**

**Wei Xia and Gangqiao Yang \***

School of Public Administration, Huazhong Agricultural University, Wuhan 430070, China **\*** Correspondence: ygqygq@webmail.hzau.edu.cn

**Abstract:** Comprehensive land consolidation is an important means to implement the rural revitalization strategy. The decision-making of comprehensive land consolidation projects is the basis of scientifically selecting land consolidation projects, ensuring the quality of project, and making the project advance in an orderly manner. Compared with the traditional land consolidation project, the overall land consolidation project has a large demand for funds, and the participation of social capital has become an important way to solve the project funding problem. From the perspective of farmers and social investors, this research constructs a comprehensive land consolidation project decisionmaking evaluation index system and evaluation method from five aspects, including agricultural land consolidation, construction land consolidation, rural ecological protection and restoration, rural historical and cultural protection, and rural industrial development goals. The results show that there is a big difference in the evaluation results from the perspective of farmers and social investors. Considering the urgency of farmers' needs and the investment willingness of social investors in comprehensive land consolidation, the evaluation results are basically consistent with the actual project approval. The index system and evaluation method established in this study are helpful to scientifically select pilot projects of comprehensive land consolidation and invest limited government financial funds into the consolidation contents that are both urgently needed by farmers and willing to be invested by social investors.

**Keywords:** comprehensive land consolidation; pilot project; decision-making evaluation; farmers; social investors
