Search Results (1,125)

The proliferation of fake profiles on social media presents critical cybersecurity and misinformation challenges, necessitating robust and scalable detection mechanisms. Such profiles weaken consumer trust, reduce user engagement, and ultimately harm brand reputation and platform credibility. As adversarial tactics and synthetic identity generation evolve, traditional rule-based and machine learning approaches struggle to detect evolving and deceptive behavioral patterns embedded in dynamic user-generated content. This study aims to develop an AI-driven, multi-modal deep learning-based detection system for identifying fake profiles that fuses textual, visual, and social network features to enhance detection accuracy. It also seeks to ensure scalability, adversarial robustness, and real-time threat detection capabilities suitable for practical deployment in industrial cybersecurity environments. To achieve these objectives, the current study proposes an integrated AI system that combines the Robustly Optimized BERT Pretraining Approach (RoBERTa) for deep semantic textual analysis, ConvNeXt for high-resolution profile image verification, and Heterogeneous Graph Attention Networks (Hetero-GAT) for modeling complex social interactions. The extracted features from all three modalities are fused through an attention-based late fusion strategy, enhancing interpretability, robustness, and cross-modal learning. Experimental evaluations on large-scale social media datasets demonstrate that the proposed RoBERTa-ConvNeXt-HeteroGAT model significantly outperforms baseline models, including Support Vector Machine (SVM), Random Forest, and Long Short-Term Memory (LSTM). Performance achieves 98.9% accuracy, 98.4% precision, and a 98.6% F1-score, with a per-profile speed of 15.7 milliseconds, enabling real-time applicability. Moreover, the model proves to be resilient against various types of attacks on text, images, and network activity. This study advances the application of AI in cybersecurity by introducing a highly interpretable, multi-modal detection system that strengthens digital trust, supports identity verification, and enhances the security of social media platforms. This alignment of technical robustness with brand trust highlights the system’s value not only in cybersecurity but also in sustaining platform credibility and consumer confidence. This system provides practical value to a wide range of stakeholders, including platform providers, AI researchers, cybersecurity professionals, and public sector regulators, by enabling real-time detection, improving operational efficiency, and safeguarding online ecosystems. Full article

With the rapid development of online social networks, issues related to information security and public opinion control have increasingly attracted widespread attention. Therefore, this study establishes a constrained optimal control framework for information diffusion in online social networks, based on the $S_i{S}_{a}EIR$ (Susceptible Inactive–Susceptible Active–Exposed–Informed–Recovered) information diffusion model on social hypernetworks. This framework incorporates both cost and triggering constraints, with the goal of optimally regulating the information diffusion process through dynamic intervention strategies. The existence and uniqueness of the optimal solution are theoretically proven, and the corresponding optimal control strategy is derived. The effectiveness and generality of the model are demonstrated through experiments, and the impact of different combinations of control strategies on system performance enhancement is investigated. The results indicate that the proposed control framework can significantly improve system control effectiveness while satisfying all imposed constraints and exhibits strong generalizability. Not only does this study enrich the theoretical foundation of information diffusion control, but it also provides practical theoretical support for addressing real-world issues such as public opinion guidance and commercial marketing in online social networks. Full article

Rumors have become a serious issue in today’s modern era, particularly in view of increased activity in social and online platforms. False information can go viral almost instantaneously through social networks, which immediately affect society and people’s minds. The form of rumor it develops within, whether fabricated intentionally or not, impacts public perspectives through manipulation of emotion and cognition. We propose and analyze a mathematical model describing how rumors can spread through an online social media (OSM) platform. Our model focuses on two coexisting rumors (two strains). The results provide some conditions under which rumors die out or become persistent, and they show the influence of delays, skepticism levels, and incidence rates on the dynamics of information spread. We combine analytical tools (Routh–Hurwitz tests and delay-induced stability switches) with MATLAB/Python simulations to validate the theoretical predictions. Full article

In the digital age, social media significantly shapes public attitudes and emotional responses towards health interventions, such as HPV vaccination, which is critical in developing countries. This study employed a deep learning model to identify fine-grained emotions of 38,615 HPV-related tweets from 2016 to 2024, revealing significant shifts in public emotions. Notably, skepticism about vaccine commercialization motives heightened anger, while university outreach initiatives fostered positive emotions. Structural entropy analysis highlighted polarized emotional communication networks: the network of joy exhibited lower entropy with centralized information flow, whereas other emotions displayed higher entropy, fragmented dissemination, and enhanced cross-community communication efficiency. New communicators, such as campus accounts and music bloggers, played pivotal roles in spreading positive emotions, while individual bloggers in specific fields amplified negative emotions like anger, particularly in closed networks. This research underscores the intricate dynamics of online health communication and the need for targeted interventions to address stigma and enhance public awareness of HPV vaccination, providing valuable insights for future public health policy. Full article

While blockchain technology (BT) has gained attention in the construction industry, limited research has focused on its application in sustainable construction procurement management (SCPM). Addressing this gap, the present study investigates the key drivers influencing BT adoption in SCPM using a hybrid methodological approach. This study includes a systematic review of academic and grey literature, expert consultations, and quantitative analysis using advanced fuzzy-based algorithms, k-means clustering, and social network analysis (SNA). Data were collected through an online survey distributed to professionals experienced in SCPM and blockchain implementation. The Fuzzy DEMATEL results identify “high quality”, “decentralization and data security”, and “cost of the overall project” as the most critical drivers. Meanwhile, SNA highlights “stability of the system”, “overall performance of the project”, and “customer satisfaction” as the most influential nodes within the network. These insights provide actionable guidance for industry stakeholders aiming to advance SCPM through blockchain integration and contribute to theoretical advancements by proposing novel analytical frameworks. Full article

This study focuses on cultural and urban development policies under China’s 14th Five-Year Plan, exploring the content and semantic structure of discussions on the “East Asian Cultural Capital” project on the Weibo platform. It analyzes how national cultural development policies are reflected in the discourse system related to the “East Asian Cultural Capital” on social media and emphasizes the guiding role of policies in the dissemination of online culture. When China announced the 14th Five-Year Plan in 2021, the strategic direction and policy framework for cultural development over the five-year period from 2021 to 2025 were clearly outlined. This study employs text mining and semantic network analysis methods to analyze user-generated content on Weibo from 2023 to 2024, aiming to understand public perception and discourse trends. Word frequency and TF-IDF analyses identify key terms and issues, while centrality and CONCOR clustering analyses reveal the semantic structure and discourse communities. MR-QAP regression is employed to compare network changes across the two years. Findings highlight that urban cultural development, heritage preservation, and regional exchange are central themes, with digital media, cultural branding, trilateral cooperation, and cultural–economic integration emerging as key factors in regional collaboration. Full article

With the popularization of social media, information related to public health events has seen explosive growth online, making it essential to accurately identify informative tweets with decision-making and management value for public health emergency response and risk monitoring. However, existing methods often suffer performance degradation during cross-event transfer due to differences in data distribution, and research specifically targeting public health events remains limited. To address this, we propose the Label Confusion Domain Adversarial Network (LCDAN), which innovatively integrates label confusion with domain adaptation to enhance the detection of informative tweets across different public health events. First, LCDAN employs an adversarial domain adaptation model to learn cross-domain feature representation. Second, it dynamically evaluates the importance of different source domain samples to the target domain through label confusion to optimize the migration effect. Experiments were conducted on datasets related to COVID-19, Ebola disease, and Middle East Respiratory Syndrome public health events. The results demonstrate that LCDAN significantly outperforms existing methods across all tasks. This research provides an effective tool for information detection during public health emergencies, with substantial theoretical and practical implications. Full article

This study investigates how young Chinese consumers across generational lines engage with wine, addressing three key research questions: What motivates their wine purchases? What sensory preferences do they exhibit? And through which channels do they prefer to buy wine? Based on a qualitative design combining focus groups and semi-structured interviews, the study identifies significant generational differences between millennials and post-millennials. Millennials treat wine as a social tool for networking and status, while post-millennials view wine as a medium of personal identity shaped by digital culture. Similarly, millennials prefer a balance of traditional and digital retail, whereas post-millennials favour online platforms. Experiential consumption follows the same pattern, from formal tourism to virtual tastings. By linking these findings to institutional and cultural theories of consumer behaviour, the study contributes to a nuanced understanding of wine consumption in an emerging market. It provides practical implications for wine marketers aiming to localize their strategies for younger Chinese segments. Full article

The purpose of the present research is to analyse the negative outcomes associated with the excessive Instagram dependency of those users that access the application through their smartphones. An empirical study was conducted through online interviews using structured questionnaires, resulting in 342 valid responses, with the target population being young users over 18 years old who access Instagram daily. Research shows that dependency on Instagram is primarily driven by individuals’ need for orientation and understanding, with entertainment being a secondary motivation. The results indicate that dependency on the social network is positively associated with excessive use, addiction, and Instastress. Furthermore, excessive use contributes to personal and social problems and increases both stress levels and mindfulness related to the platform. In turn, this excessive use intensifies addiction, which functions as a mediating variable between overuse and Instastress, mindfulness, and emotional exhaustion. This study offers valuable insights for academics, mental health professionals, and marketers by emphasizing the importance of fostering healthier digital habits and developing targeted interventions. Full article

This paper explores emotional analysis in Hebrew texts, focusing on improving machine learning techniques for depression detection by integrating psychological feature lexicons. Hebrew’s complex morphology makes emotional analysis challenging, and this study seeks to address that by combining traditional machine learning methods with sentiment lexicons. The dataset consists of over 350,000 posts from 25,000 users on the health-focused social network “Camoni” from 2010 to 2021. Various machine learning models—SVM, Random Forest, Logistic Regression, and Multi-Layer Perceptron—were used, alongside ensemble techniques like Bagging, Boosting, and Stacking. TF-IDF was applied for feature selection, with word and character n-grams, and pre-processing steps like punctuation removal, stop word elimination, and lemmatization were performed to handle Hebrew’s linguistic complexity. The models were enriched with sentiment lexicons curated by professional psychologists. The study demonstrates that integrating sentiment lexicons significantly improves classification accuracy. Specific lexicons—such as those for negative and positive emojis, hostile words, anxiety words, and no-trust words—were particularly effective in enhancing model performance. Our best model classified depression with an accuracy of 84.1%. These findings offer insights into depression detection, suggesting that practitioners in mental health and social work can improve their machine learning models for detecting depression in online discourse by incorporating emotion-based lexicons. The societal impact of this work lies in its potential to improve the detection of depression in online Hebrew discourse, offering more accurate and efficient methods for mental health interventions in online communities. Full article

Depression is now one of the most common mental health concerns in the digital era, calling for powerful computational tools for its detection and its level of severity estimation. A multi-level depression severity detection framework in the Reddit social media network is proposed in this study, and posts are classified into four levels: minimum, mild, moderate, and severe. We take a dual approach using classical machine learning (ML) algorithms and recent Transformer-based architectures. For the ML track, we build ten classifiers, including Logistic Regression, SVM, Naive Bayes, Random Forest, XGBoost, Gradient Boosting, K-NN, Decision Tree, AdaBoost, and Extra Trees, with two recently proposed embedding methods, Word2Vec and GloVe embeddings, and we fine-tune them for mental health text classification. Of these, XGBoost yields the highest F1-score of 94.01 using GloVe embeddings. For the deep learning track, we fine-tune ten Transformer models, covering BERT, RoBERTa, XLM-RoBERTa, MentalBERT, BioBERT, RoBERTa-large, DistilBERT, DeBERTa, Longformer, and ALBERT. The highest performance was achieved by the MentalBERT model, with an F1-score of 97.31, followed by RoBERTa (96.27) and RoBERTa-large (96.14). Our results demonstrate that, to the best of the authors’ knowledge, domain-transferred Transformers outperform non-Transformer-based ML methods in capturing subtle linguistic cues indicative of different levels of depression, thereby highlighting their potential for fine-grained mental health monitoring in online settings. Full article

This article investigates how digital competences contribute to the production of social capital and professional recognition through a systematic review of international literature. Drawing on 62 peer-reviewed articles indexed in Web of Science, Scopus, and ERIC, the review identifies the most frequently mobilized theoretical frameworks, the predominant types and sources of recognition, and the associated dimensions of social capital. The findings reveal a growing emphasis on communicative and network-based digital competences—particularly digital communication, information management, and virtual collaboration—as key assets in professional contexts. Recognition is shown to take predominantly non-material, extrinsic, and visibility-oriented forms, with social media platforms emerging as central sites for the performance and circulation of digital competences. The results indicate that social media proficiency has become a central determinant of social recognition, favoring individuals who possess not only digital fluency but also the ability to strategically develop and mobilize their networks. This dynamic reframes signal theory in light of today’s platformed ecosystems: recognition no longer depends increasingly on one’s capacity to render competences legible, visible, and endorsed within algorithmically mediated environments. Those who master the codes of visibility and reputation-building online are best positioned to convert recognition into social capital and professional opportunity. Full article

With the rapid evolution of social computing, online sentiments have become valuable information for analyzing the latent structure of social networks. Sentiment leaders in social networks are those who bring in new information, ideas, and innovations, disseminate them to the masses, and thus influence the opinions and sentiment of others. Identifying sentiment leaders can help businesses predict marketing campaigns, adjust marketing strategies, maintain their partnerships, and improve their products’ reputations. However, capturing the complex sentiment dynamics from multi-hop interactions and trust/distrust relationships, as well as identifying leaders within sentiment-aligned communities while maximizing sentiment spread efficiently through both direct and indirect paths, is a significant challenge to be addressed. This paper pioneers a challenging and important problem of sentiment leader identification in social networks. To this end, we propose an original solution framework called “SentiRank” and develop the associated algorithms to identify sentiment leaders. SentiRank contains three key technical steps: (1) constructing a sentiment graph from a social network; (2) detecting sentiment communities; (3) ranking the nodes on the selected sentiment communities to identify sentiment leaders. Extensive experimental results based on the real-world datasets demonstrate that the proposed framework and algorithms outperform the existing algorithms in terms of both one-step sentiment coverage and all-path sentiment coverage. Furthermore, the proposed algorithm performs around 6.5 times better than the random approach in terms of sentiment coverage maximization. Full article

Emotional intelligence is a crucial determinant of socioemotional adaptation, psychological well-being and healthy habits in a population, although it has been barely studied in Generation Z. Therefore, the following research objectives were established: (1) to measure the levels of attention, clarity and emotional repair of Spanish university students in teaching undergraduates and (2) to design predictive models of emotional intelligence considering sex, anthropometric measurements, physical activity and the use of social networks as factors. A cross-sectional study was conducted with the involvement of Spanish teaching undergraduates. An online questionnaire integrating sociodemographic questions, the International Physical Activity Questionnaire Short Form, Trait Meta-State Mood Scale TMMS-24 and Social Network Addiction Scale SNAddS-6S were administered. University students exhibited higher levels of emotional attention (30.32 ± 6.08) than those of emotional clarity (28.18 ± 6.34) and emotional repair (28.51 ± 6.02). Most students use X, Pinterest, TikTok, Instagram, YouTube and WhatsApp most days of the week. There are positive relationships between attention and emotional clarity (r = 0.33; p ≤ 0.001), attention and emotional repair (r = 0.18; p ≤ 0.001) and clarity and emotional repair (r = 0.44; p ≤ 0.001). In conclusion, males have higher levels of emotional clarity and emotional repair, but females show higher levels of emotional attention. The model with the highest explanatory power is the one obtained for men’s emotional attention. Full article

This study aims to explore the interrelationships among key factors influencing learning burnout, such as motivation and negative emotions (depression, anxiety, and stress) along with other factors influencing including problematic mobile phone use, nomophobia, and interactive learning, as well as whether their pathways of influence on learning burnout differ between online and offline learning contexts. Using the convenience sampling method, data from 293 college students were collected. Measurements were carried out using the Nomophobia Scale, the Problematic Mobile Phone Use Scale, the Depression Anxiety Stress Scale (DASS), the Interactive Learning Scale, the Learning Burnout Scale, and the Scale of Motivation for Activity Participation. By applying network analysis and network comparison methods, and based on the Social Comparison Theory and the Affective Socialization Heuristics Model, it was found that under the online learning condition the motivation to pursue value directly affects learning burnout. In contrast, under the offline learning condition learning motivation indirectly affects learning burnout through negative emotions. This study posits that this difference is caused by peer comparison. In a collective learning atmosphere, students’ comparison with their peers triggers negative emotions such as anxiety and stress. These negative emotions weaken the learning motivation to pursue value, ultimately resulting in an elevated level of learning burnout. Full article