**7. Limitations of the Study**

This study has several potential weaknesses. First, the study was conducted during the isolation period triggered by the COVID-19 pandemic, relying on students' memories and recollections of historical heritage and places of gathering. Another survey might bring forth additional nominations and images. Second, these results can be complemented with investigation of students' actual behaviors and engagement in local projects for promoting and upholding the city brand through volunteering or other means of engagement. Last, but not least, further study will investigate the incorporation of city attractiveness in the educational marketing of universities, to grasp the engagement of universities themselves with the societal environments where they operate. Such extensions of the study can be beneficial to both universities and to city officials, fostering synergy between efforts to increase regional cities' attractiveness and their capacity to retain youth, and ensuring the sustainable development of the respective regions.

**Author Contributions:** Conceptualization, M.C.-B. and M.V.P.; methodology, M.C.-B., M.V.P. and T.B.; formal analysis, M.V.P.; writing—original draft preparation, M.C.-B. and M.V.P.; writing—review and editing, M.C.-B., M.V.P. and T.B.; visualization, M.F. All authors have read and agreed to the published version of the manuscript.

**Funding:** This research received no external funding.

**Institutional Review Board Statement:** Not applicable.

**Informed Consent Statement:** Not applicable.

**Conflicts of Interest:** The authors declare no conflict of interest.

#### **References**

