Search Results (21)

Trade fairs are not only commercial platforms but also catalysts for urban development, city branding, and international engagement. This longitudinal study analyzes data from trade fair exhibitors from China, the United Arab Emirates (UAE), and Germany to examine how cultural differences influence their experiences, satisfaction, and destination loyalty within the urban landscape of Thessaloniki. By adopting Social Exchange Theory (S.E.T.) as a framework, this research applies a mixed-methods approach, combining surveys and in-depth interviews conducted over multiple years (2017–2024) at the 82nd, 86th, and 88th Thessaloniki International Fair (T.I.F.). The empirical material consists of 226 survey responses (116 from China, 44 from the UAE, and 84 from Germany) and 52 semi-structured interviews, analyzed using descriptive and non-parametric statistics, alongside thematic interpretation of qualitative data. Findings reveal distinct exhibitor expectations. These cultural distinctions shape their perceptions of Thessaloniki’s infrastructure, services, and overall urban experience, influencing their likelihood to revisit or recommend the city. This study underscores the long-term role of trade fairs in shaping urban economies and offers insights into how cities can leverage international exhibitions for sustainable urban growth. Policy recommendations highlight the need for tailored infrastructural improvements, strategic city branding initiatives, and cultural adaptations to enhance exhibitor engagement and maximize the economic impact of global events. Full article

The “11th International Congress on Biocatalysis (biocat2024)” was part of a biennial series that unites the fields of biology and chemistry, attracting researchers from the life sciences, engineering, and computer science. This international forum provides an opportunity for scientists worldwide to connect, seek collaboration for future projects, and gain insights into contemporary topics and innovative techniques. Biocat covers a range of compelling subjects and recent advancements in biocatalysis, including enzyme discovery, evolution, and applications. This congress focused on six key topics: AI and computational methods, structure–function analysis and enzyme engineering, enzymatic and whole-cell biotransformations, reaction cascades (electro-, chemo-, and photoenzymatic synergies), bioprocess engineering and the design of smart reactors, and facing climate change through sustainability and a circular bioeconomy. In 2024, we welcomed 344 expert delegates alongside 21 internal attendees, including 154 women and 1 non-binary participant, bringing the total number of participants to an impressive 365. Established researchers and emerging scientists from academia and industry delivered a total of 119 presentations, comprising 59 standard lectures, 60 lightning talks, and 195 posters. Six industry exhibitors showcased their latest products and services, providing an excellent opportunity to strengthen the connection between science and industry. Furthermore, the biocat award, recognized as one of the most prestigious honors in biotechnology, was presented for the eleventh time in the categories of “Science in Academia”, “Lifetime Achievement,” and “Industry”. Full article

The environmental quality of conference and exhibition places in small- and medium-sized cities plays a crucial role in attracting exhibitors, fostering the growth of the conference and exhibition industry and enhancing the market competitiveness of these places. However, past decision makers have often adopted planning models from large cities, neglecting the interaction between conference and exhibition places in smaller cities and local lifestyles as well as urban environments. From an “environment-behavior” perspective, this study reveals the unique interaction mechanisms between exhibitors and the built environment within such venues. Moving beyond the limitations of traditional research that focused solely on physical indicators, we place particular emphasis on exhibitors’ behavioral adaptations and their overall exhibition experience in the convention environment. To address this gap, this study employs a mixed-method approach that integrates field surveys, interviews, and questionnaires to systematically collect data from 10 representative cases. First, a preliminary study was conducted to establish an evaluation index system for place environmental quality. Through regression analysis, six key indicators—such as promotional atmosphere, site accessibility, and surrounding urban development conditions—were identified as significant factors influencing place quality. Second, subjective evaluations were conducted based on users’ actual experiences and experts’ professional insights, leading to the development of an importance–performance analysis model to assess value expectations and place environmental performance. The results indicated that users had high expectations for elements such as parking availability, transportation facilities, and the surrounding commercial atmosphere. In contrast, experts emphasized the significance of proximity to urban transportation hubs, site accessibility, and the spatial orientation of public spaces in determining environmental quality. Moreover, differences in evaluations among experts from various fields revealed notable variations in focus and priority considerations. Finally, based on a statistical analysis of the survey results, this study proposes three design recommendations—“adaptation, attraction, and quality enhancement”—to optimize the environmental quality of conference and exhibition places in small- and medium-sized cities, offering both theoretical and practical guidance for future planning, design, and evaluation. Full article

This study examines how participation in the Thessaloniki International Fair (T.I.F.) influences exhibitors’ satisfaction and loyalty toward the host city of Thessaloniki. It investigates factors such as event organization, logistical support, business networking opportunities, and exhibitors’ interactions with local infrastructure and services. Using social exchange theory (S.E.T.) as a framework, this research investigates how positive exchanges, including cultural experiences, local hospitality, and professional interactions at the fair, drive destination loyalty. A mixed-methods approach was used, combining quantitative surveys and qualitative interviews with German exhibitors, to capture comprehensive insights into the factors shaping their perceptions. Results indicate high satisfaction with Thessaloniki’s cultural and culinary offerings, with local hospitality emerging as a significant factor in fostering emotional connections and loyalty intentions. However, transportation and accessibility were identified as areas for improvement, as these logistical issues detract from the overall experience and impose perceived ‘costs’ within the exchange. The findings highlight these factors’ roles in shaping destination loyalty and offer actionable recommendations for improving exhibitor experiences. The findings emphasize the broader implications for urban development, highlighting how trade fairs can serve as catalysts for city branding and infrastructural improvements, thereby strengthening Thessaloniki’s position in the competitive M.I.C.E. tourism sector. Full article

Given the growing number of events involving exotic animals, it is crucial to prioritize the well-being of the animals involved. This study aims to evaluate the quality of animal presentation at a selected fair in Poland and assess the level of animal welfare evident in the exhibition boxes, contributing to the ongoing dialogue on this important issue. The evaluators used a five-point Likert scale and a Yes/No system to analyze the living conditions during the fair, including the size of containers, presence of substrate, and environmental enrichment. They also assessed the occurrence of visual abnormal postures and behaviors to gauge the overall level of welfare. To ensure the reliability and consistency of the data and minimize potential bias, each evaluator repeated the rating process three times, with a three-week interval between each session. An average value was then calculated for each aspect. A total of 818 animals were present at the fair, with 688 being reptiles (84.11%) and 130 being amphibians (15.89%). This study revealed that the provision of substrate scored higher for reptiles compared to amphibians, while the size of containers for amphibians received higher ratings than those for reptiles. Visual abnormalities in posture and behavior were more common in reptiles than in amphibians. Display containers for snakes received the lowest ratings and showed more visual abnormalities in posture and behavior, raising concerns about their welfare. Despite the presence of environmental enrichment, the overall level of animal welfare was assessed as being medium/low. Pearson’s correlation coefficient indicated good reliability among the evaluators during the assessment process, with most assessments showing values > 0.8. Despite existing regulations for exhibitors, neglect remains prevalent. These findings highlight the potential negative impact of animal exposure at fairs on animal welfare. Display containers were often inadequately sized for the animals, particularly for snakes, chameleons, monitor lizards, and salamanders. Full article

The literature has mainly focused on the significant business opportunities that companies obtain from their participation in trade fairs while less interest has been given to their impacts on the host regions. However, trade fairs are events with complex socio-spatial dimensions and an important scope of urban governance that need further analysis. The purpose of this article is to investigate the attitudes, opinions and representations of the exhibitors and visitors of the trade fairs in Thessaloniki, regarding the trade fair itself and its efficiency, the city of Thessaloniki as a destination, as well as the relationship between trade fairs and the city. The method of collecting qualitative material and information involved in-depth interviews with a semi-structured interview guide, while quota sampling was used. In total, 103 interviews were conducted at the trade fairs of Zootechnia and Detrop. Results show that the effect of trade fair activity on the city of Thessaloniki is strong and multi-layered. Also, the relationship between trade fair activity and the city is interactive and two-way, as one feeds and is powered by the other. Moreover, the need for coordination and cooperation between local agencies in an urban governance framework was highlighted. Full article

Improving the sustainability of global food systems requires competent and impactful change agents who are tasked with disseminating knowledge to stakeholders in local communities. Agricultural Extension agents and agricultural educator, who provide mentorship and preparation of youth, are pivotal for the positive outcomes of youth livestock production programs. Digital professional development, as one intervention for both formal and nonformal educators, can be a more effective use of an educator’s time. This study examined the needs and competency levels of agents and teachers related to their capacity for training youth livestock exhibitors. Through an online course, participants completed a pre-posttest within an interactive module. The data revealed that agents and agricultural teachers were proficient in Texas, USA, youth livestock production programs. This study found that the majority of both groups scored over 90% on the curricula’s assessment. There was a significant difference; agricultural education teachers reported higher mean scores than Extension agents on the Effective Teaching assessment. Both groups reported agreement with the Time to Complete, Tool Navigation, and Effective Teaching assessments. The data indicated that participants should additionally receive training materials on ethics policy and livestock validation. Livestock production digital professional development for nonformal agents of change is essential for sustaining global food chains. Full article

In this study, a performance indicator scale was constructed to measure the performance of the exhibition industry, and a survey was conducted. The respondents were exhibition industry professionals, exhibitors, and their employees. A questionnaire containing the scale items was distributed to potential research participants, and 323 valid responses were obtained. Through a literature review, the relevant theories were compiled. Structural equation modeling was employed for analyzing the collected data. The exhibition hall facilities, marketing skills of organizers, environmental resources near the exhibition hall, knowledge and skills of exhibition industry professionals, and implementation of green procurement were all discovered to have significant positive effects on exhibition performance. The indicator scale was found to be appropriate for measuring exhibition industry performance. Therefore, it can be used as an indicator for measuring exhibition performance and for exploring the professional functions required from exhibition personnel. The findings also indicate that the implementation of green procurement can strengthen the value and significance of green exhibitions. On the basis of the results, suggestions are made regarding how the public sector can integrate stakeholders to further develop the exhibition industry. This study hopes to prompt the government to prioritize the active improvement of this industry. Full article

We are pleased to announce that the 49th annual meeting of NATAS cwill be held in Rockville, MD, a beautiful city that is part of the Washington D.C. National Capital Area, on the DC metro system (allowing easy access to Washington museums and sites), and close to the National Institute of Standards and Technology (NIST), National Institutes of Health (NIH), Naval Research Laboratory (NRL), Army Research Laboratory (ARL), Johns Hopkins University Applied Physics Laboratory (JHU-APL), Naval Surface Warfare Center (NSWC), Georgetown University, George Washington University, George Mason University, and the University of Maryland. The North American Thermal Analysis Society is a venerable organization that offers scientists and practitioners the opportunity to explore the frontiers of thermal analysis, rheology, and materials characterization. The NATAS meeting always features new developments in the science of thermal analysis as well as applications of these techniques in a wide variety of fields. The meeting includes exhibits from vendors allowing for personalized attention and connecting with providers of instrumentation and software related to thermal analysis. The Society appreciates the financial support of the following contributing sponsors this year: NIST, Mettler-Toledo, TA Instruments, SETARAM, Anton Paar USA, MDPI AG, TAFDV, and QΔT Lab. Exhibitors include AKTS SA, Anton Paar USA, Mettler-Toledo, McCrone Microscopes & Accessories, NETZSCH Instruments North America, TA Instruments, and Thermtest, Inc. Full article

COVID-19 has shifted people’s activities from the real world to the virtual world in many fields, such as conferences, shopping, education, and more. In the field of MICE, however, exhibitions have been held steadily since the second half of 2020 in the form of on-site exhibitions. The exhibition organizers and related authorities have tried to attract exhibitors and visitors to the exhibition hall by providing exhibition quarantine services. Moreover, despite various perceived risks during the COVID-19 period, exhibition visitors continue to visit the exhibition. This study, therefore, paid attention to the psychological factors of visitors who consistently visit on-site exhibitions even during the pandemic. In addition to the perceived risks, this study tried to examine the quality of exhibition quarantine services and switching intention of visitors, and to analyze the relationships between them. A survey of 167 people who visited the camping exhibition and well-food exhibition held in June 2021 found that they would not visit the exhibition due to the functional and financial risk of the exhibition rather than the risk of the virus. On the other hand, it was found that visitors who felt the social risk of COVID-19 valued the quality of exhibition quarantine service. Furthermore, the study found that the quarantine service quality lowered switching intention. Therefore, the study suggests that exhibition organizers should think about ways to strengthen the most essential characteristics of on-site exhibitions along with appropriate quarantine measures to induce steady visits even during the pandemic. Full article

One of the fastest-growing trends in the exhibition industry is the utilization of immersive technology displays which provide exhibition attendees with enhanced interactive and dynamic experiences. However, little is known about the relationship between immersive technology displays and exhibition attendees’ satisfaction. This study aimed to examine the relationship between exhibitors’ immersive displays and exhibition attendees’ satisfaction in relation to the Stimulus-Organism-Response (S-O-R) framework. Additionally, the study categorized immersive displays and compared them with exhibition attendees’ socio-demographics. An online questionnaire survey was used for data collection, and a series of statistical analyses were carried out. The results revealed that 75% of respondents reported positive experiences with immersive displays, and some attendees were more satisfied with some of the immersive displays. Implications of the study are discussed. Full article

While low-carbon and environmentally friendly construction by the exhibition industry has gradually improved, there is a lack of relevant research on whether exhibition-relevant personnel have corresponding low-carbon knowledge, attitudes, and behaviours to jointly assume the responsibility of developing low-carbon exhibitions. This research draws on the literature regarding low-carbon literacy and applies it to the exhibition industry to preliminarily assess the level of low-carbon literacy in China. A questionnaire was formulated through expert surveys and a pre-test. During the formal investigation, 412 valid questionnaires were obtained from exhibitors at seven Chinese exhibition events. The results revealed seven important dimensions of low-carbon literacy in exhibitions, namely, altruistic behaviour, values, low-carbon sensitivity, locus of control, low-carbon knowledge, low-carbon consumption, and action strategies. Low-carbon knowledge and low-carbon sensitivity ranked at the bottom, and middle- and high-level managers and exhibitors with large booth areas exhibited relatively insufficient performance regarding some low-carbon literacy factors. Based on the results, insights for exhibition management and future research directions are proposed in this paper. Full article

Seafood supply chains are complex, not least in the diverse origins of capture fisheries and through aquaculture production being increasingly shared across nations. The business-to-business (B2B) seafood trade is supported by seafood shows that facilitate networking and act as fora for signaling of perceptions and values. In the Global North, sustainability related certifications and messaging have emerged as an important driver to channel the demands of consumers, institutions, and lead firms. This study investigates which logos, certifications, and claims were presented at the exhibitor booths within five seafood trade shows in China, Europe, and USA. The results indicate a difference in the way seafood is advertised. Messaging at the Chinese shows had less of an emphasis on sustainability compared to that in Europe and the USA, but placed a greater emphasis on food safety and quality than on environmental concerns. These findings suggest cultural differences in the way seafood production and consumption is communicated through B2B messaging. Traders often act as choice editors for final consumers. Therefore, it is essential to convey production processes and sustainability issues between traders and the market. An understanding of culture, messaging strategies, and interpretation could support better communication of product characteristics such as sustainability between producers, traders, and consumers. Full article

This paper aims to present the motivation of exhibitors participating in food festivals to establish and run a business. The conducted research is an attempt to fill the gap in research on exhibitors who participate in food festivals. During three different Polish culinary festivals, 58 in-depth interviews with exhibitors were conducted. Based on the research, the main startup business motives were identified. The current goals of exhibitors’ participation in culinary festivals were also analyzed. Based on the list of motives and goals, three groups of exhibitors were distinguished with similar characteristics (starting own business, continuation of family traditions, and culinary interest). The study also takes into account the changes that have occurred between the startup’s business motives and the goals of participation in the festival (“business-business”, “business-business-business-family”, and “business-passion-passion-business”). The comparison of the initial motives for setting up a business with the current goals of participating in food festivals shows that, regardless of the initial motives, the exhibitors currently focus on business goals. Full article

In this paper, we consider systems of singularly perturbed integro-differential equations with a rapidly oscillating right-hand side, including an integral operator with a slowly varying kernel. Differential equations of this type and integro-differential equations with slowly varying inhomogeneity and with a rapidly oscillating coefficient at an unknown function are studied. The main goal of this work is to generalize the Lomov’s regularization method and to reveal the influence of the rapidly oscillating right-hand side on the asymptotics of the solution to the original problem. Full article