Search Results (6)

This study examines the effects of digital sustainability orientation on consumers’ responses, with a focus on the roles of digital green innovation and consumer environmental consciousness in shaping green brand advocacy in social media marketing. Drawing on the Resource-Based View, Dynamic Capability perspective, and Signaling theory, the study proposes that sustainability-oriented digital strategies are more effective when translated into visible, credible forms of digital green innovation. Using the quantitative research design, data were collected from a sample of 300 Saudi Arabian consumers who interact with eco-friendly brands and sustainability-related content on digital platforms such as Facebook, WhatsApp, Instagram, and TikTok. The study used purposive and convenience sampling to ensure that participants were aware of sustainability communication online. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the measurement and structural models and evaluate the hypotheses. The results show that the direct positive effect of digital sustainability orientation on digital green innovation is high, but there is no direct effect on green brand advocacy. However, digital green innovation fully mediates this relationship, making the importance of tangible innovation even greater in turning sustainability intentions into consumer support. Moreover, consumer environmental consciousness plays a significant moderating role in the relationship between digital sustainability orientation and green brand advocacy, suggesting that the more environmentally conscious consumers are, the more responsive they are to sustainability-driven digital strategies. The study contributes to the available literature on digital sustainability and green marketing by showing that being sustainability-oriented is not enough to encourage consumer advocacy without having credible innovation. Practically speaking, the findings show that organizations must pay attention to innovation-based sustainability initiatives and develop genuine digital communication strategies to attract environmentally conscious consumers. Ultimately, the research serves as a great reminder of the importance of integrating digital innovation, sustainability practices, and consumer engagement as key drivers of strong green brand advocacy. Full article

Understanding destination image perceptions is critical for tourism destinations seeking to maintain competitive advantage and foster visitor loyalty. While the traditional literature suggests that first-time and repeat visitors differ significantly in their cognitive and affective destination image perceptions due to experiential differences, emerging evidence from destinations with established branding challenges these conventional assumptions. Thailand, as a globally prominent destination with sustained branding initiatives since 1998, provides an ideal context for examining whether visitor experience moderates destination image formation and loyalty outcomes. This study investigates differences in cognitive and affective destination image perceptions and destination loyalty between first-time and repeat international travellers to Thailand, applying the cognitive–affective–behavioural (CAB) model to examine how these constructs influence revisit and recommendation intentions across visitor segments. Data were collected from 392 international tourists visiting three major southern coastal destinations in Thailand (Phuket, Krabi, and Phang-Nga) through face-to-face surveys using purposive sampling. The sample comprised 185 first-time travellers and 207 repeat visitors. Partial least squares structural equation modeling (PLS-SEM) with multigroup analysis was employed to examine structural relationships and test for significant differences between visitor cohorts using parametric, Welch–Satterthwaite, and permutations tests. Contrary to theoretical expectations, multigroup analysis revealed no statistically significant differences between first-time and repeat travellers across all examined pathways (all permutation p-values > 0.05). Both groups demonstrated equivalent perceptions regarding how cognitive image influences affective image, and how these dimensions affect revisit and recommendation intentions. Affective image emerged as the dominant predictor of destination loyalty for both segments, while cognitive image primarily served as an enabler of emotional responses. These findings challenge traditional assumptions about experiential differences between visitor types suggesting that mature destinations with consistent long-term branding may achieve perceptual uniformity that transcends direct experience. Destination marketing organizations should implement unified rather than segmented strategies, prioritizing emotional engagement mechanisms over rational attribute promotion to cultivate destination loyalty across all visitor segments. However, these findings are specific to coastal leisure destination and may not fully generalize to other destination types. Full article

This paper introduces a novel ratio-based framework for analyzing how consumer heterogeneity translates into product differentiation in vertically structured monopoly markets. We consider a monopolist facing a continuum of consumers and a strictly convex production cost function and identify conditions under which the heterogeneity of preferences, measured by the length of the consumer type interval, maps into a corresponding range of offered qualities. The analysis shows that this mapping depends on the curvature of the marginal cost function: under linear costs, the relationship is proportional; under convex costs, heterogeneity expands faster than segmentation; and under concave costs, the reverse occurs. These findings offer a new lens for understanding endogenous market granularity in monopoly settings and have potential applicability in markets with vertically differentiated goods. We also show that under partial market coverage, this proportionality breaks down - even in the linear case - revealing a critical asymmetry in equilibrium structure. Full article

This study delves into a market characterized by vertical product differentiation. Product qualities are represented on a one-dimensional interval scale. The research investigates the equilibrium within a monopoly scenario, considering a production cost that is strictly convex. The monopoly offers a strategy comprising various quality–price combinations, with consumer choices determining profits. The analysis involves a comparison between two analogous models: one with a continuous range of consumers and the other with a finite number of consumers. The study explores disparities in the potential for market failure between these two settings. Notably, numerical illustrations underscore these divergences in both market contexts. Full article

Partner selection can be studied from different disciplines, such as psychology, sociology, and economics. However, linguistic perspectives have been neglected. That is why we need an interdisciplinary approach that includes language. The present article investigates how important the vocabulary size of a potential partner is for marital choice. Our theoretical framework is mainly that of biological markets which are still being widely used. This framework assumes that human decisions are made on a rational basis, e.g., about the characteristics that a potential partner brings into a marriage such as economic assets (wealth, education), psychological traits (intelligence, kindness, fairness), or signs that show physical and mental health. Partner selection takes place on a biological market where assets are displayed and are part of the negotiation for the best partner. We argue that vocabulary knowledge is such an asset, which is acquired through lengthy and costly education and distinguishes potential partners (or their parents) who can afford the accumulation of this form of human capital. Markets are not fully transparent and our knowledge about a potential partner might be incomplete or even distorted through false information or even cheating as one can clearly see from advertisements in online dating. However, we cannot pretend, at least not over a longer period of time, to know words that are not at our disposal. This present study is based on data from 83 couples after more than 15 years of marriage. Their vocabulary scores correlate highly and it is possible that this correlation is the result of accommodation through marriage. However, through partialling out statistically the years of marriage we conclude that the vocabulary size of each partner was an important factor already right at the beginning of their relationship. Those with higher human capital in vocabulary attract similar partners, and this holds for males and females as well as vice versa. Our participants are all Turkish–English sequential bilinguals and the question is whether it is vocabulary knowledge in the first or the second language that plays a crucial role in partner selection. Our results show that both languages are important. We argue that it is not knowledge of words at the surface level but that it is knowledge of conceptual concepts underlying both languages that serve as a display of human capital on the biological market of partner selection. Full article

Bamboo breeding strategies are essential in realizing “Bamboo as a Substitute for Plastic (BASP)”. This review article aims to explore the crucial role of breeding strategies in achieving the substitution of plastic products with bamboo as outlined under the BASP Initiative. Firstly, we address the issue of plastic pollution, along with the background of reducing the market share and demand for plastic products. It categorizes the types of bamboo products that can fully or partially replace plastic products in various categories, such as daily necessities, building materials, and industrial products. Then, we investigate which bamboo species can replace which plastic products and propose the need for bamboo improvement. Furthermore, it presents data from positioning observation research stations for bamboo forest ecosystems in China and outlines the essential traits necessary for bamboo substitution, including characteristics like long internode length, extended fiber length, thick culm wall, and optimal cellulose-to-lignin content ratio, among others. Finally, we discuss breeding methods and genetic improvement as key strategies to achieve bamboo substitution and suggest the potential of enhancing bamboo traits to serve as a viable replacement source for plastics. This comprehensive approach aims to enhance bamboo’s growth features and physical properties to meet the criteria for substituting bamboo for plastics effectively. Full article