- Article
A Study on the Heterogeneity of Consumer Psychological Mechanisms of Dual Decision-Making Agents in Forest Educational Tourism: The Moderating Effect of Family Decision-Making Empowerment
- Ying Li,
- Wenlong Wang,
- Yuxin Liu and
- Chunyu Wang
The consumption decision-making in educational tourism exhibits dual-agent characteristics, requiring alignment of consumption intentions between both agents to generate actual purchasing behavior. However, research on this characteristic is still re...