Polar tourism is an evolving and maturing field of academic interest, as Stewart et al. clearly demonstrate in their recent comprehensive overview [
13]. In their paper, they provide a thematic outline of published research on polar tourism based on eight themes. The two predominant themes deal with development and management of polar tourism, most often with a particular geographical focus. Tourist experiences feature thereafter as a focal area of research, followed by global change, governance and impacts of polar tourism. The last two, and least studied, areas of research deal with communities and their varied relations to polar tourism and reviews of polar tourism research.
3.1. The IPTRN and Its Conferences
The IPTRN was created in 2006 by a group of academics as a means of providing a forum for researchers working on tourism and its intersection with environmental, cultural, and economic issues in Polar Regions. The IPTRN strives to generate, share and disseminate knowledge, resources and perspectives on polar tourism, and strongly supports the development of international collaboration and cooperative relationships between members. Membership in the network includes university researchers, consultants, tourism operators, government organizations, community members, and graduate students dedicated to analyzing tourism in Arctic and Antarctic settings. The network has held five community-embedded workshop conferences, starting in 2008 in Montreal/Kangiqsujuaq, Canada, the second in 2010 in Abisko, Sweden, the third in 2012 in Nain, Canada and the fourth in 2014 in Christchurch/Akaroa, New Zealand. Each has led to publications identifying issues surrounding the field of polar tourism [
1,
14,
15,
16]. The biannual conferences play a key role in institutionalizing research efforts through the IPTRN and provides a prime venue to review topical and innovative research in the field. In this sense, the IPTRN events can be considered nodal points of dissemination.
The fifth conference held in Raufarhöfn, North-East Iceland, in September 2016, explored how expectations towards tourism development in peripheral places can be managed to contribute to the cultural wellbeing of peripheral communities and/or enhance the protection of the environment. Presentations at the conference gave insights into how tourism operations in the polar-regions capitalize on the regions’ assets, including their landscapes, wildlife and remoteness, with examples from the Antarctic and Arctic realm. In retrospect, five strands of research emerged as on-going when it comes to tourism studies within the Polar Regions, judging from the papers presented at the last IPTRN conference in 2016.
Firstly, and most prominently, were efforts towards understanding the polar landscape and coming to terms with its wilderness quality and the management implications thereof, be it through comparison between different regions of the Arctic and the Antarctic, or through a comparison of different viewers, the construction of the polar landscape, its aesthetic and scientific value. Gauging this wilderness quality becomes paramount for understanding a region’s tourism potential, when, where and for whom. Under this first strand of research, the educational aspect of polar travel was also explored, examining the way in which visits to the Polar Regions in one way or another involve study or learning by those undertaking such journeys.
The second strand dealt with issues of environmental management and environmental degradation due to visitation. The environmental impact of tourism is visible, for example, in the trampling of delicate flora in the Polar Regions and damage to biota that will take decades—if not centuries—to naturally regain its former status. The conference also addressed how to manage the threat of degradation by, for example, temporary closures, developing infrastructure and tourism guidelines to direct people and their activities.
The third strand dealt with cruise tourism in the Arctic and Antarctic, which in many polar destinations is the predominant means of access. This ever-growing segment of tourism in the Polar Regions is cause for concern, as it is difficult to manage and regulate. Cruise tourism in the Polar Regions holds implications for safety, rescue capacity and marine and coastal cultural and natural heritage preservation. How the polar cruising industry is organized, and what drives its growth and organization, was gauged, including the use of ICT, vessel tracking, and weather and sea ice information.
The fourth strand explored during the conference dealt with some of the key experiences and attractions of the Polar Regions, including the northern lights, its glaciers and the wildlife inhabiting the region. How darkness and light have a role in the experience of the polar realm and how this is mediated through social media was explored, as was the role of polar bears and how tourism is developed around these iconic figures of the North.
Lastly, culture and climate change were discussed in terms of societal resilience, tourism land-use struggles with extractive industries, the construction of place-meanings at current and historically, and how to manage tourism to attain sustainable community development. The complementarity of reindeer herding, or other cultural practices, and tourism were also the focus of analysis.
As can be seen from these five strands, the field of polar tourism studies is a wide-ranging one, as the field of tourism studies more generally is. The current special issue resulting from the conference will, to some extent, capture this diversity and range of scholarship.
3.2. This Special Issue
A total of 12 papers were submitted in response to a call for this special issue circulated in the wake of the conference in Raufarhöfn. We, the editors, were in charge of the peer-review process and once completed, seven papers were finalized for publication in the special issue in late summer 2017. Although the seven papers deal with a range of topics, underpinning them all is the need to come to terms with the rapid and dramatic changes occurring in the Polar Regions, be they biophysical, economic or political. All share the aspiration of making tourism in the Polar Regions sustainable. Whether tourism will be a pillar of, or impediment to, sustainability depends largely on the actors participating in tourism management and public administration, and the actions they take. Actors in polar tourism are many and varied, including destination and natural resource managers, governmental and non-governmental administrators, community residents, tourism operators, emergency responders, scientists, and tourists themselves. Each of these actors have different, and potentially conflicting, perspectives on and interests in tourism. For each of these interests, tourism can provide many direct benefits and many indirect benefits for natural resource protection, cultural sustainability and global society. However, tourism can also damage the quality of natural resources, jeopardize the integrity of cultures, and endanger tourists and community members.
The seven papers can roughly be grouped into two categories. The first set of four papers deals with methods and key assets for developing sustainable tourism operations in the Polar Regions. The second set of three papers deals more with the implications of different means of access to the more remote parts of the Polar Regions. In the following paragraphs, we will introduce the papers of these two sets.
3.2.1. Methods and Assets for Sustainable Polar Tourism
Barr focuses on the Polar Regions’ maritime heritage, claiming that considerable attention is being paid to better understanding and more effectively protecting natural resources in the Polar Regions, while far less is being done to identify and preserve the regions’ significant maritime heritage resources. He claims that the uses of historical records detailing the long-standing human inhabitations of the Arctic can help in identifying significant marine cultural heritage landscapes. Their identification will not only assist in establishing regional priorities for targeted archaeological surveys and investigations, but will also likely minimize what will be lost forever as the inevitable “ice-free Arctic”, as well as its expanded human footprint, approaches.
Bickford et al. in their paper see tourism as a business opportunity in Arctic countries. However, to ensure the sustainable use of potential tourism resources, they argue that business practices should be dominated by the ethos of ecotourism based on government and social permission to carry out their operations. They argue that government and community acceptance can be facilitated through a social license to operate (SLO). A social license to operate is not a formal agreement or document, but ongoing negotiation, practices and acts of corporate social responsibility (CSR). They claim that sustaining local and traditional resources and lands, especially in the Arctic, becomes a key factor in decisions regarding tourism development. The way to achieve this is through responsible businesses practices of CSR and SLO in ecotourism.
Bystrowska et al. in their paper detail how information and communication technology (ICT) is increasingly used to support the sustainable management of nature-based tourism sites. Key challenges to successful management are the remoteness and risks associated with Arctic tourism. Their argument is developed from a case study of an expedition cruise operators’ network in Svalbard and how the use of ICT affects collective action and sustainable management of tourism sites. Through increased noticeability, the creation of artificial proximity and the development of new management practices, ICT can help overcome the challenges of collective action that are posed by the Arctic environment. They emphasize that the successful application of ICT depends on a high level of social capital; in particular, norms to guide interactions between actors in the network.
Stewart et al. start off their paper with the claim that the absence of basic statistics and research hampers the development of management plans or visions for tourism in the Polar Regions. They demonstrate this through their focus on the New Zealand Sub-Antarctic Islands, which are among the most remote and hostile within New Zealand waters. With their remoteness and their recent World Heritage Area status, the Islands have long appealed to visitors wishing to explore and understand the Islands’ rich natural and cultural environments. The need for developing and implementing a visitor monitoring program has been identified to determine the effects of visitors on natural and cultural assets, as well as on the visitor experience itself. However, there is only piecemeal data published on visitor numbers upon which to base visitor monitoring, and there is only limited evidence regarding the range of possible impacts visitors may have, including their direct and indirect impact on wildlife, soils, and vegetation. The authors try to remedy this lack of primary data through secondary data, but the point remains that the best of intentions for tourism development in the Polar Regions can be thwarted as there is limited (or no) data and a lack of capacity to provide these.
3.2.2. Issues and Implications of Tourism Operations in Polar Marine Areas
The paper listed under the second theme deal with various implications of accessing remote marine parts in the Polar Regions. Johnston et al. in their paper focus on marine tourism in Arctic Canada. They identify how climate change and a range of environmental risks and other problems present significant management challenges. In their paper, they describe the growth in cruise tourism and pleasure craft travel in Canada’s Nunavut Territory and outline issues and concerns related to existing management of both cruise and pleasure craft tourism. More specifically, three key strategic issues are discussed: the need to streamline the regulatory framework, the need improve marine tourism data collection and analysis for decision-making, and the need to develop site guidelines and visitor behavior guidelines.
Manley et al. in their paper approach polar expedition cruising from the tourist perspective. They investigate the motivations for, and the educational dimensions of, expedition cruising, using entrance surveys prior to embarking on four separate itineraries in the Arctic. Analysis of the survey, semi-structured interviews, participant observations and a post-trip follow-up survey to assess attitudinal changes highlighted that, unlike mainstream cruisers, expedition cruisers are motivated by opportunities for novel experiences and learning. Subsequently, the educational programs offered by expedition cruise companies are an important component of the cruise experience.
Finally, a key issue when it comes to marine tourism development in the Polar Regions is risk. Aase explores the use of Automatic Identification System (AIS) data collected from satellites for supporting search and rescue (SAR) operations in remote waters. A case study is presented discussing the Ortelius incident in Svalbard in early June 2016, using data recorded by the Norwegian polar orbiting satellite AISSat-1. The Ortelius is a tourist vessel that experienced engine failure whilst no Norwegian Coast Guard vessels were in the vicinity. The Governor of Svalbard had to deploy her vessel Polarsyssel to assist the Ortelius. The paper shows that satellite-based AIS enables SAR coordination centers to swiftly determine the identity and precise location of vessels in the vicinity of the troubled ship. This makes it easier to coordinate SAR operations.