Search Results (2)

Interaction with mobile platforms changes users’ emotional and cognitive engagements through various stimuli cues that respond to behavioural intentions. Emerging technologies such as artificial intelligence (AI) and augmented reality (AR) foster more engagements and transform a new user–platform interaction paradigm in the e-commerce industry. This study signifies the effects of artificial intelligence and augmented reality in assessing user experience for mobile platforms. In this paper, we develop an interaction–engagement–intention model that considers users’ continuance intention based on perceived user experience. The proposed model uniquely explains a nuanced understanding of how the user–platform interactions evolve interactivity, product fit, artificial intelligence-driven recommendation, and online reviews in perceiving spatial presence and subjective norm. This paper explores the importance of attitude and trust as emotional states that influence the user’s behavioural responses. We validate the consequences of user–platform interactions toward continuance intention by conducting an online questionnaire survey and assessing user experience in augmented reality environments. The results contribute to adopting the co-created values of user–platform interactions through cognitive and emotional engagements that affect users’ continuance intention. The platform industry can apply the research outcomes by considering user experience and its implications to enhance the platforms’ capability with a broader aspect. Full article

When users interact with mobile platforms in an Augmented Reality (AR) environment, cognitive and emotional engagements change through different stimuli cues that respond to users’ behavioral intentions. Although AR engages more interactions in mobile platforms, there is a significant gap in assessing UX, considering the physical distance between users and virtual products in a mobile platform. Considering the effect of user generation, the impacts of perceived engagements toward continuance intention through user-platform interactions are unexplored. This study investigated a nuanced understanding of how stimuli cues in augmented reality affect sense of immersion and sense of presence, followed by an Interaction-Engagement-Intention (I-E-I) model. A quantitative method was used to validate the proposed model. Based on an online survey with 886 responses, product fit, network quality, and Artificial Intelligence-driven Recommendation (AIR) influences were assessed for cognitive engagements. This study examined the importance of engaging satisfaction and trust as emotional engagements, influencing users’ continuance intention. The findings showed that sense of presence has a more significant influence on building trust and satisfaction. Also, trust has a more significant impact on the continuance intention to use AR mobile platforms. This study also explored the positive effects of user generation on continuance intention. This could enhance the capabilities of information system designers, researchers, marketing professionals, and solution providers to attain sustainable user retention. Full article