*3.1. Research Methodology*

To achieve a balance between empirical data and theoretical constructs, we included as main components in the methodology a sociological survey, the visualization of urban areas, and axiology, which gives priority to explaining people's actions through the lenses of their attachment to certain value attitude; in our case, attitudes towards historical and cultural objects and urban spaces.

The survey was conducted in the form of an online questionnaire. The questions were open-ended, respondents being invited to freely nominate places in the city that they find interesting to show or describe to visitors or friends, and places they prefer for their leisure time activities. In each case, respondents were asked to indicate whether they are indigenous, newcomers, or in temporary residence in the city, and their degree of familiarity with local history and heritage. No incentives were used to attract participation in the survey. The link to the questionnaire was proactively placed in thematic groups in young peoples' social networks, uniting students from different cities and universities. Data were collected in a manner ensuring the anonymity of respondents. Hallmarks identified by respondents to the questionnaire were visualized on maps and explored from the point of view of their historical and cultural load. Conclusions were drawn from the results from an axiological perspective.
