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Search Results (18)

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Keywords = inclusive portrayals

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43 pages, 2391 KB  
Systematic Review
Media and Women Politicians in Southern Africa: A Systematic Review
by Tigere Paidamoyo Muringa and James Ndlovu
Journal. Media 2026, 7(1), 23; https://doi.org/10.3390/journalmedia7010023 - 30 Jan 2026
Viewed by 1623
Abstract
Gendered media framing continues to restrict women’s political representation in Southern Africa, where news narratives often emphasise emotion and personality over policy and competence. This systematic review analysed empirical and grey literature (2000–2025) on the portrayal of women politicians in South Africa, Zimbabwe, [...] Read more.
Gendered media framing continues to restrict women’s political representation in Southern Africa, where news narratives often emphasise emotion and personality over policy and competence. This systematic review analysed empirical and grey literature (2000–2025) on the portrayal of women politicians in South Africa, Zimbabwe, Malawi, Zambia, Lesotho, and Namibia. Following PRISMA 2020 standards, 1384 records were identified from academic databases and regional repositories, with 73 records meeting the inclusion criteria. The studies were thematically analysed using feminist media theory. The review uncovers enduring stereotypes—such as motherhood, moral virtue, and emotionality—while leadership competence remains marginalised. Coverage frequently reinforces the “political glass cliff,” portraying women as suitable only during crises. Nonetheless, some evidence of resistance journalism and feminist digital counter-narratives is emerging, driven by NGOs like Gender Links and Media Monitoring Africa. Despite methodological diversity, most studies emphasise qualitative textual analysis and highlight limited audience or production research. Major limitations include reliance on English-language and secondary data, which restrict regional generalisability. Overall, the findings underscore that symbolic exclusion persists across Southern African media, emphasising the need for gender-sensitive newsroom frameworks and transformative reporting practices. This review received no external funding and is not registered in PROSPERO. Full article
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24 pages, 353 KB  
Article
Narratives of Abandonment: A Media-Based Analysis of School Dropout and Youth Recruitment in Conflict Zones of Ecuador
by Fernanda Tusa, Santiago Tejedor and Ignacio Aguaded
Soc. Sci. 2025, 14(10), 600; https://doi.org/10.3390/socsci14100600 - 10 Oct 2025
Cited by 1 | Viewed by 1974
Abstract
School dropout and the recruitment of minors by criminal organizations have become deeply intertwined phenomena in Ecuador, particularly in territories marked by extreme violence and institutional fragility. This study investigates how Ecuadorian national media construct and frame these issues in 2025, using a [...] Read more.
School dropout and the recruitment of minors by criminal organizations have become deeply intertwined phenomena in Ecuador, particularly in territories marked by extreme violence and institutional fragility. This study investigates how Ecuadorian national media construct and frame these issues in 2025, using a qualitative content analysis of 85 opinion columns, editorials and analytical pieces published in leading outlets including El Comercio, El Universo, La Hora, Primicias, GK, Vistazo and Mercurio. Through a critical analysis of discursive patterns, the study identifies dominant narratives that reflect the normalization of violence, the erosion of schools as protective spaces, polarized portrayals of youth as victims or delinquents and a general critique of state inaction. Media narratives were found to vary ideologically, with some reinforcing stigma while others advocated for structural reform and rights-based approaches. The results highlight the role of media in shaping public understanding of educational exclusion and juvenile vulnerability in contexts of conflict. This research concludes that while Ecuadorian media serve as both mirrors and mediators of social crisis, their potential to influence educational policy and child protection efforts remains uneven. A more inclusive, critical and community-oriented media discourse is needed to confront the challenges of educational abandonment and youth recruitment. Full article
25 pages, 1315 KB  
Review
Stereotyped Representations of Disability in Film and Television: A Critical Review of Narrative Media
by Ana Guadalupe Gallego, Camino Ferreira and Ana Rosa Arias-Gago
Disabilities 2025, 5(4), 87; https://doi.org/10.3390/disabilities5040087 - 1 Oct 2025
Cited by 1 | Viewed by 8329
Abstract
Film and television play a key role in shaping cultural perceptions of disability, but they often rely on recurring stereotypes that may reinforce stigma and exclusion. Although scholarly interest in this issue has increased, the academic literature remains fragmented and lacks a comprehensive [...] Read more.
Film and television play a key role in shaping cultural perceptions of disability, but they often rely on recurring stereotypes that may reinforce stigma and exclusion. Although scholarly interest in this issue has increased, the academic literature remains fragmented and lacks a comprehensive synthesis. This critical review examines how disability is represented through stereotypical portrayals in narrative audiovisual media, specifically scripted films and television series. It synthesizes peer-reviewed studies that explicitly analyze these representations and their narrative or sociocultural functions. The review identifies dominant tropes, theoretical frameworks, and disciplinary approaches while providing a qualitative synthesis of key trends and findings. Although persistent stereotypes are still common, the review also highlights a growing presence of more inclusive and complex portrayals that challenge traditional norms. By providing a structured overview of existing research, this study enhances academic understanding of how disability is depicted on screen and supports efforts to promote more inclusive and accurate representations in popular media. Full article
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28 pages, 3516 KB  
Article
A Clustered Link-Prediction SEIRS Model with Temporal Node Activation for Modeling Computer Virus Propagation in Urban Communication Systems
by Guiqiang Chen, Qian Shi and Yijun Liu
AppliedMath 2025, 5(4), 128; https://doi.org/10.3390/appliedmath5040128 - 25 Sep 2025
Cited by 1 | Viewed by 817
Abstract
We propose the Clustered Link-Prediction SEIRS model with Temporal Node Activation (CLP-SEIRS-T), a novel epidemiological framework that integrates community structure, link prediction, and temporal activation schedules to simulate malware propagation in urban communication networks. Unlike traditional static or homogeneous models, our approach captures [...] Read more.
We propose the Clustered Link-Prediction SEIRS model with Temporal Node Activation (CLP-SEIRS-T), a novel epidemiological framework that integrates community structure, link prediction, and temporal activation schedules to simulate malware propagation in urban communication networks. Unlike traditional static or homogeneous models, our approach captures the heterogeneous community structure of the network (modular connectivity), along with evolving connectivity (emergent links) and periodic device-usage patterns (online/offline cycles), providing a more realistic portrayal of how computer viruses spread. Simulation results demonstrate that strong community modularity and intermittent connectivity significantly slow and localize outbreaks. For instance, when devices operate on staggered duty cycles (asynchronous online schedules), malware transmission is fragmented into multiple smaller waves with lower peaks, often confining infections to isolated communities. In contrast, near-continuous and synchronized connectivity produces rapid, widespread contagion akin to classic epidemic models, overcoming community boundaries and infecting the majority of nodes in a single wave. Furthermore, by incorporating a common-neighbor link-prediction mechanism, CLP-SEIRS-T accounts for future connections that can bridge otherwise disconnected clusters. This inclusion significantly increases the reach and persistence of malware spread, suggesting that ignoring evolving network topology may underestimate outbreak risk. Our findings underscore the importance of considering temporal usage patterns and network evolution in malware epidemiology. The proposed model not only elucidates how timing and community structure can flatten or exacerbate infection curves, but also offers practical insights for enhancing the resilience of urban communication networks—such as staggering device online schedules, limiting inter-community links, and anticipating new connections—to better contain fast-spreading cyber threats. Full article
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18 pages, 1044 KB  
Systematic Review
Patient-Reported Outcomes in Intraoral Bone Block Augmentation Compared to GBR Procedures Prior to Implant Placement: A Systematic Review
by Sepehr Salahi, Mohamad Kamal Shaar, Jeremy Pitman, Stijn Vervaeke, Jan Cosyn, Faris Younes and Thomas De Bruyckere
J. Clin. Med. 2025, 14(15), 5331; https://doi.org/10.3390/jcm14155331 - 28 Jul 2025
Cited by 1 | Viewed by 2144
Abstract
Objective: To compare the effect of different bone augmentation procedures, namely, autogenous bone blocks (ABBs) versus guided bone regeneration (GBR), on patient-reported outcomes (PROMs). Methods: This systematic review was conducted according to the PRISMA guidelines. A MEDLINE, Embase, and Web of [...] Read more.
Objective: To compare the effect of different bone augmentation procedures, namely, autogenous bone blocks (ABBs) versus guided bone regeneration (GBR), on patient-reported outcomes (PROMs). Methods: This systematic review was conducted according to the PRISMA guidelines. A MEDLINE, Embase, and Web of Science search was conducted by two independent reviewers in combination with a free-hand search in relevant journals until June 2025. Outcomes were PROMs to enhance our understanding of the evolution of these procedures. Results: The electronic search yielded 6291 articles. After title screening, 67 articles were further analyzed for abstract review, which resulted in 14 articles eligible for full-text reading. Six articles were finally included based on the exclusion and inclusion criteria with a total of 295 patients. The overall study quality was low, since only two RCTs could be included. One study demonstrated a high risk of bias. Different PROMs were examined and compared such as pain, edema, neurosensory disturbance, Patient-Reported Predominant Symptom, OHIP-14, postoperative analgesic usage, willingness to repeat, and likelihood to recommend. Meta-analysis was not achievable due to a lack of direct comparisons and heterogeneity in terms of PROMs. Evaluation points varied between pretreatment and up to nearly 10-years of follow-up. Conclusions: Despite significant heterogeneity and reporting, this systematic review concluded that ABB and GBR are well-tolerated procedures. Trends such as transient postoperative pain and swelling with a minor occurring of neurosensory disturbances were reported in a few studies. Overall, a good perception of postoperative recovery was reported for both treatment modalities. Good quality of life was noted related to GBR procedures. Patient-reported outcomes were only analyzed for patients who completed the entire follow-up period. This may introduce bias, as patients who dropped out and were more likely to experience complications were not represented, potentially resulting in a more favorable portrayal of the outcomes. Further well-conducted prospective studies with a long follow-up are needed for an evidence-based evaluation and comparison of PROMs for these procedures. Full article
(This article belongs to the Section Dentistry, Oral Surgery and Oral Medicine)
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21 pages, 1782 KB  
Article
Through Their Eyes: Journalists’ Perspectives on Framing, Bias, and Ethics in Media Coverage of Minorities
by Panagiota (Naya) Kalfeli, Christina Angeli and Christos Frangonikolopoulos
Journal. Media 2025, 6(3), 98; https://doi.org/10.3390/journalmedia6030098 - 8 Jul 2025
Cited by 2 | Viewed by 11596
Abstract
Global data reveal ongoing inequalities faced by minorities, often reinforced by media portrayals that depict them as threats, victims, or passive individuals without agency. While media framing has been extensively studied, especially in terms of media content and representation, few studies have examined [...] Read more.
Global data reveal ongoing inequalities faced by minorities, often reinforced by media portrayals that depict them as threats, victims, or passive individuals without agency. While media framing has been extensively studied, especially in terms of media content and representation, few studies have examined how journalists perceive and navigate the coverage of minorities. This study addresses that gap by examining how Greek journalists perceive mainstream media coverage of refugees and migrants, LGBTQ+ individuals, and people with mental health challenges, with particular attention to their sourcing practices and sense of ethical responsibility. Fourteen journalists participated in semi-structured interviews, and thematic analysis was applied to identify key patterns. Journalists described dominant media narratives as fragmented, stereotypical, and dehumanizing, noting the frequent use of linguistic inaccuracies, misinformation, and the absence of personal stories. At the same time, they reported opportunities within their own sourcing practices to promote more inclusive and accurate coverage. Ethical concerns were expressed on three levels—union; corporate; and personal—with calls for clearer editorial guidelines and dedicated training. Many participants emphasized the role of personal ethics as a guiding compass in navigating complex newsroom pressures. Full article
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13 pages, 320 KB  
Article
Asterius of Amaseia Between Libanius and John Chrysostom on the Kalends of January
by Maria Veronese
Religions 2025, 16(7), 873; https://doi.org/10.3390/rel16070873 - 5 Jul 2025
Viewed by 1422
Abstract
This article examines Asterius of Amaseia’s Homily 4 on the Kalends of January and compares it with the works of Libanius and John Chrysostom on the same subject. Preached in January 400, Asterius’ sermon takes a distinctive approach, focusing less on condemning pagan [...] Read more.
This article examines Asterius of Amaseia’s Homily 4 on the Kalends of January and compares it with the works of Libanius and John Chrysostom on the same subject. Preached in January 400, Asterius’ sermon takes a distinctive approach, focusing less on condemning pagan aspects and more on criticising immoral behaviour during the festival. The bishop emphasises the economic and non-inclusive nature of the celebration, directly refuting Libanius’ eulogy. Asterius portrays the Kalends as a source of social division and violence, in contrast to Libanius’ portrayal of shared joy. This article suggests that Asterius’ polemic reflects a social conflict rather than a pagan–Christian opposition, presenting the Kalends as a moral problem threatening society, particularly through the corruption of its leaders. Full article
(This article belongs to the Special Issue The Interaction of Early Christianity with Classical Literature)
17 pages, 259 KB  
Article
Environmental Representation on Australian Children’s Television: An Analysis of Conservation Messages and Nature Portrayals
by Breanna L. Morgan and Bradley P. Smith
Conservation 2024, 4(4), 731-747; https://doi.org/10.3390/conservation4040043 - 19 Nov 2024
Viewed by 5379
Abstract
The early connection children form with nature is vital in fostering positive attitudes towards the environment. Television plays a significant role in shaping these attitudes, yet the inclusion of environmental messaging in children’s programs remains unexplored. This study investigates the extent of conservation [...] Read more.
The early connection children form with nature is vital in fostering positive attitudes towards the environment. Television plays a significant role in shaping these attitudes, yet the inclusion of environmental messaging in children’s programs remains unexplored. This study investigates the extent of conservation messages and nature portrayals on Australian free-to-air children’s television. A mixed-methods approach was employed, analysing all programs airing on ABC Kids, a network aimed at children aged two to six years old, over a seven-day period. Phase 1 involved summarising program descriptions, types, styles, moral themes, and durations. Phase 2 entailed viewing all episodes and noting environmental representations, which were then analysed using content analysis. Only 14.3% of programs (10/70), representing 10.3% of airtime (481/4652 min), included an ‘Environmental Experiences’ moral theme. Content analysis revealed six distinct themes in environmental representations, with more positive than negative messages. These messages were predominantly implicit, conveyed through character dialogue and imagery. Environmental moments represented a balance of flora and fauna but were largely not fact-based. This study suggests a need for increased airtime for environmentally focused programs and more consideration of current environmental issues. Producers are encouraged to include more positive environmental morals and align themes with children’s learning styles to enhance their connection to and understanding of environmental issues. Full article
11 pages, 1946 KB  
Article
The Public’s Perception of Florence Nightingale’s Legacy in the Digital Media: A Critical Discourse Analysis
by Gianluca Conte, Arianna Magon, Maria Angela Palmeri, Giulia Paglione, Irene Baroni, Silvia Belloni, Miriam Angolani, Marco Alfredo Arcidiacono, Cristina Arrigoni, Alessandro Stievano and Rosario Caruso
Nurs. Rep. 2024, 14(3), 1838-1848; https://doi.org/10.3390/nursrep14030137 - 24 Jul 2024
Viewed by 3524
Abstract
This study critically examines the public’s perception of Florence Nightingale’s legacy through a critical discourse analysis (CDA) of digital media, specifically podcasts and YouTube. Nightingale, who is often remembered as “The Lady with the Lamp”, holds a complex identity within modern narratives that [...] Read more.
This study critically examines the public’s perception of Florence Nightingale’s legacy through a critical discourse analysis (CDA) of digital media, specifically podcasts and YouTube. Nightingale, who is often remembered as “The Lady with the Lamp”, holds a complex identity within modern narratives that is celebrated for her pioneering contributions to nursing and public health, even if there are some disagreements about her, given the colonialist setting that may have shaped some of her opinions and decisions. This research employed CDA to analyze 25 podcasts and 18 YouTube videos, which were systematically included according to a priori inclusion criteria. The study synthesized how these media products portray Nightingale and, by extension, shape public discourse about the nursing profession. The findings reveal five thematic representations of Nightingale: as a legendary figure, a modern feminist, a dedicated statistician, a pioneer in public health, and a pivotal STEM contributor. These portrayals challenge traditional nursing stereotypes by emphasizing Nightingale’s role as a rigorous scientist and reformer, suggesting broader perceptions of nurses that encompass leadership, analytical skills, and strategic thinking. The study supports the hypothesis that digital narratives significantly influence the public’s understanding and appreciation of nursing, advocating for a more nuanced professional identity that integrates traditional caregiving roles with critical and analytical capabilities. Full article
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16 pages, 704 KB  
Article
Ethnic Background of the Two Feeding Stories in Mark’s Gospel
by Paula Andrea García Arenas
Religions 2024, 15(5), 553; https://doi.org/10.3390/rel15050553 - 29 Apr 2024
Viewed by 2270
Abstract
The analysis delves into the conflict inherent within the thematic discourse surrounding the two tables as portrayed in Mark’s Gospel, with particular emphasis on the section concerning the multiplication of loaves of bread (Mk 6–8). Noteworthy is the conflict arising from the juxtaposition [...] Read more.
The analysis delves into the conflict inherent within the thematic discourse surrounding the two tables as portrayed in Mark’s Gospel, with particular emphasis on the section concerning the multiplication of loaves of bread (Mk 6–8). Noteworthy is the conflict arising from the juxtaposition of Jewish and pagan individuals at a shared table. This theological tension finds resonance in the narratives presented by Paul in Galatians and Romans, albeit Galatians 2:9 intimates a seemingly facile resolution, a departure from the intricate portrayal in Mark’s Gospel. Mark’s narrative accentuates two salient dimensions: firstly, the ethnic substrate of the conflict, and secondly, its contextual specificity within the historical milieu of Syria after the Jewish war. The ethnic genesis of this conflict, as delineated in the accounts of Flavius Josephus, furnishes a background essential for comprehending the dual incidents of bread multiplication: the initial instance catering exclusively to Jews and the subsequent occurrence inclusive of both Jews and other disparate ethnic groups “from afar” (Mk 8:3). The spatial symbolism in the section pertaining to the multiplication of loaves may symbolically represent the heterogeneous composition of the recipients, thereby exacerbating the challenges inherent in reconciling conflicts rooted in ethnic diversity. Full article
(This article belongs to the Special Issue The Bible within Ancient and Modern Cultures)
15 pages, 388 KB  
Article
Orthodoxy in China and the West: The Jesuit Interpretation of Analects 2.16
by Feizhi Qi
Religions 2024, 15(1), 128; https://doi.org/10.3390/rel15010128 - 19 Jan 2024
Cited by 2 | Viewed by 4011
Abstract
The Confucius Sinarum Philosophus (1687) resulted from Jesuit research into Chinese classical texts. Upon its publication, the work conformed to the Jesuits’ accommodationist policy, facing challenges over its orthodoxy from both China and the West. The Latin translation and commentary on Analects 2.16 [...] Read more.
The Confucius Sinarum Philosophus (1687) resulted from Jesuit research into Chinese classical texts. Upon its publication, the work conformed to the Jesuits’ accommodationist policy, facing challenges over its orthodoxy from both China and the West. The Latin translation and commentary on Analects 2.16 mirror these challenges and the Jesuit rebuttal. Compared to earlier translations, this version adheres more closely to traditional Chinese exegesis and participates actively in historical debates over orthodoxy. The annotations also delineate the heterodox teachings of the Yang (楊), Mo (墨), Daoist, and Buddhist schools, juxtaposing them with Confucianism, which they portray as a natural law to be perfected. The inclusion of these four heterodoxies introduces a novel aspect to Christian heresiology, while the portrayal of Confucianism assimilates it into the Christian orthodox framework. This article contends that the translation and commentary exemplify the Jesuits’ efforts to establish orthodoxy within both Chinese and Western contexts. Full article
18 pages, 13612 KB  
Article
Numerical Study on the Impact of Locked-In Stress on Rock Failure Processes and Energy Evolutions
by Tao Wang, Zishuo Liu, Liyuan Liu and Xianhui Feng
Materials 2023, 16(24), 7519; https://doi.org/10.3390/ma16247519 - 5 Dec 2023
Cited by 5 | Viewed by 2437
Abstract
Locked-in stress refers to internal stress present within rock formations that can influence the failure process of rocks under specific conditions. A simplified mechanical model is applied, drawing on elasticity and the hypothesis of locked-in stress, to explore the influence of locked-in stress [...] Read more.
Locked-in stress refers to internal stress present within rock formations that can influence the failure process of rocks under specific conditions. A simplified mechanical model is applied, drawing on elasticity and the hypothesis of locked-in stress, to explore the influence of locked-in stress on the mechanical properties of loaded rocks. An analytical solution is obtained for the stress distribution in a failure model of rocks that include locked-in stress. The findings demonstrate that the geometry and orientation of stress inclusions within the rock influence the initiation and propagation of cracks under the combined influence of locked-in stress and high-stress conditions. Moreover, the presence of locked-in stress substantially reduces the rock’s capacity to withstand maximum stress, thereby increasing its susceptibility to reaching a state of failure. The increase in closure stress leads to a significant increase in the magnitude of the maximum stress drop and radial strain variation within the rock, resulting in reduced strength and a shortened life of the ageing failure of the rock. In addition, the influence of stress inclusions on energy dissipation is investigated, and a novel relationship is established between the roughness coefficient of the rock structure surface and the angle of the rock failure surface. This relationship serves to characterize the linear dynamic strength properties of rock materials containing locked-in stress. This investigation not only advances the comprehension of stress distribution patterns and the effects of locked-in stress on rock failure patterns but also facilitates a more precise portrayal of the nonlinear features of alterations in the rock stress-strain curve under the influence of confined stress. These findings provide a solid theoretical foundation for ensuring the safety of excavations in various deep engineering projects. Full article
(This article belongs to the Section Materials Simulation and Design)
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12 pages, 236 KB  
Article
The Whore and the Madonna: The Ambivalent Positionings of Women in British Imperial Histories on Southeast Asia
by Christine Doran
Histories 2022, 2(3), 362-373; https://doi.org/10.3390/histories2030027 - 17 Sep 2022
Cited by 1 | Viewed by 5142
Abstract
This article examines how British imperial historians of the early twentieth century, the zenith of the colonial era, approached the writing of British colonial women into their histories. In the early nineteenth century, hundreds of British women went out to the British colonies [...] Read more.
This article examines how British imperial historians of the early twentieth century, the zenith of the colonial era, approached the writing of British colonial women into their histories. In the early nineteenth century, hundreds of British women went out to the British colonies in Southeast Asia, yet to date, their stories and experiences have largely been neglected by historians. In general, the nature of the imperial project, with its emphasis on masculinist values of conquest, territorial expansionism and despotic administration, left little scope for the inclusion of women’s experiences and contributions in its histories. This article focuses closely on how British historians of the period of high imperialism approached writing about two prominent women, the wives of an imperialist hero, Stamford Raffles. It shows how conventional assumptions about women were entangled with prevailing gendered ideologies, such as the madonna/whore stereotypes, which in turn were enmeshed with notions concerning Orientalism, class and race. The result was a deeply ambivalent portrayal of these colonial women, which awkwardly brought together divergent elements of sexual scandal, wifely devotion, literary achievement, delicate health, career promotion, emotional care taking and judgments about beauty. These positionings tell us more about contemporary cultural discourses than they do about the women themselves. Full article
(This article belongs to the Section Gendered History)
15 pages, 1119 KB  
Article
Analysis of Mockery and Discrimination towards People with Disabilities in Cartoons: The Family Guy Case
by Jaime Garcia-Claro, Octavio Vazquez-Aguado and Roberto Martinez-Pecino
Soc. Sci. 2022, 11(6), 231; https://doi.org/10.3390/socsci11060231 - 25 May 2022
Cited by 2 | Viewed by 7011
Abstract
Disability is a topic that arouses social interest and that has been approached and represented in different ways throughout history. Analysing media portrayals of disability is needed to ease the development of inclusive societies. This work aims to identify the social representations of [...] Read more.
Disability is a topic that arouses social interest and that has been approached and represented in different ways throughout history. Analysing media portrayals of disability is needed to ease the development of inclusive societies. This work aims to identify the social representations of people with disabilities and the cases of mockery and discrimination that appear in the well-known Family Guy cartoons. For this purpose, a mixed methodology has been chosen, extracting all possible cases of the concepts used to refer to disability. The results show that the most commonly used concepts are pejorative and typical of dispensational and medical-rehabilitative paradigms. Regarding mockery and discrimination, it is observed that when both are related to a direct interaction with people with a disability, they appear in a much higher percentage. Although Family Guy is not an educational series and is aimed at audiences over 16 years of age, the results of this work promote media education as a tool to critically analyse the representations offered by the media to promote an inclusive society. Full article
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22 pages, 386 KB  
Article
Gender Marginalization in Sports Participation through Advertising: The Case of Nike
by Kirsten Rasmussen, Mikaela J. Dufur, Michael R. Cope and Hayley Pierce
Int. J. Environ. Res. Public Health 2021, 18(15), 7759; https://doi.org/10.3390/ijerph18157759 - 22 Jul 2021
Cited by 39 | Viewed by 23293
Abstract
The sport sector functions as a site of health-promotion by encouraging and enabling individuals to invest in their health and giving them tools to do so. This investment is often initiated by, or altered by, role modeling, or seeing other individuals engaging in [...] Read more.
The sport sector functions as a site of health-promotion by encouraging and enabling individuals to invest in their health and giving them tools to do so. This investment is often initiated by, or altered by, role modeling, or seeing other individuals engaging in sport. This could include family or peers but could also include depictions of sport in popular media. Inclusive role-modeling could subsequently encourage more sport participation, thus expanding access to health benefits that arise from sport. However, stereotypical depictions of sports role models could make sports seem like a more exclusive space and discourage participation. We examine a case study of a prominent athletic brand and their advertising to examine the ways they expand or reify stereotypes of gender in sport. Through a qualitative content analysis of 131 commercials released by Nike in the past decade, we explore whether their stated goals of being a socially progressive company extend to genuinely diverse and inclusive portrayals of gender in their commercials. Our results indicate that Nike commercials continue to treat sports as a predominantly and stereotypically masculine realm, therefore marginalizing athletes who are female, who do not fit traditional gender binaries, or who do not display traditionally masculine qualities. We also find that the bulk of athletes portrayed by Nike are those who adhere to gender stereotypes. Despite their purported goal of encouraging individuals to participate in sports, Nike’s promotion of gendered sport behaviors may be having an opposite effect for some consumers by discouraging sports participation for those who do not align with the gendered behavior Nike promotes. The stereotyped role modeling of the sport sector portrayed in a majority of Nike commercials could dissuade already marginalized individuals from participating in the health-promoting behaviors available through sport. Full article
(This article belongs to the Special Issue Health Promotion and Sport)
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