*2.1. Study Case*

The Taishun Hundred-family Feast culture is located in Sankui Town, Taishun County, Wenzhou City, Zhejiang Province (as shown in Figure 1). Sankui Town is located in the middle of Taishun, is an essential township for trade and transportation, and is the most active area for human activities. The total area of the town is 64.9 km2, with 16 villages and a total population of 23,002. Sankui Town has a comfortable climate all year round, with plenty of rainfall, cool summer and warm winter. The scenery in each season has its characteristics, including freezing fog, the sea of clouds, ice waterfalls, azalea sea, ancient red maple paths and terraced fields, the mountains rolling, the forests lush and rolling, and the ecological environment is stunning.

The Taishun Hundred-family Feast was first developed from the "making of spring blessings", which began in the Northern Song Dynasty, more than 970 years ago, and is a traditional custom with local solid characteristics and profound history and culture. The purpose of the festival is to gather clansmen, discuss clan affairs, pray for a good harvest, and ensure peace, and it is a prayer ritual within the clan. During the Southern Song Dynasty, the people of Zhangzhai Village fled from Hebei to Sankui Town, Taishun to escape the war and took root here again. The scale of the ceremony was only a few to a dozen tables. During the Ming and Qing dynasties, this custom became so prevalent that the Hundred-family Feast gradually became an open-ended entertainment event, welcoming guests from outside the clan to join in the feast, which grew in scale and slowly

evolved into a gathering of fellowship and exchange. The event was also rich in activities, including singing, puppet shows, fireworks, dragon lantern dances, street parades, etc. In 2009, this folklore event was included in the third batch of the Intangible Cultural Heritage List of Zhejiang Province. In 2010, the Taishun Hundred-family Feast was entered into the Guinness Book of Records as the "First Blessing Feast in China". Today, the scale of the banquet has reached thousands of tables, with participants from all over the country, making it a folklore event that symbolizes harmony and unity. In 2020, the town of Taishun Sankui launched the "Daily Hundred-family Feast" project [25] to develop the Hundred-family Feast culture as a form of intangible cultural heritage tourism.

**Figure 1.** The position of Sankui Town, where the Taishun Hundred-family Feast culture exists.
