2.2. AI Literacy and Demographic Factors
The UNESCO AI Competency Framework for Teachers (
UNESCO, 2024) emphasizes that the development of AI literacy must be inclusive and equitable, taking into account different social and demographic groups. The DigCompEdu framework highlights the importance of personalized, differentiated approaches, and according to
Venkatesh et al. (
2003), gender, age, and experience significantly influence technology acceptance, so we can conclude that they are also key factors in the development of AI literacy. For women, older people, and those with less experience, ease of use and social support increase the acceptance of AI tools, while for men and younger people, emphasizing usefulness increases acceptance. Targeted training and a supportive environment tailored to these demographic groups are necessary.
Moreover, the moderating effects of demographic factors, such as age, gender, teaching experience, and field of study, are critical to understanding the nuances of this relationship. Møgelvang’s research indicates that gender differences persist in technology acceptance and usage, which may extend to AI tools in educational contexts (
Møgelvang et al., 2024). This suggests that male and female educators might exhibit different levels of AI literacy and digital competence, potentially influencing their engagement with AI technologies. Research suggests that gender differences in attitudes toward AI among educators are partly due to differences in perceptions of the technology, partly due to differences in participation in professional settings, and partly due to the social embeddedness of the technology. According to a meta-analysis by
Cai et al. (
2017), women tended to have fewer positive attitudes toward the use of technology than men, which may be reflected in educational applications of AI, although the difference was small.
Gibert and Valls (
2022) emphasized that women’s underrepresentation in the field of AI stems from structural inequalities, which may affect their participation and attitudes toward AI. Research by
Møgelvang et al. (
2024) showed that women in higher education were less likely and more narrowly focused on using generative AI chatbots, more likely to focus on text tasks, with greater concern for critical thinking, while men used them more frequently and more widely (see also
McGrath et al., 2023, for similar gender differences in AI knowledge among Swedish university teachers).
Venkatesh et al. (
2003), in their model of information technology adoption, found that women tended to evaluate technology use more in terms of effort and social norms, while men tended to prioritize utility.
Empirical studies provide further insight into these gender dynamics. For instance,
Al-Riyami et al. (
2023) found in their research of Omani educators that gender significantly moderated the acceptance of Fourth Industrial Revolution (4IR) technologies, including AI. Specifically, women were more influenced by social factors, while men placed greater emphasis on facilitating conditions, such as infrastructure and technical support (
Al-Riyami et al., 2023). However, the overall impact of gender was limited, suggesting that other contextual factors like training and infrastructure may overshadow gender differences in this context (
Al-Riyami et al., 2023). Similarly,
Zhang and Villanueva (
2023) observed significant gender differences among Chinese university teachers regarding generative AI preparedness and digital competence. Female educators scored higher in digital competence areas, such as subject matter knowledge and pedagogical strategies, while men rated themselves higher in creativity and problem-solving related to AI. These findings indicate that women may excel in integrating AI into teaching practices, while men focused more on its creative applications, potentially reflecting differing priorities or training experiences.
In contrast, several studies reported no significant gender effects.
Berber et al. (
2023) found that among Turkish academics, gender did not significantly influence digital competence, suggesting that other factors like age or experience may be more determinative. Similarly,
Xu et al. (
2024) concluded that among Chinese university educators, gender did not moderate the acceptance or intention to use AI tools under the UTAUT2 model, with no significant impact on constructs like facilitating conditions or behavioral intention (
Xu et al., 2024).
Lérias et al. (
2024) also found no correlation between gender and AI literacy levels among Portuguese polytechnic educators, indicating that individual skills and training opportunities may outweigh gender differences (
Lérias et al., 2024).
These mixed findings align with broader theoretical frameworks.
Venkatesh et al.’s (
2003) observation that women prioritize effort and social influence while men focus on utility may explain some of the differences seen in
Al-Riyami et al. (
2023)’s study, where social factors were more critical for women. Conversely, the lack of gender effects in the works of
Xu et al. (
2024) and
Lérias et al. (
2024) could reflect contexts where professional training or institutional support minimize gender-based disparities, as suggested by
Gibert and Valls (
2022).
Møgelvang et al.’s (
2024) findings on women’s narrower use of AI chatbots and greater concern for critical thinking might resonate with
Zhang and Villanueva’s (
2023) results, where women showed higher digital competence, potentially indicating a more cautious or purpose-driven approach to AI. Meanwhile, the lower GAI-preparedness observed by
Zhang and Villanueva (
2023) among female teachers could potentially indicate a latent barrier for female educators, although this requires further investigation.
Research examining the relationship between educators’ teaching experience and their AI or digital competence yielded varied results. According to
Ghimire et al. (
2024), at a research university in the United States, the length of teaching experience did not significantly influence familiarity with or acceptance of generative AI tools, regardless of whether the educators were novices or had been teaching for a longer period. In contrast,
Berber et al. (
2023) determined in Turkey that academics with shorter teaching experience (1 month to 2 years) exhibited higher digital competence than those with over 15 years, suggesting that recent technological knowledge may provide an advantage.
Xu et al. (
2024) found in China that experience with AI tool usage (1 to 7+ years) did not moderate acceptance. Regarding educators teaching at different educational levels, specific observations about the relationship between teaching experience and AI literacy are scarce.
Lérias et al. (
2024) reported from the Portalegre Polytechnic University in Portugal that educators’ teaching cycles did not affect their AI literacy levels, indicating that experience across educational levels is not a decisive factor in AI literacy.
The studies known to us regarding the age-related findings of university educators present a mixed picture concerning the technological acceptance and competence of higher education instructors. Several studies suggested that younger educators are more open to technology and exhibit greater competence:
Al-Riyami et al. (
2023) found that for faculty members under 46 years old, social influence significantly affected their behavioral intention to use 4IR-related technologies, as evidenced by the path analysis, while this effect was not significant for those aged 46 and above.
Zhang and Villanueva (
2023) noted that 21–30-year-old teachers demonstrated higher digital competence. Similarly,
Berber et al. (
2023) reported outstanding competence among 21–27-year-olds, and
Mah and Groß (
2024) identified age-related differences in the positive perception of AI, with those under 30 rating it lower compared to older groups. In contrast, several studies found no significant correlation between age and technological attitudes or literacy.
Ghimire et al. (
2024) concluded that age did not influence awareness or attitudes toward generative AI.
Xu et al. (
2024) showed that age did not moderate the acceptance of AI tools among Chinese educators. Likewise,
Lérias et al. (
2024) determined that age was not a predictor of AI literacy. These findings suggest that the impact of age may be context dependent, and other factors, such as professional background or training, might play a more dominant role in technological acceptance.
Furthermore, the field of study could also moderate this relationship, as university teachers’ attitudes toward AI tools are fundamentally shaped by their field of training or profession, which shapes their attitudes through a unique combination of digital competences, pedagogical paradigms, and ethical contexts. In the humanities and social sciences, the emphasis on creativity and critical thinking requires applications other than AI, such as text analysis or ethical reflection, as opposed to the natural sciences, where data analysis and simulations dominate (
Marciniak & Baksa, 2024).
Ghimire et al. (
2024) found that in the United States, instructors from the College of Science and the School of Business exhibited greater awareness and more positive attitudes toward generative AI tools, while those from the College of Arts scored lower, particularly in technical understanding. Similarly,
Al-Riyami et al. (
2023) in Oman observed that instructors with IT and engineering backgrounds showed stronger acceptance of 4IR technologies compared to those from non-technological fields.
Zhang and Villanueva (
2023) in China highlighted the high generative AI preparedness of instructors from the Faculty of Physics and Information Science, while those from the Physical Education Faculty demonstrated lower levels. In contrast,
Lérias et al. (
2024) in Portugal found no significant correlation between training area and AI literacy, suggesting that the impact of departmental affiliation may be context dependent. Overall, instructors from technological and scientific faculties generally hold an advantage in AI-related competencies.
Ethical considerations further widen the gap between disciplines. In healthcare, data security and algorithm bias are prominent issues, warranting comprehensive AI education for ethical application (
Busch et al., 2023). This context-dependent ethical sensitivity shapes the cautious attitude of educators, especially in areas under social scrutiny, such as medicine or law. At the same time, uncertainty about the effectiveness and reliability of AI is pervasive: many instructors feel unprepared to critically evaluate the technology, which increases mistrust, especially in dental or other practice training (
Uribe et al., 2024).
In conclusion, the literature suggests a relationship between university teachers’ AI literacy and their digital competence, with moderating effects of factors such as age, gender, teaching experience, and field of study varying by context. While the field of study consistently influences AI-related competencies, the impact of gender, age, and experience is less uniform, highlighting the importance of training and institutional support in shaping educators’ engagement with AI technologies.
The aim of the study is to answer the following research questions:
RQ1: Is the Hungarian university teachers’ AI literacy related to their digital competence?
RQ2: If it is related, is this relationship moderated by the teacher’s age, gender, teaching experience, and field of education?
As AI continues to evolve and permeate educational practices, understanding these dynamics will be crucial for developing effective training programs and policies aimed at enhancing educators’ competencies in this area.