Product Development and Design Framework Based on Interactive Innovation in the Metaverse Perspective

Based on the theory of user needs and the product development mode and framework of mobile Internet interactive innovation, a new “reality → virtual → reality” interactive innovation product development mode is constructed. It draws on the unique characteristics, systematic technical system, and comprehensive scientific and technological layout of the Metaverse. On this basis, a framework for product development and design based on interactive innovation from the Metaverse perspective is innovatively proposed. In the Metaverse scenario, interactive innovation knowledge can be easily and effectively transformed into design knowledge, and all groups of users truly participate in the whole process of product design. Moreover, the development of interactive innovative products in the Metaverse scenario can be combined with artificial intelligence (AI) technology to further automate the statistical analysis of user needs and preferences so as to meet the dynamic needs of users and accurately develop products that fit user needs and enterprise standards. In addition, users, designers, and enterprises can make joint decisions on product design solutions and development forms, and the Metaverse technology can also optimize the products with continuous iteration and obtain the optimal solutions. An automotive case study illustrates the feasibility and effectiveness of the model for product development innovation and enterprise digital transformation.