Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India

Round 1

Reviewer 1 Report

Utilitarian and Hedonic Values of eWOM Media and Online Booking Decisions for Tourist Destinations in India. 

The study examines the importance of various utilitarian and hedonic determinants and their influence on the perceived usefulness (PU) of eWOM Media and subsequent decision to book online tourist destinations in India.

Abstract:

1- Well structured but does not signal the practical implications of the study.

 

Introduction:

- Well structured and with necessary framework.

Materials and Methods:

1- This section is very poor, lacking a detailed description of the methods and techniques used and how they were used throughout the research. It makes no mention of structural equation models as a statistical technique used further on. This session lacks a systematised elaboration.

Results:

1- In line 222 of the results presents the title of table 1, however for whatever reason this table is not visible, it is not present anywhere in the text.

 

Discussion:

- Well accomplished

Conclusions:

- Immanent of the objectives and hypotheses of the study. Well elaborated study.

 

Author Response

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Author Response File: Author Response.pdf

Reviewer 2 Report

The paper deals with an interesting topic that has been getting more and more significance recently. The paper contains relevant literature review, providing basis for the research. The paper is well-structured, easy to understand. As authors indicated, there are many opportunities to continue the research and do deeper analysis.

I would suggest to include questions in the survey about the type of services about which the customers are searching for information, since there might be touristic services where customers would make their decisions based on eWOM almost 100%, while in the case of certain services they read the reviews but they need additional confirmation and it is not because of their age, education but because of the characteristics of the services.

Author Response

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Author Response File: Author Response.pdf

Reviewer 3 Report

Dear Authors:

Please see the atached file.

Comments for author File: Comments.pdf

Author Response

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Author Response File: Author Response.pdf