**5. Conclusions**

In tourism, an uncontaminated environment is very often the basis for creating a tourism product and determines the arrival of a tourist. Therefore, the level of ecological awareness of people using this environment is extremely important and should be reflected in the experience preferences and experiences gained.

Reviews on TripAdvisor indicate that the most important for visiting tourists were the experiences of physical activity (82.45%). This confirms the trend of maintaining health and the desire to regenerate physical strength. It should be remembered that awareness of the importance of the environment for health and quality of life is not the same as protecting nature; tourists can take care of themselves and not wonder what effects the burden of the visited area brings.

The group of answers related to the connection to nature experiences is extremely small (14.44%), which indicates that tourists probably did not come to TNP as a result of preferences related to ecological awareness. Some tourists feel tension (16.48%), which indicates that the carrying capacity is exceeded [77]. A small group of opinions reflect experiences related to aesthetic appreciation experiences (7.04%). TNP is a unique place with extremely valuable natural values and at the same time, one of the most crowded tourism destinations in Poland. Therefore, there is a need for activities related to ecological education and a search for ways to encourage active tourists to look for other places less sensitive to congestion. This can be a challenge for TNP managers. As stated by Richard Butler [27], national parks came into being with a more noble and inspiring purpose to protect areas of wild lands for a nation rather than for a privileged few, and at the same time, encouraging access to those areas by all those who can travel there.

Just being aware of the importance of the environment for health and quality of life is not the same as protecting nature, but it can be a starting point for deeper interest and broadening knowledge, which can ultimately translate into real environmental efforts.

This is in line with the results of the Aunkrisa Sangchumnong [78] study, which found that in environmentally valuable areas, the developing of sustainable tourism should take into account the education of the local community, which will bring beneficial effects for both this community and the environment.

One should also agree with Peter Weinberg [79], who showed that the experience profile should correspond to the unique nature of the area, and with Holly Donohoe and Roger Needham [80], who proved that the internet provides the primary mechanism for promoting ecotourism opportunities (providers) and for researching and planning ecotourism experiences (consumers).

**Author Contributions:** Conceptualization, A.N. and M.N.; methodology, A.N. and M.N.; software, A.N. and M.N.; validation, A.N. and M.N.; formal analysis, A.N. and M.N.; investigation, A.N. and M.N.; data curation, A.N. and M.N.; writing—original draft preparation, A.N. and M.N.; writing—review and editing, A.N. and M.N. All authors have contributed substantially to the work reported. All authors have read and agreed to the published version of the manuscript.

**Funding:** This research received no external funding.

**Acknowledgments:** The authors would like to thank Martins Balodis from Web Scrapper [https://www.webscraper. io/] for help in downloading reviews from TripAdvisor.

**Conflicts of Interest:** The authors declare no conflict of interest.
