*5.3. Limitations and Future Research*

The present study has four limitations, which create opportunities for future studies. First, this study's research context is in Colombia. Future studies should examine consumers in other countries and regions. Second, limitations imposed by the Colombian Government related to social distancing and sanitary prohibitions did not reach a very significant sample population for this study. Research should apply and test the study's model with more representative samples. Third, future research can examine and compare different countries to evaluate the effects of CE, COO, and OPB considering diverse society, cultural, political, and economic facts. Last but not least, forthcoming studies should consider other theories and constructs to explore e-commerce to explain consumer perception, attitude, and behavior to deepen our understanding of the online/Internet shopping phenomenon in regular times and pandemics.

**Author Contributions:** Conceptualization, L.J.C. and P.E.R.-C.; methodology, L.J.C. and P.E.R.-C.; software, P.E.R.-C.; validation, P.E.R.-C.; formal analysis, P.E.R.-C.; investigation, L.J.C. and P.E.R.-C.; resources, L.J.C. and C.S.-C.; data curation, P.E.R.-C.; writing—original draft preparation, L.J.C. and C.S.-C.; writing—review and editing, L.J.C. and P.E.R.-C.; visualization, P.E.R.-C.; supervision, L.J.C. and P.E.R.-C.; project administration, L.J.C. and P.E.R.-C.; funding acquisition, L.J.C. and C.S.-C.. All authors have read and agreed to the published version of the manuscript.

**Funding:** This research received no external funding.

**Institutional Review Board Statement:** Not applicable.

**Informed Consent Statement:** Not applicable.

**Data Availability Statement:** The data presented in this study are available on request from the corresponding author.

**Conflicts of Interest:** The authors declare no conflict of interest.
