**3. Research Design and Data Collection**

The authors of the presented research selected two sporting events of different sporting ranks, which took place in the city of Poznan—the capital of the Greater Poland region. The first of the surveyed events, the 6th Poznan Half Marathon, was an event in the field of mass sports, in which both amateur and professional athletes participated. The event is mainly national in nature but in recent years it has become international. It is also an event that has become a permanent feature in the sports calendar of the city of Poznan. The second surveyed event was the third edition of Cavaliada, which is an international equestrian event. The event consists of three parts: Cavaliada Sport, for top-level professionals; the Cavaliada Show, which also featured numerous amateur riders; and the Cavaliada Fair. This event has been successfully organized in the capital of Greater Poland for several years and has an international reach. The study was attended by residents of the Poznan agglomeration.
