1. Introduction
Artificial intelligence (AI) technologies have been widely adopted in many industry sectors [
1,
2,
3]. Among those, the adoption level is significantly lower in the Australian construction industry. The Australian construction industry generates approximately 360 billion in revenue, accounting for 9% of the country’s gross domestic product (GDP), and it is expected to grow to 11.5% of the total GDP in the next five years [
4]. Nonetheless, its productivity has only increased by 1% over the past two decades. Thus, there are growing concerns regarding efficiency in the industry [
5]. The slow growth is a direct result of the fundamental rules and characteristics of the construction market. The cyclical demand is further compounded, leading to low capital investment and limited standardization [
6].
In response to the slow growth, the need for investment and research into AI technologies is being explored to streamline the processes and increase productivity [
1,
2,
3]. The benefits that AI can bring to the construction industry include preventing cost overruns, improving site safety, and managing projects efficiently [
7,
8,
9,
10,
11]. There has already been substantial growth in the following AI areas of big data and analytics, robotics, automation, data integration, and wearable technology [
12,
13].
Implementing AI technologies and realizing the benefits it may bring is difficult. Most algorithms require accurate data for training, and collecting data is costly and time-consuming at the beginning [
2,
14,
15]. The implementation of AI in construction remains in the initial stages, even though some larger construction companies have already begun to enjoy the benefits of these technologies. This has resulted in an increased debate on the future of the construction workforce and how AI will impact jobs [
16].
Despite the increasing importance of AI for the construction industry, there are only limited studies investigated the AI adoption prospects and constraints in the construction industry [
17,
18,
19]. Although the industry transforms slowly to digitalize the construction process, firms have an increasing interest when they realize the benefits of AI-powered algorithms and analytics [
20,
21]. Nonetheless, there are growing but still limited studies reported in the international literature [
22,
23,
24,
25], and only a few of them look at this issue in the context of Australia [
26,
27].
A knowledge gap remains regarding how the public perceives the implementation of AI technologies. In addition, how they feel about the extensive application of automated technologies producing sustainable outcomes and making traditional jobs obsolete [
7,
28,
29,
30]. A good understanding of the public perception of AI technologies will inform governing bodies how to respond adequately to public demands and figure out the most efficient ways to implement AI without disrupting traditional work processes [
31]. Therefore, it is necessary to study how AI directly interacts with individuals and how different AI technologies can positively or negatively impact individuals or companies in the construction industry.
This study, hence, focuses on the public perception of AI technologies and discusses the prospects and constraints that AI technologies may bring in Australia. We use the social media analytics method and conduct an opinion and content analysis of location-based Twitter messages from Australia. Following this introduction section,
Section 2 introduces the methodological approach of the study.
Section 3 presents the results of the analysis and observes the data that were collected.
Section 4 discusses the study findings, general insights, research limitations, and future research recommendations. Lastly,
Section 5 states the final remarks of the paper.
2. Methodology
We investigated the public perception of AI as it becomes more frequently used on construction sites, and project success in the future will be highly dependent on the efficient use of these technologies. The reasons behind this selection include: (a) some of Australia’s major construction firms have begun to realize the benefits of AI. These firms successfully adopt AI for their projects to save costs and time; (b) Australia is developing a national AI strategy and roadmap, meaning that AI uptake in cities and industries is planned to avoid solely organic occurrence; (c) the use of social media in Australia is very popular, making it a source of information that can provide a generalized perception of AI in the construction industry. The number of internet users who use social media daily continues to grow in 2021; at present, 79.9% of the Australian population uses social media. This saw an increase of 8.8% in social media usage from 2020. Around 56% of people go online more than 10 times a day, and 26% of people go online more than 20 times a day. Among 79.9% of internet users that use social media, 20% of them have accessed Twitter, and one-third of them tweet daily [
32]; (d) Although social media produce an abundance of data regarding AI in Australia, there are not any, to our knowledge, studies investigate the public perception of AI in the construction industry.
Instead of using a traditional data collection method, we employ the social media analysis for this research. As more people use social media to communicate and express their opinions, it has become a source of qualitative data [
33]. This data collection method has been used in a wide range of research. Social media allows researchers to engage with a large group of people in an unbiased setting [
34]. In addition, researchers can engage with people from a broad geographic area according to user locations, which are tagged in their posts [
35].
Twitter was the only social media platform used to obtain data as it’s a micro-blogging site. Among the four types of social media services, micro-blogging sites, specifically Twitter, collect information for sentiment analysis [
36]. Twitter is one of the ten most visited websites that enable users to post and interact with short messages. The platform allows for opinion and provides very valuable information to scholars. Conducting a sentiment analysis on other social media platforms is not favorable as data are not readily available, unstructured, and often used in short form. This makes the data harder to be analyzed.
A geo-Twitter analysis has proven to be a successful data collection method. The research method is efficient in analyzing public opinions [
37]. It offers an insight into new AI technologies that are developing and/or currently being used on construction sites through real-time information [
38]. For instance, social media analytics safeguards Australian cities and their residents from the coronavirus outbreak (COVID-19) in 2020 [
39].
Initially, sentiment and content analysis were computed for the total number of location-based Twitter messages. To do this, the original dataset was obtained from the QUT Digital Observatory on 5 April 2021 (
https://www.qut.edu.au/research/why-qut/infrastructure/digital-observatory). By using five data filtering processes—i.e., frequency analysis, location, date, bot, and relevance filters—11,365 tweets were filtered down to 7906 tweets.
We selected a two-year period from 1 July 2019 to 1 July 2021 for analysis and removed all tweets outside Australia. The reason behind a two-year period was that a one-year period could not provide enough data for analysis or derive objective quantitative results from texts. In addition, a three-year period would not be able to capture the latest trends, as AI in construction is developing fast and public perception changes rapidly. Thus, a two-year period reflected more accurately people’s sentiment towards AI in construction. The bot filter is employed to remove tweet repetition.
Secondly, to identify the main themes of tweets about AI applications in the construction industry, NVivo was also used to undertake the content analysis and to analyze word frequency, concepts, and technologies. Next, we conduct a word co-occurrence analysis on tweets that discuss AI technologies and construction-related ideas (or AI application areas).
Fourthly, we conducted a spatial analysis to complement the content analysis. The tweets are classified according to themes, concepts, and technologies based on locations. This allows us to know more about Australia’s most popular themes, concepts, and technologies in each state/territory. We used ArcGIS Pro software to visualize the spatial information. The relevance criteria were used to identify tweets related to or discussed AI technologies in construction-related concepts, noting key sentiment words. The scale adopted was as follows: 1 = very positive sentiment, 2 = positive sentiment, 3 = neutral sentiment, 4 = negative sentiment, 5 = very negative sentiment. We then processed these words via Weka software, which created a dataset for further analysis. We showcased the sensitivity of these specific words via Random Tree and Random Forest functions.
Finally, a network analysis was created to present the relationship between AI themes, concepts, and the relationships between AI technologies. In this analysis, we used Gephi software to understand the nodes and edges relationship found in the tweets.
Figure 1 shows the research process that was used as the research model.
4. Discussion
The last five years have seen major advancements in AI, and it is beginning to gain traction in the construction industry from planning to construction. The potential of AI in the planning and design stages is an increase in the accuracy of cost estimates, accurate milestones, and reduction of onsite risk by using constructive alternative analysis. Furthermore, the benefits of AI in the construction stage are increasing productivity, improving work processes, and reducing the probability of onsite accidents.
Construction firms analyze vast amounts of internal and external unstructured data to provide insights from previous projects. This will allow businesses to generate more accurate estimates, reduce budgets and timeline deviation by an estimated 10–20% and engineering hours by 10–30% [
40,
41]. AI’s potential in construction is to provide real-time insight that will help project managers ensure efficient use of resources, anticipate potential risk, and increase safety. Potential savings from data analytics and related technologies can reduce 10–15% of total construction costs [
21,
42].
The sentiment towards AI in Australia is becoming more positive, as evident in the findings. The public’s opinion has been highly influenced by the Australian government as they have committed
$125 million through an ‘AI Action Plan’ to operate the digital frontier. Furthermore, through this plan, the government has attempted to address the issues identified in this study by investing in the R&D of AI [
43]. Additionally, the AI Roadmap also outlines Australia’s direction in implementing AI in construction by stating the direction for utilizing AI in Australia to improve the built environment by capturing social, economic, and environmental benefits. This includes improving design, planning, construction, operational, and maintenance of infrastructure and buildings [
44]. High construction costs and unplanned cost overruns will be fundamental in AI development, limiting the ability to improve Australian cities and infrastructure.
4.1. Sentiment Analysis
The sentiment analysis found that AI in construction is a growing ecosystem of hardware and software. It has recently gained popularity, and the public perception regarding the use of technology is an understudied area of research [
9,
10]. AI is a powerful tool that has the power to reshape and disrupt the construction industry. Today, there is limited understanding of the trending construction technologies and their application areas. This is evidenced in the low number of tweets (n = 7907). In addition, there is limited knowledge on the public perception of AI technologies, their application area, and the AI-related policies that businesses need to follow when we incorporate AI. Hence, the study aimed to understand the relationship between AI technologies, their key prospects, and constraints in the construction industry.
Overall, the location-based twitter analysis identifies that ‘robotics’ (n = 931), ‘IoT’ (n = 562), ‘machine learning’ (n = 522), and ‘big data’ (n = 467) are the most discussed topics of AI technologies for the construction industry across the entire Australia, despite their popularity differs by state and territory. The analysis also revelated that the public perception from the three largest states, NSW, QLD and VIC, were primarily favorable towards AI being implemented in a construction project. While tweets in WA and TA were neutral, and SA, ACT, and NT were mostly negative.
4.1.1. Positive Sentiments
The overall Australian public was positive regarding AI in the construction industry (43% positive sentiment), which is evident in the presented findings. From the identified AI technologies, a prospect analysis was conducted and found that ‘timesaving’ (n = 214), ‘innovation’ (n = 207), ‘digitalization’ (n = 206), and ‘efficiency’ (n = 187) are the most discussed benefits of AI in construction.
This positive sentiment is driven mainly by the three larger states by population (QLD, VIC, NSW), as they have already invested in the research and development (R&D) of potential AI technologies. In addition, there is a common agreeance between larger construction companies that operate in these states that inadequate project selection is a major challenge. To limit the risk that this challenge may impose, AI technology will need to be implemented into their projects as it will increase efficiency substantially. This has been the key driver that has influenced the construction landscape and increased positive opinion.
4.1.2. Negative Sentiments
Meanwhile, the public also raised concerns about the use of AI in construction, such as data security and a lack of capabilities to incorporate AI technologies. While many AI technologies remain in the R&D phase, they may impose a project risk that has cost implications. Reducing the impact of these three constraints will be necessary for the continuing development of AI in construction. Moreover, a constraint analysis was conducted and found that ‘project risk’ (n = 81), ‘security of data’ (n = 76), ‘lack of capabilities’ (n = 76), and ‘disruptiveness (n = 69) were the most discussed disadvantages of AI in the construction industry. It is also noted that both the perceptions on the prospects and constraints were differed by states and territories.
The negative sentiment was driven mainly by the smaller states by population (NT, WA, SA, ACT), as AI technology is still in the initial phase. These states are highly fragmented with smaller construction companies, and there is limited knowledge on the potential technologies may bring. AI is predominately seen as a disruption, as smaller companies cannot compete with larger companies to obtain data to train models. There is a strong focus on the disadvantages that technologies may bring and how they will directly impact the workforce negatively.
4.2. Research Limitations
The study has the following limitations:
The scope of the research constrains the paper in itself.
AI in construction is still a broad concept; the relationship between technologies, constraints, and prospects is constantly changing. There is a lack of resemblance between companies.
The study did not conduct strengths, weaknesses, opportunities, and threats (SWOT).
The study was only able to analyze 7906 tweets due to data availability limitations.
The Random Forest and Random Tree software has difficulty detecting positive or negative words when looked at in isolation. For example, it struggles if the general user is sarcastic, ironic, or hyperbolic.
Our prospective research, nevertheless, will focus on addressing these constraints.
4.3. Future Research
In the light of the analysis conducted in this study, the directions for future research are related to the barriers are identified as follows:
Expanding on the current findings of the research and developing a better understanding of the relationship between AI technologies, prospects, and constraints.
Using other social media big data. The sentiment analysis only gathered Twitter data from the Australian public. Future studies could obtain Twitter data from various countries to expand on the scope of the paper.
Expanding on the search parameters and including data obtained from other social media platforms.
Supplementing the study with mixed methods. Future studies could conduct interviews with construction professionals and gather qualitative data to expand on current literature findings.
Expanding on the current empirical studies and analysis is needed to further understand public perception towards AI in construction.
Extending on the current research and assimilating the practical aspect of the technologies to enable guidelines to be produced within the industry for the construction community.
5. Conclusions
There is limited knowledge on the public perception of AI technologies, their application area, and the AI-related policies that businesses need to follow when we incorporate AI [
45]. Hence, the study aimed to understand the relationship between AI technologies, their key prospects, and constraints in the construction industry.
Among all states and territories in Australia, QLD (46%), NSW (46%), and VIC (45%) had the highest degree of satisfaction regarding AI in the construction industry. In contrast, given that most states and territories had a positive sentiment, NT (74%), SA (56%), and ACT (50%) had the lowest degree of satisfaction. The states and territories that had the lowest interest in sharing their views on social media channels (i.e., Twitter) showed primarily neutral or negative sentiment. Furthermore, AI ‘prospects’ (n = 1319) were mentioned twice the amount of ‘constraints’ (n = 609). We also justified the close relationship between AI technologies and prospects in several analysis procedures, that is, sentiment and content analysis, frequency analysis, content analysis, co-occurrence analysis, and spatial analysis.
This study also highlighted AI as a powerful technology and has the power to reshape and disrupt the construction industry. Today, there is limited understanding of the trending construction technologies and their application areas. This is evidenced in the low number of tweets (n = 7907). AI technologies received less attention on Twitter; additional empirical studies and analysis are needed to further understand public perception towards AI in construction. This will allow construction bodies to ease the transition from traditional management methods to management that incorporates machine and deep learning components to automate various construction stages. We believe the findings of this study inform the construction industry on public perceptions and prospects and constraints of AI adoption and advocate the search for finding the most efficient means to utilize AI technologies. This study captured the general public’s perceptions of AI technologies in the construction industry, while our prospective research will concentrate on expanding and consolidating the understanding and relationship between AI technologies and the key actors of the construction industry.