How Memorable Are Agrifood Travel Experiences?
Abstract
:1. Introduction
Agrifood Tourism
2. Materials and Methods
3. Results
4. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Experience Attributes (n = 1019; α = 0.928) | Levels of Memorability | Mean a | Standard Deviation | ||
---|---|---|---|---|---|
Low (0–10.99) | Medium (11–16.99) | High (17–20) | |||
Overall positive experience | 17.0% | 38.7% | 44.3% | 15.36 | 4.35 |
Escaping from daily life | 19.5% | 36.6% | 43.9% | 15.20 | 4.47 |
Being in an authentic setting | 23.2% | 38.4% | 38.4% | 14.67 | 4.58 |
Learning something new | 25.9% | 39.7% | 34.4% | 14.09 | 4.88 |
Learning about the area’s culture | 27.0% | 41.0% | 32.0% | 13.86 | 4.83 |
Co-creating the experience | 28.6% | 39.1% | 32.3% | 13.74 | 4.99 |
Providers sharing their skills | 28.9% | 38.4% | 32.7% | 13.68 | 5.16 |
Experiencing strong emotions | 32.7% | 37.8% | 29.5% | 13.39 | 5.08 |
Hands-on participation | 32.6% | 35.4% | 32.0% | 13.37 | 5.39 |
Opportunity to be creative | 34.1% | 35.6% | 30.3% | 13.25 | 5.30 |
Experience Attributes (n = 1019; α = 0.928) | Average Memorability 1 | F-Value 2 | p-Value 3 | |||
---|---|---|---|---|---|---|
Agri- Tourism | Culinary Tourism | Craft-Beverage Tourism | Beach Tourism (Control) | |||
Overall positive experience | 15.46 | 15.72 | 15.15 | 15.10 | 1.08 | 0.359 (0.169) |
Escaping from daily life | 14.77 a | 14.96 a | 14.94 a | 16.12 b | 4.97 | 0.002 (0.010) |
Being in an authentic setting | 15.29 a | 14.39 | 14.91 | 14.07 b | 3.57 | 0.010 (0.008) |
Learning something new | 14.98 a | 14.45 a | 14.81 a | 12.15 b | 19.55 | <0.001 |
Learning about the area’s culture | 14.73 a | 14.22 a | 14.38 a | 12.13 b | 15.83 | <0.001 |
Co-creating the experience | 14.38 a | 13.31 | 14.09 | 13.20 b | 3.43 | 0.017 (0.010) |
Providers sharing their skills | 14.95 a | 14.32 a | 14.88 a | 10.59 b | 46.95 | <0.001 |
Experiencing strong emotions | 14.31 a | 13.01 b | 12.83 b | 13.43 | 4.36 | 0.005 (0.002) |
Hands-on participation | 14.61 a | 13.43 a | 13.84 a | 11.62 b | 14.67 | <0.001 |
Opportunity to be creative | 14.26 a | 13.53 a | 13.46 a | 11.72 b | 10.81 | <0.001 |
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Baby, J.; Barbieri, C.; Knollenberg, W. How Memorable Are Agrifood Travel Experiences? Tour. Hosp. 2023, 4, 576-583. https://doi.org/10.3390/tourhosp4040035
Baby J, Barbieri C, Knollenberg W. How Memorable Are Agrifood Travel Experiences? Tourism and Hospitality. 2023; 4(4):576-583. https://doi.org/10.3390/tourhosp4040035
Chicago/Turabian StyleBaby, Jibin, Carla Barbieri, and Whitney Knollenberg. 2023. "How Memorable Are Agrifood Travel Experiences?" Tourism and Hospitality 4, no. 4: 576-583. https://doi.org/10.3390/tourhosp4040035