*2.1. Study Area*

Pigeon Brand Wire and Cable Co., Ltd., situated near Chongqing University, is an enterprise specialized in wires and cables and is mainly engaged in the processing of products such as electrical porcelain products and wires. The company is the backbone of this industry in China. The company has been established for more than 60 years, which has not only developed the local economy but also provided many jobs. The factory has, over the course of its long history, become an integral part of the collective memory and identity of the community.

In June 2006, Pigeon Brand moved its wire and cable production to a new industrial zone, leaving the old factory idle. According to relevant planning, innovation-capable regions should be built around the Chongqing University. To improve the area, the old site of the original Pigeon Brand cable factory will be upgraded to become the Design and Creation Industry Zone of Chongqing University, covering an area of 1.87 ha (Figures 1 and 2). The project was launched in 2018. After completion, it is expected to accommodate a design team of 500 people. After more than three years of transformation, it has been put into use.

**Figure 1.** Transformation scope.

**Figure 2.** Before reconstruction.

### *2.2. Date Collection*

In terms of data sources, several indicators were obtained from actual measurement, statistics, and literature, whereas others were determined from expert scoring and questionnaire surveys. This study contains six types of data, namely land, architecture, industry, ecology, landscape, and culture of the existing industrial zone. Land and building data are obtained through actual measurement. Industrial data are obtained by comparing the actual measured value with the relevant value of the national eco-industrial demonstration zone standard. Ecological data are mainly obtained by comparing the actual measurement with the relevant standards. For example, the soil scoring standard refers to the soil environmental quality standard, the water scoring standard refers to the national industrial wastewater discharge standard, and the noise evaluation standard refers to the acoustic environment quality standard. Landscape and cultural data are mainly obtained through questionnaires.
