Search Results (2)

The main objective of this research is to identify the impact of store design and ambience on consumer purchase decisions in retail chain outlets in Delhi-NCR, India. The foremost purpose of this research was to examine if the design and ambience of retail stores have any effect on the decisions of customers’ purchases. The study was descriptive in nature. For this research, a sample of 100 consumers was drawn who generally visit retail stores for shopping. A systematic questionnaire was prepared to collect the data and to analyze it; SEM, reliability, Convergent, Discriminate Validity and model fitness were achieved through SmartPLS3. The current study’s findings indicate that variables, such as window and mannequin display, visual merchandising, and store design and atmosphere have an effective impact on shoppers’ purchase decisions, whereas lighting and color, music, and signage have negligible effects. The findings of this study will provide managerial involvement to the industry in order to emphasize purchase ambition in order to improve profitability and sustainability. More examination of the factors that contribute to purchase aspiration and in other geological areas is advised for future scrutiny. This study presents a validated instrument for measuring the association between design atmosphere and consumer purchasing behavior and serves as a tool for evaluating the influence of various design atmospheric indicators. It is important to keep a steady staff of well-trained, polite salespeople on hand at all times. Customers are more likely to come back and eventually recommend the store to others if their needs are met by customer-focused salespeople who provide excellent service. This helps the merchant to compete in the market. Full article

In recent years, there has been a rise in environmental consciousness and community awareness of waste disposal issues. However, discrepancies remain between people’s attitude and their behavior regarding waste disposal and recycling; commonly known as the “attitude behavior gap”. This study was designed to aid in bridging this gap by exploring how signage, incorporating psychological principles and effective sign design, can encourage people to correctly dispose of their unwanted materials. The utilization of festivals, mass gatherings and events as spaces to test the impact of pro-environmental messaging on behavior is an emerging field of research. This study investigated the role of signage in aiding attendees of the world music festival WOMADelaide to correctly dispose of their unwanted materials. To complement and support the three-bin system utilized by the waste contractors for the event, four signs were developed and tested in the catering area. These signs included a baseline sign, as well as three motivational signs containing graphics and messages, based on different theoretical positions or psychological principles. The results gained from analyzing the concealed camera footage indicated that the bins under the three motivational signs elicited a greater number of deposits. However, the waste was no better sorted than those located under the baseline sign. The findings of this study support previous research into the “attitude behavior gap” and highlight areas for future research into signage in a festival setting. Full article