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Societies
Volume 11
Issue 3
10.3390/soc11030092
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Article

Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania

by
Andra Poruțiu
1,
Olivia Paula Tirpe
2,
Camelia Oroian
1,
Valentin C. Mihai
1,
Gabriela O. Chiciudean
1,
Daniel I. Chiciudean
1 and
Crina Poruțiu
3,*
1
Department of Economic Sciences, Faculty of Horticulture, University of Agricultural Sciences and Veterinary Medicine, 400372 Cluj-Napoca, Romania
2
Department of Animal Husbandry and Agritourism, Faculty of Environmental Protection, University of Oradea, 26 Gen. Magheru St., 410087 Oradea, Romania
3
Department of Marketing, Faculty of Economics and Business Administration, Babeș-Bolyai University, 400084 Cluj-Napoca, Romania
*
Author to whom correspondence should be addressed.
Societies 2021, 11(3), 92; https://doi.org/10.3390/soc11030092
Submission received: 14 June 2021 / Revised: 27 July 2021 / Accepted: 30 July 2021 / Published: 4 August 2021
(This article belongs to the Special Issue Rural Tourism and Community Development)
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Abstract

Consumer behavior plays an important role in establishing the marketing strategies of a tourism destination. Analysis of traveling motivation offers valuable information regarding the characteristics and trends of tourism demand. In this context, the aim of this paper is to determine tourists’ preferences regarding rural tourism destinations. To achieve the purpose of the paper, a survey was conducted among tourists from rural areas of Cluj County. The data were analyzed using descriptive statistics and statistical tests were applied to determine if there were any significant differences among different groups. The results revealed that the respondents prefer to travel in small groups, especially during summer. They are concerned about the security and safety of the destination, and the price also plays an important role in choosing a tourism destination. Cultural attractions and adventure tourism possibilities are more appreciated by younger respondents. Future research should focus on post-pandemic tourist behavior and new tourist products should be developed to fulfill tourists’ expectations.
Keywords: tourists’ behavior; rural destinations; tourists’ expectations tourists’ behavior; rural destinations; tourists’ expectations

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MDPI and ACS Style

Poruțiu, A.; Tirpe, O.P.; Oroian, C.; Mihai, V.C.; Chiciudean, G.O.; Chiciudean, D.I.; Poruțiu, C. Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania. Societies 2021, 11, 92. https://doi.org/10.3390/soc11030092

AMA Style

Poruțiu A, Tirpe OP, Oroian C, Mihai VC, Chiciudean GO, Chiciudean DI, Poruțiu C. Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania. Societies. 2021; 11(3):92. https://doi.org/10.3390/soc11030092

Chicago/Turabian Style

Poruțiu, Andra, Olivia Paula Tirpe, Camelia Oroian, Valentin C. Mihai, Gabriela O. Chiciudean, Daniel I. Chiciudean, and Crina Poruțiu. 2021. "Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania" Societies 11, no. 3: 92. https://doi.org/10.3390/soc11030092

APA Style

Poruțiu, A., Tirpe, O. P., Oroian, C., Mihai, V. C., Chiciudean, G. O., Chiciudean, D. I., & Poruțiu, C. (2021). Analysis on Tourists’ Preferences for Rural Tourism Destinations in Romania. Societies, 11(3), 92. https://doi.org/10.3390/soc11030092

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